NewGen

It's a big day for Kairos Group. For the last nine years, our brands have been pioneers across the gaming, social and creator space. And today, we bring them all under one roof. Introducing NewGen - a new generation of agency that lives at the intersection between culture, community, creators and creativity. Long lasting brands are built community up and social out: it’s through the feed, not through the line. We partner with forward-thinking brands and creators that want to social-first creativity and creator-infused ideas that reflect the way consumers actually engage, interact and share in our new digital age. NewGen is here to take brands confidently into the new era of advertising, to see long-lasting results. Tap in to see how NewGen can supercharge your social. For the now and the next. https://thenewgen.com/

Congratulations to one of our lifestyle creators, Euphemia, on her first award! 🏆 Euphemia (@shesonabudget) has been awarded Philanthropist of the Year by Found. For those who don’t know, Found is a Christian nonprofit dedicated to uplifting children and communities in need—a mission that aligns beautifully with Euphemia's genuine values and authenticity. The results speak for themselves: in just a short time, Euphemia's authenticity has grown her live viewers on TikTok from just 8 people to over 1.1K daily. This isn’t just growth; it’s a testament to how powerful staying true to yourself can be. Well done to our Talent Manager Aisha Waheeb and to Euphemia for their hard work! 🚀

Burberry’s recent campaign gets our stamp of approval👏 As a heritage brand, Burberry has long been known for its star-studded front rows and high-profile endorsements. Their latest campaign carries on this legacy, spotlighting icons like Cole Palmer. A footballer? Making English breakfast tea? In a garden? Perfect. Let us explain why… This concept perfectly captures Burberry’s British roots with a relatable, down-to-earth vibe that resonates across multiple audiences. By spotlighting Palmer, a young and promising talent in a casual, quintessentially British setting, Burberry brings an approachable, authentic feel to its luxury image. The scene of making tea in a humble garden taps into a national pastime, presenting luxury as something that aligns with familiar, everyday moments. We can all relate to this, right!? This blend of high fashion and relatable charm gives Burberry an edge, making the brand feel inclusive and grounded in the British lifestyle—values that resonate with both loyal customers and new generations. Very, very well done, Burberry 👏 🎥: @Burberry - TikTok

ICYMI: We’re off to The Drum Awards next week as 𝘕𝘖𝘔𝘐𝘕𝘌𝘌𝘚 for "Social: Disruptive or Innovative Idea or Stunt" for our Pepsi MAX Cherry Ring Popper! 🍒 This recognition is a testament to the hard work and creativity of our amazing team, and we couldn’t be prouder to represent our agency among such talented nominees.

We’re beyond excited to welcome Teddy Soares to the NewGen family! 👋 Teddy brings not only the charm and style but also a passion that aligns perfectly with ours here at NewGen. We can’t wait to kick off this new chapter together. Get ready for some epic projects – this is only the beginning! 👀

🚨 Did someone say new talent signings?🚨 The rest of my team at NewGen have absolutely smashed it with bringing onboard some of the best creators in Gaming & Lifestyle. Feeling super grateful to be a part of this team, and to get the chance to manage some top tier creators making waves in the industry 🙌 I may have also made my first talent signing this week, so keep your eyes peeled for more to come 👀 Wanna hear more about all the creators on our roster? Get in touch at [email protected] ☀ #TalentManagement #NewGen #Creators #Influencer

A massive thank you to everyone who joined us at the Big Gaming Breakfast in London last Thursday! A huge thank you to everyone who came out bright and early (extra points for those with coffee in hand!). It was inspiring to be in a room buzzing with creative minds and industry leaders, all ready to share ideas and discuss the future of gaming partnerships. Shoutout to our speakers Marcus Toon, Tom Harris & Drew Townley for sparking such engaging conversations, and to our team for pulling it all together. But most of all, thank you for bringing your energy, perspectives, and love for the industry. Until the next one! 👾

Say hello to our new Creators! 👋 Variety is the spice of life, and these recent signings have it all: from lifestyle to gaming, momfluencers to fashion creators. We're excited to be representing such incredible individuals at NewGen! If you want to work with our talent or join our roster, hit us up!

Next Thursday, we’re hosting an exclusive Gaming Breakfast for brands looking to break into the gaming world. 🎮 Join us as we bring together industry experts and an elite panel to explore how your brand can engage with the ever-growing gaming community. Expect valuable insights, networking opportunities, and (of course) breakfast! If you’re looking to connect with gamers and elevate your brand’s presence in the gaming space, send us a message! 📅 Date: 24th October 📍 Location: London Limited spots available—reach out if you'd like to join us!

We’ve officially moved into our new office! 🏙️ Our new home in the heart of NYC is ready for big ideas, fresh collaborations, and endless growth. We’re ready to create, connect, and grow with you in this exciting new chapter. Where to next? 👀