IF.

It's next generation day. Hello from University Academy 92 (UA92) where Phoebe Wright and myself from IF. will be joining a huge team from Manchester's creative industries for the MPA - Manchester Publicity Association's 'Native Creatives' event. Hundreds of young people from all over the region will get a taste of what Manchester's got to offer when it comes to a career in Media, Creative, PR, Digital, Animation, Film. It's fantastic (and a bit scary) to share the responsibility of selling our industry....but it's such an amazing industry and one that should be on the radar of every creative soul in every school across the City. Thanks to all the team for getting this mammoth event off the ground and inviting us to be a part of it.

We've just booked tickets to attend #WTMLDN. Join us and be part of the world's most influential travel and tourism event from Nov 5 - 7, 2024 at ExCeL London. See you there! https://lnkd.in/e6zVYK9C

Our ears are burning...👂 Did someone say we're hosting a Webinar? 👀

Join us as we welcome IF. to Prolific North Live! 🎉 You'll be in for an unforgettable session with: 👉 Christian James, MD & Director, Planning 👉 Myke Hamilton, Director, Client Services 👉 Laura Selby, Director, Digital With TikTok’s UK sales skyrocketing by 477% in 2022, it’s now the UK’s top shopping platform – yet many brands are still missing out. In this interactive session, the team will debunk myths and dive into how TikTok is reshaping consumer trends, boosting brand growth, and setting the stage for the future of social commerce. You’ll learn why TikTok’s influence is only growing and the strategies you need to embrace its power in 2025 and beyond! 🚀 Don't miss out on these game-changing insights! Book your tickets now – before it’s too late: https://loom.ly/B-Tip0Y #ProlificNorthLive #TikTokMarketing #MarketingTrends #DigitalMarketing #GetInvolved

Prolific North Live just got even bigger with Teads, McCann Worldgroup, Tangerine , and IF. joining as partners for our October event! 🙌 Expect groundbreaking insights, like: ✨ Underdog brands taking on the giants with smart market share strategies ✨ Specsavers’ social media secrets on capturing attention ✨ Why TikTok is now essential for brands ✨ Bold strategies from Marketing Mavericks on standing out with your "zag" This is the can't-miss event of the year, and with tickets priced cheaper than a train to London, there's no reason not to join! Secure yours today: https://loom.ly/B-Tip0Y #ProlificNorthLive #MarketingInnovations #Marketing #insights #brands

🤸♀️ Heckin’ -bob I am speaking at Prolific North Live in 2 weeks. ‘Yeah I know it’s about brand awareness but what is the ROI?’ – the most common question I have been asked throughout my entire career when it comes to proposing social strategies. 🙇♀️ Sound familiar? Well, this might just perk your interest – team IF. Are tackling the ever evolving beast that is TikTok Shop on 16th October at PNL 🤷♀️ Understanding how TikTok’s viral nature streamlines into BIG sales 🧘♀️ Come away feeling like an algorithm wrangler, ready to embark on your social commerce journey. 🫰 Grasp how entertainment in the form of TikTok really can become an untapped stream of revenue for D2C brands – answering that big ol’ ROI question. Join Myke Hamilton Christian James and myself on the 16th October and get ready to take a leap into your next social commerce journey. #tiktokshop #tiktokshopagency #socialcommerce

📣 📲 TikTok introduces a new 'Search Advertising Campaign' tool It's been no secret that TikTok is a growing search engine, with 57% of users using the TikTok search function and even younger generations opting for TikTok over Google for their search queries. TikTok has been in its infancy, capitalising on this behaviour with search listings and using 'SEO-like' tactics to mark content performance. TikTok's new Search Advertising tool will be allowing business with the ability to capitalise on search behaviour for search intent but also brand territory with keyword targeting techniques. TikTok is heavily underrated space for brands from a discoverability point of view. Those brands heavily invested in a full 360 strategy right now are dominating the space and edging their way further and further ahead, creating a bigger gap before the rest of the market to catch up! If you ever needed a sign to invest in building your brand's presence and on TikTok, now is the time 👉 #TikTokAdvertising #SEO #Search #TikTokStrategy

👀 It’s not enough to expect your customers to come to you… you’ve got to get your brand in front of your customers! Complementing the national TV and regional radio campaigns, we took Freshpet alfresco last week in Greater Manchester! 🌻🌷 We gave out hundreds of free samples from our snazzy new cooler and educated people on why fresh is best! 🥕🥩 There’s nothing better than getting nose-to-nose with your customers 🐶 IF. | Lucy Beaumont | Talia Kayne | Phoebe Wright | Hannah Edwards | Laura Selby ACIM Amy Smith Daniels | Jo Whiteley

Freshpet… but make it Alfresco! 🐶🌳 Last Friday, we got away from our desks and spent the day in the park with Freshpet… But what did we do? 🤔 ✍🏼 We strategically planned the activation in Manchester to capitalise on our regional radio campaign that is currently running. 🛒 We designed, artworked and brought along a refrigerated cart full of fresh samples. 🥬 We educated pet owners on the benefits of ‘Fresh’. 🐕 We gave out samples for our furry friends to eat (& some humans, believe it or not!🤭) 🤳🏼 Topped off with creating content of the whole day for Freshpet’s socials! We wanted to drive awareness and connect with as many pet owners as possible, and where better than the park! I even brought Woody along to be star of the show, of course 👇🐶 IF. Phoebe Wright | Myke Hamilton | Talia Kayne | Jo Whiteley | Amy Smith Daniels | Hannah Wilde - BA, ACIM, DipCam (MComms) and (DigitalM) | Laura Selby ACIM

Starting September with a BIG week at IF.👇🏻 ⚡️ We're pulling together an end of year review for a super successful test & learn year for one of our clients ⚡️We're meeting two new, exciting prospects ⚡️We're cracking on with a look & feel development for a soon-to-be national brand ⚡️We're sampling several new pet food products at parks across the North West ⚡️We're going LIVE on TikTok with a CookTok special for one of our household brand clients ⚡️...and finally, we'll be wrapping up the week with a team social at new client King Pins 🎳 Let's go! 🚀