The Affiliate & Partner Marketing Association

A great turn out at our SEO learning event with over 90 people joining!   Huge thanks to our excellent panel Edwyn McFarlane (COAM), Maya Traykova (The Sole Supplier) and James Foote (POLARIS | SEO & Digital Consultancy )   If you were able to attend, we hope you found our panel’s insights useful to your work – we certainly did. Highlights for us include:   - Insights on the changes Google has made to its SERPs over the past couple of years. - Analysis of how various sites have fared, especially this year. - Google effectively favouring brands over general affiliate content.   You can access the recording and slides here if you missed it or want to watch again https://lnkd.in/e5zBm644   #theapma #affiliatemarketing

Get to know our amazing Strategic Advisory Board! This month we introduce Stuart Miles, a business leader with over 25 years of experience in media and tech.   What motivated Stuart to join the APMA advisory board? “Having founded an online news and reviews publishing business, and now running an affiliate tech solution for publishers, I wanted to be more involved in the industry, but also ensure the publisher's voice was heard.”   Stuart runs Squirrel a price comparison widget for publishers to help maximise affiliate marketing sales. He is also Chair of 2 forums of founders at founder community Helm (formerly The Supper Club), and he sits on the advisory board of a b2b publishing and events business.   Find out more in this short APMA interview https://lnkd.in/ebgudD46   #affiliatemarketing #partnermarketing #theapma

Google appears to have caught digital marketers on the hop with the finality of its announcement on third-party cookie deprecation. 15 APMA members gave us their views on what this means for affiliate marketing (we'll update as we get more), and their views are not all identical... Definitely worth a read and thank you to our fantastic members for turning this around in super quick time. Link in the comments... #chrome #cookies #theapma #affiliatemarketing

There's still time to register for our state of SEO Q&A tomorrow. We have about 20 places available. If you want to know why Google seems to be gunning for affiliates and what the future of SEO looks like in an AI world, you need to attend. Plus, it's dial-in and it's free! Join us at 3pm and register using the link in the comments... #theapma #affiliatemarketing

One day to go! There is still time to sign up. https://lnkd.in/ejdJc2hK

We're looking for all our followers to ask just ONE publisher or affiliate this week to complete our 2024 affiliate marketing survey. Last year more than 180 affiliates completed it and we'd love to get 300 responses this year, but unlike affiliate networks and agencies, we don't have a big distribution list. That's why this network is so important in getting the word out. If you have a newsletter, social feed or email list, here's some text you can use to help get the word out to the affiliate community: "Taking the temperature of the UK’s affiliates, this year’s survey will unearth key trends driving industry growth. "The study remains the biggest study of the UK’s publishers and the results will be presented, for the first time, alongside data from the Advertiser and Agency survey. "As well as understanding the health of the channel, this year’s survey contains insights about AI, cookies, Google and tracking. "The survey takes around five minutes and everyone who completes it will receive a FREE copy of the report and the opportunity to win a ticket to our exclusive September launch event. The APMA will also make a charity donation for every completed survey we receive. "If you’d like a taster of what you can expect this year, check out 2023’s report." Links are in the comments. 👇👇👇 Thanks for your help in spreading the word. #theapma #affiliatemarketing #partnermarketing

“Any industry needs to know how big it is and its economic footprint. For the first time in ten years, we’ll provide a definitive number and show the growth of affiliate marketing over the past few years." Kevin Edwards Publishers – don't miss out on the chance to share your experiences, your gripes, and your burning opinions on the industry. Make your voice heard now by answering The Affiliate & Partner Marketing Association's Publisher Survey. This will aim to provide a comprehensive study of publisher's sentiments in order to drive positive change across the industry. Read below to learn more and fill out the survey 👇

⏰ 6 days to go! Pick the brains of SEO & affiliate marketing pros. - Ed McFarlane, COAM - Maya Traykova, The Sole Supplier - James Foote, POLARIS | SEO & Digital Consultancy   Join us 24 July 3pm (online) 👉 Register here https://lnkd.in/eFdFu4qm #theapma #affiliatemarketing

How would you describe affiliate tracking to a five-year-old? What are you doing to offset the demise of third-party cookies, how are you pushing app-tracking and what does the future of affiliate marketing tracking look like? We asked eleven affiliate networks and platforms these and more questions. Unfiltered, straight from their mouths. Read how Adtraction, Affiliate Future, Awin Global, CJ, financeAds International, impact.com, Kwanko, Optimise, Rakuten Advertising, Tradedoubler and Webgains answered... Link in comments 👇 #theapma #affiliatemarketing

How do brands classify their affiliate cookies for consent? How are they using AI in the affiliate channel? What impact has GA4 had on how brands and agencies process sales? How reliant are we still on third-party cookies? If you could change one thing about the affiliate industry what would it be...? If you want to know the answers to these (and more) questions, we need help completing and sharing The Affiliate & Partner Marketing Association's 2024 advertiser and agency survey. We'll publish the results in a comprehensive report in September and every brand and agency completing the survey will automatically receive a copy. What's more, we'll also make a charitable donation for each survey (so if you don't fill it in the charity doesn't get anything; consider it a good deed for the day). The link to the survey is in the comments, together with the slides from 2022's survey... 👇 👇 👇 Please also share with your networks! #theapma #affiliatemarketing #partnermarketing