"The National Police Chiefs' Council (NPCC) recently declared extreme misogyny and violence against women a ‘national emergency.’ This alarming rise in toxic views among younger men, often fuelled by influencers in the manosphere, demands immediate action." Shaun Barton of davies mckerr says it is not enough to simply silence these voices; we must promote a more positive vision of masculinity and is calling on brands to help fill the void. #advertising #mysogyny #brands
About us
The Drum covers modern marketing, agency business, creativity & the future of media. Our content helps global marketers make better decisions.
- Website
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http://www.thedrum.com/calendar
External link for The Drum
- Industry
- Internet News
- Company size
- 51-200 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 1985
- Specialties
- marketing, advertising, media, technology, agencies, branding, marketers, CMO, digital media, design, creativity, content, content creation, research, awards, conferences, and video
Locations
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Primary
23 Curtain Road
London, England EC2A 3LT, GB
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26 Gallowgate
Glasgow, Glasgow G1 5AB, GB
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1460 Broadway
Suite 15042
New York, NY 10036, US
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60 Anson Road
17th Floor
Singapore, Singapore 079914, SG
Employees at The Drum
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Won You
Design Leader, Entrepreneur, Educator, Mentor
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Samuel Scott 🎤
Columnist for The Drum | Keynote Marketing Speaker | Member: Toastmasters International and CIM UK
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Davide Bianca
Chief Creative Officer @ BCN Visuals
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Lynn Lester
workingclasstoworldclass.com/MD of Events/Podcast Host/Presenter/Live TV/Keynote Speaker/Mentor/Partnerships and Commercial
Updates
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Do you work on PR campaigns? 📣 Do you want your work to be recognised by the top industry names and brands? 🥁 Enter The Drum Awards Festival 2024 to be judged by our esteemed jury. Enter here: https://lnkd.in/e3eRg_BT 🔗 (deadline closes Monday 27th August 2024) Joining us we have: Leslie Scott from United Airlines Brandon Dixon from Stagwell David Claxton from Wise Up PR Evelyn Swiderski from Vevo Laura Misselbrook from the LEGO Group Stephanie Rudnick from Angel City FC Dani Hooper from IKEA Debs Croshaw from Spinnaker Kristal Howard from The Howard Method Cristina Macina from Nestlé Lauren Swinnerton from Roland DG EMEA Laura Lorena Garzón from Bavaria - Colombia Baljit Gill from Serani Communications Nikhil Kharoo from Razer Inc. Nicola Green from Virgin Media O2 Andrés Ordóñez from FCB Global Leslie Quinton from Ubisoft Kelly Ricci from Banana Republic Tania Steere from Virgin Florencia Bianco from Netflix Alistair Kent from SAP Concur Read the comments for more ⬇️ #PRJury #TheDrumAwardsFestival2024 #PR #TheDrumAwards
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AMV BBDO chief creative officer Nadja Lossgott – one half of creative duo Nick and Nadja – talks to The Drum's Amy Houston about her creative career and the nature of her creative partnership that began in South Africa and has taken her to the top of one of the world’s leading agencies. Lossgott also reflects on her groundbreaking work for the Bodyform brand and her 2017 work for Guinness - still one of her favorite pieces of work. Read more: https://lnkd.in/exB-F4XY #creative #advertising #mycreativecareer #Bodyform #Guinness
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⚒ Ad of the Day ⚒ There’s no rest for DIY enthusiasts in this horror-inspired ad created by HeimatTBWA\ of Berlin, Germany for DIY store HORNBACH Baumarkt AG. Directed by Steve Rogers and titled 'Obey Your Hands', the darkly comedic ad opens with our protagonist sitting idly on a sofa and scrolling on his phone, but it’s safe to say, that one of his hands has other ideas! 🤘 We won't spoil it for you! Watch it 👇 Read more: https://lnkd.in/eVg2dmnr #creative #advertising #adoftheday #DIY
