The Building Bloc reposted this
Co-Founder @ The Building Bloc | helping brands in sports entertainment authentically speak to diverse audiences
One thing I love about how the younger generation interact with sports is their ability to create their own heroes overnight. Yusuf Dikec, Olympic Silver medalist in the shooting with no special equipment, just a lifetime of skill, his hand in his pocket and vibes. Sometimes you can try to curate things till Kingdom come and simplicity leads the way.