The Edje Collective reposted this
Announcing Magnum’s new collab with Troye Sivan 💫 To celebrate the Wherever Pleasure Takes You campaign and summer NPD, the Grammy-nominated singer-songwriter created three all-new summer remixes of his single ‘Honey’ with music producer and DJ Mura Masa, all inspired by the three different moods that inspired Magnum’s new range – Euphoria, Wonder and Chill. The tracks were released to fans across the world at yesterday’s live listening party on the Magnum beach hosted by Nicky Doll and featuring Troye alongside punk legend Iggy Pop. All followed by Magnum’s iconic Cannes party. It’s an absolute honour to work on the Magnum campaign for well over a decade, bringing Magnum’s Pleasure Seeker credentials to life in fresh, culturally relevant campaigns and showstopping events. Huge shout outs to our incredible clients and the mega team effort at Golin and across IPG that brings this global, integrated campaign to life. Julien Barraux, Ben Curtis Tugce Aksoy, Rosie Festus, Roberta Lorusso, Madeliene Szugalski Katie - Jo Flynn, Victoria Brophy, Jessie Brooks, Amy Rees, Lizzi Shearman, Migle Kriauciunaite, Madeleine Timms, Rosie Barrett, Amelia Proffitt, Fehintola Betiku, Ose Ojigbede, Nandi Dube LOLA MullenLowe Tom Elliston, Tomás Ostiglia, Victoria Rossetti, Sofía Pérez-Arellano, Mindshare UK Big Sync Music, uStudio AUDITOIRE and The Edje Collective. https://lnkd.in/e_9zWCD2 #WhereverPleasureTakesYou #MagnumCannes #TrueToPleaure #MagnumXTroyeSivan