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📱 App revenue reached $35bn in Q1 👥 Users are more social than ever 🎲 Everyone’s downloading games So what does all this mean for advertisers? And how can they make the most of AI-powered advertising and richer measurement to turbo-charge brand reach, engagement and conversion? https://lnkd.in/gs8SBw6r #partner #gaming #aiadvertising
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The 2023 Drum Awards PR category recognised two remarkable campaigns 🥁: 🏆 Campaign Against Living Miserably and Hope&Glory PR’s suicide campaign - reshaped perceptions about ‘the image of suicide’. Their campaign featured the last photos of individuals who had committed suicide, many of which were smiling. Showing that even those who appear happy can be facing suicidal ideation (Grand Prix Winner). 🏆 Dove’s “Turn Your Back" campaign - displayed women turning their backs, symbolising their rejection of the toxic Bold Glamour filter, in favor of real beauty (Chair Award Winner). These winners gained significant benefits—Enter your PR campaign into The Drum Awards Festival 2024 to access the same: 🥁 Boosted Visibility: Enjoy priority coverage from The Drum’s editorial team, raising your brand’s profile. 🥁 Opportunity to influence trends: Winning gold, silver, or bronze gives you a platform to shape opinions and set trends across Creative, Media, Marketing, and Tech industries. many more benefits. Enter today: https://lnkd.in/e3eRg_BT 🔗 #TheDrumAwards #PRExcellence #MarketingAwards #BrandVisibility #CreativeLeadership #MentalHealth
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Do you know OOH best practice? 📣🥁 Have you incorporated any of the qualities, listed below, in your OOH campaigns? If so, we invite you to enter The Drum Awards Festival 2024 and gain the recognition you deserve: Here’s what’s in it for you: 🥇 Amplify your success story to The Drum's global audience of 12M, and gain industry-wide recognition. 🥇 Distinguish yourself from competitors and secure a place in the prestigious World Creative Rankings. 🥇 Present your work to a panel of top industry judges from leading brands and agencies. 🥇 Winning is just the start. Enjoy features in articles, reports, interviews, and opportunities to participate in exclusive events. Hurry, the deadline is approaching fast ⏰ Apply to the media category 🔗: https://lnkd.in/e3eRg_BT #OOH #DOOH #Media #TheDrum #TheDrumAwards #TheDrumAwardsFestival2024 #Marketing #MarketingAwards #Advertising Andrew Tindall
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Dove’s Bar has been around since 1957; today’s Ad Of The Day highlights the generations of people who use it and love it🥁🧼 🔗: https://lnkd.in/ec5yfnzA #Dove #ProductMarketing #Generations #Marketing #Advertising #AdofTheDay Edelman
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Just when you thought things couldn't get tougher in Scottish advertising, the Scottish government freezes its advertising for the rest of the year. Find out what the reaction has been.
Have been talking to Scottish agency owners impacted by the Scottish government's advertising freeze today - they're not happy due to the short notice of the freeze and the uncertainty around what 'non-essential' advertising actually means. Surely the very fact the government has been spending money on public service ads to help make Scotland 'healthier, safer and smarter' for years means all these campaigns are essential. The government hasn't been frittering away public money on what it now deems non-essential advertising, has it? Read more https://lnkd.in/ezY-ssHe #advertising #scottishgovernment #publicsector #publicservices #healthadvertising
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The Drum’s founder Gordon Young sits down for a candid conversation with CoreMedia’s co-founder and CEO Sören Stamer to find out how marketers can keep a human steer on an increasingly automated sector. Our conversation covered: 🤖 What is AI's role in enhancing personalized experiences, and where does it fall short? 🤝 How can brands meet the growing demand for human interactions in e-commerce while still operating at a global scale? 📈 Why focusing on innovation and solving real-life customer problems is essential to winning business, and how it has driven CoreMedia's growth from the start 🔗: https://lnkd.in/dQvjqGfg