The Brand Identity

Transforming architecture firm Agence 88 to BBAU (Benjamin Blanc Architecture and Urban Planning), design agency Hymn has crafted an identity that embodies the philosophy of the company’s new leader, positioning it as an established but accessible avenue to contemporary architecture. Utilising the variable typeface La Crystal, the new logo stacks twin 'B's to create a monogram that feels both monumental and modern. Furthermore, the identity flexes between static and animated forms, bringing architectural principles to life in 2D and 3D. See more → t-bi.link/hymn

Company Policy believes in the power of human-centric design, which is rooted in their principle – make great work for great people. While the team thrives on crafting meaningful brand identities, their work is fuelled by their curiosity and spirit of experimentation. Enter Overtime, a platform rooted in a simple desire – to push creative boundaries by playing with new technologies and tools like AI, motion design and code, without the usual constraints of client work. Through Overtime, the team delves into 12 evocative themes – Connection, Evolution, Distortion and Love, among others – that ignite their curiosity and help them explore how these abstract concepts can come to life through technology. While their experiments may not always make it to client projects, they enrich their work in unexpected ways. With Overtime, the team has created a safe space for risk-taking and imaginative problem-solving, and they hope it inspires others to embrace the unknown. Keep reading → t-bi.link/overtime

The Swaddle has long stood out in India’s digital media landscape, offering young Indians nuanced perspectives on news, culture and current events. In a space often dominated by fake news and state-sponsored narratives, The Swaddle has evolved into a fiercely independent voice. Founded in Mumbai in 2014, it has grown rapidly and evolved from a digital publisher to a creative production house, making podcasts, videos and editorial content. This significant transformation prompted the need for an updated brand identity – one that would preserve the brand’s core mission of fostering intellectual engagement in an independent space while reflecting its expanded role in media. Nightjar, a Sydney-based creative agency known for its boundary-pushing aesthetic, was entrusted with the task of reimagining The Swaddle’s identity. The challenge was outlined succinctly by The Swaddle’s founder during an initial workshop – “We are so much bigger than our site feels.” This sentiment reflected the dual challenge of reimagining both an outdated brand identity and a website that no longer served the company’s evolving business model. Sam Turner, Design Director at Nightjar, elaborates on the task at hand, saying, “The Swaddle’s growth and its transition from a publisher to a production house offered an opportunity to rethink every aspect of the brand. Our aim was to create an identity as bold and provocative as their content.” Keep reading → t-bi.link/theswaddle

Relaunching your personal website is no simple task. Finding the time to do it alongside client work is quite a challenge, so it gets delayed and delayed again.⁠ ⁠ That’s why we’re big advocates for Framer and its selection of templates.⁠ They’re designed by experienced web designers, ready-to-use and seamlessly customisable, meaning you can launch a site that looks the part in no time at all without worrying about building it from scratch.⁠ ⁠ If you don’t know, Framer is a no-code design tool made specifically for creating bespoke websites and shipping them with a custom domain. Each template is fully responsive and SEO-optimised, with a built-in CMS and unlimited customisation options.⁠ ⁠ Visit our Templates section to get started → t-bi.link/store-templates ⁠ ———⁠ ⁠ This animation was created with 3D Collection (2) → t-bi.link/3d-2-collection

Ohio-based branding agency Nihilo’s poetic rebrand for Ohmek, a community and retreat centre located in Brooklyn and upstate New York. See more → t-bi.link/nihilo

Referencing the urgency of ‘one minute to midnight,’ basalte agence’s identity for Ottawa-based multidisciplinary production company 2359 features a geometric hourglass motif, capturing the urgency of addressing critical societal issues. A vibrant orange and crisp white palette further amplifies this sense of immediacy. The comprehensive branding package, including guidelines and a new website, encapsulates 2359's mission of blending technology and performing arts to tell thought-provoking stories. See more → t-bi.link/basalte

Which Apple Watch mockup are you choosing? Ultra 2→ https://lnkd.in/eM-ewAtc Series 9 → https://lnkd.in/ewt-jJKh

Ahoy designers! Meet Displaay’s typeface Booton, a must-have in every modern designer’s toolkit → t-bi.link/booton

Taxi Studio is hiring a Design Director in Bristol, UK. ⁠Find out more and apply → t-bi.link/jobs

What's in your box? Box Mockup 04 → t-bi.link/box-04-mockup The Vanderbrand Mockup 003 → https://lnkd.in/ekUKs8ji CMB Box Mockup 02 → https://lnkd.in/greAR4EU Box Mockup 03 → t-bi.link/box-03-mockup