NewGen

It's a big day for Kairos Group. For the last nine years, our brands have been pioneers across the gaming, social and creator space. And today, we bring them all under one roof. Introducing NewGen - a new generation of agency that lives at the intersection between culture, community, creators and creativity. Long lasting brands are built community up and social out: it’s through the feed, not through the line. We partner with forward-thinking brands and creators that want to social-first creativity and creator-infused ideas that reflect the way consumers actually engage, interact and share in our new digital age. NewGen is here to take brands confidently into the new era of advertising, to see long-lasting results. Tap in to see how NewGen can supercharge your social. For the now and the next. https://thenewgen.com/

With a new season of Welcome to Wrexham approaching, Disney wanted to utilise prime time streams and creators to attract Gen Z viewers. Harnessing our custom proprietary software, as well as tapping into our exclusive roster of creators, we were able to create streams that were fully customised to Welcome to Wrexham - giving audiences a 360 experience. Thanks to a custom chat integration, viewers had the chance to double up on prizes which ultimately boosted engagement rates and retention. At least there's some positive football news to share... #streamers #brands

Rockstar Energy Drink x TRNSMT Festival ⚡️🤘   As the official headline partner of the festival, Rockstar supplied non-stop vibes to festival-goers.   This included a glambot in collaboration with Grand Visual, which captured all the good vibes amongst friends ✨   The glambot will be back for Leeds Festival in August... we'll see you there!   We loved working on this activation with PepsiCo, OMD UK, Talon, NewGen, Truant & Live Nation Entertainment.

Great to see our very own Laura Tannenbaum featured! Head over to Performance Marketing World to check out her comments. 🙌

Last week was huge for our PepsiCo UK Bevs team - activating two brands across TRNSMT and Wireless - so, what did they get up to? Our teams were on site at the festivals for Pepsi at Wireless, and Rockstar at TRNSMT - coordinating creators, setting up and managing content studios at both sites to get that real-time content up and running, and collaborating with clients and cross-agency teams. Buzzing for the next stops at Creamfields, Reading and Leeds! Going to any of these? Come and say hi 👋

Our exclusive talent bringing a taste of summer to Liverpool last week 🍋 Great to see two of our exclusive creators, Shawrey and Tom Leese, alongside Harry Hesketh at an activation for Lipton. The Lipton Lunch Club tour bus landed in the North to bring *some* summer vibes, brightening everyone's day whilst allowing our creators to produce some engaging content. A great brand partnership that we loved bringing to some of our talent 🤝 #talentmanagement #brandpartnerships #LiptonLunchClub

Just over a month to go until Gamescom, will we see you there? This will be our first Gamescom as NewGen, so we've got plenty to talk about. Whether it's for the first time or hundredth time, come and chat with us next month. Our DMs are open! #gamescom24 #gamescom

Will the UK catch up when it comes to social commerce? A great feature for our Strategy Director Mark Bellamy with NewDigitalAge discussing all things social commerce and how the UK needs to play catch-up. Head to the comments for the full article ⬇️ #socialcommerce #marketingtrends

Exciting news! Our very own Katy Sumption is judging at The Effie Worldwide Awards this week. As one of the most prestigious marketing awards, entering is no easy feat. But don't sweat, Katy has compiled her top tips for future entries. 🚀 Focus on efficiency, not what sounds good. If you can't demonstrate how you overcome a challenge or achieved a result, skip it. 📱 There's a chance to stand out. Social-first campaigns still have a huge place in entries, so don't narrow yourself to traditional entries. 🍳 Let your entry cook. Don't rush it for the sake of entering, develop and strengthen your entry to give yourself the best chance of succeeding. Best of luck to this years nominees!

Fancy a new challenge? 👀 We're looking for talented people to join our teams in London, Manchester and New York. From social media managers, to creatives and everything in between - check out our current vacancies and join the new 👉 https://lnkd.in/ex_gdDXA