Wrapped Agency

Gen Z are using TikTok as a search engine. 🔍 Even if Google doesn’t want to admit it, it’s falling behind in multiple areas including home improvements, recipes and fashion. TikTok’s shift is influencing SEO practices as businesses and marketers have had to adapt to the unique ways content is discovered and consumed on the platform…and fast! Want to know how? We share our tips here: https://lnkd.in/enavN7kr

We absolutely loved working with you Pete and Luke on this brilliant video, bringing the coffee journey to life – from the plantations, to Lincoln & York’s roasting process, all the way to the first sip in the coffee shop. ☕️ Big thanks to Keely Wade & Darren Casey too. 😁

On average, employees have ten times more followers than their company's social media accounts, so why aren’t you utilising this? Brand messages get 561% more reach when shared through employee's personal accounts than through the company brand account. This is a ridiculous stat that shows you need to take yours and your employee’s personal branding more seriously. 📣 We’ve broken down seven reasons why you should get stuck in with personal branding in our latest blog: https://lnkd.in/eV5EQpMq #performancemarketing #personalbranding #thoughtleadership

The word 'legend' is bandied around far too much these days... ..But in this case, completely deserved 😉 Marketing in the #Fintech landscape is a minefield. Our results speak for themselves, so speak to us today if you're pondering how to raise your game.

Ever felt like you're shouting into the void when it comes to fintech marketing? We get it. The noise is deafening. But fear not - Wrapped is here to help you stand out from the crowd. We're not just a marketing agency; we're your fintech partner. Our team has years of experience in the financial sector, and we speak the language of #fintech fluently. Remember that TransactPay business development director who raved about us? Yes, that's us. We've got the skills, the knowledge, and the secret weapon: Mark Robinson, our Chief Commercial Officer. He's a fintech legend, and he's on our team. 💪 Learn more about our legend here: https://lnkd.in/e8c-e8wu #fintechmarketing #performancemarketing

What are your thoughts on Google's new AI assistant?💡 You've probably noticed over the last couple of months that your top search result when you Google anything is an AI response. Some users have reported their results have been invalid, other users have reported that they've lost a huge amount of traffic due to the impact it's having on CTR. Is this a result you welcome?

Is TikTok a search engine? 🤨 For younger generations, yes. Is that relevant to your brand? Absolutely yes! TikTok's algorithm is designed to deliver highly personalised content to its users, making it a powerful tool for content discovery. Users often search for specific content, trends, or topics directly on TikTok, treating it as a search engine. According to a recent survey, 74% of Gen Z internet users use TikTok for search and 51% favour it over Google, primarily due to its short-form video format. This is huge, and shows that Google shouldn’t be your only SEO priority in 2024. Read more about how we believe TikTok is changing SEO here: https://lnkd.in/enavN7kr

The menopause market is booming, and rightly so, but ethical marketing remains crucial. While demand for products addressing menopausal symptoms soars, navigating the space requires careful consideration. Check out our latest blog navigating ASA's recent rulings and valuable insights on ethical marketing in the expanding menopause space. https://lnkd.in/eQ5q9Zbr #worldmenopauseawarenessday #MenopauseMarketing #ASA #HealthcareMarketing

Louisa Ells, Professor of Obesity at Leeds Beckett University, delivered a powerful presentation on body stigmatisation in children and young people at European Childhood Obesity Group (ECOG) 33rd conference last week. She mentioned a weight-related bullying animation that she's co-producing with children and young people, which explores how different body shapes, sizes, and traits make each person unique. This helps children embrace and celebrate differences. We’re proud to be supporting Louisa with the planning and co-production of this animation, creating the narrative and the film itself. We’ve thoroughly enjoyed working with everyone involved and can’t wait to share the final film once it's complete. 👏 #BodyStigmatisation #everybodydeserveskindness Suneet Morley Obesity Institute Leeds Teaching Hospitals NHS Trust Leeds Beckett University

Would you build a home without a plan and foundations? 🏡 No. So why do so many people do this with their brands? A clear brand architecture is key to building a successful brand. It’s what drives your business forward for years to come. Our brand strategist and chair, Kate Eady, explained how we do it on the Building and Growing podcast with Lucas Calleja recently. Have a listen 🎙️ YouTube: https://lnkd.in/dafkZVsr Spotify: https://lnkd.in/dxcxs4PV Apple: https://lnkd.in/deYVQ4Zv Becky Matheson Mark Robinson MIoD