In a pioneering collaboration with Ryan Serhant, CEO of SERHANT. and renowned real estate influencer, The Boundary has produced an extraordinary film for Mercedes-Benz Places in Miami, utilizing revolutionary LED Volume screen technology— the same advanced technique used in major Hollywood productions like The Mandalorian and Top Gun: Maverick. This partnership has enabled us to seamlessly integrate Ryan into various unbuilt luxury environments, showcasing the spaces in an entirely unique and engaging manner. This film represents a significant leap into the future of real estate marketing, offering an unprecedented method to visualize and promote luxury living spaces before they are built. By leveraging LED Volume screen technology, we are able to create highly realistic, dynamic environments that adapt fluidly with camera movements and lighting changes, simulating how the actual spaces will look and feel. Having Ryan Serhant be physically present and interacting within these virtual spaces adds a personal touch that elevates the content beyond traditional visualizations. It enhances the viewer's experience, making it easier to envision the lifestyle and luxury that these properties promise. Read our full case study here : https://lnkd.in/eKEgEiwS Architecture by SHoP Architects Interior Design by Woods Bagot Landscaping by Field Operations Mercedes-Benz USA Mercedes-Benz AG #DigitalTwin #VirtualProduction #RealTIme #UnrealEngine #MercedesBenz #MercedesBenzPlaces #BrandedResidence #BrickellMiami #MiamiProperty #ArchitecturalVisualization #ArchViz #ExperientialMarketing #PropertyMarketing #LuxuryProperty
The Boundary
Advertising Services
London, England 20,398 followers
The Boundary is an industry leader in creative visualisation, virtual reality, film and animation.
About us
Founded in 2014 by Peter Guthrie and Henry Goss, The Boundary has rapidly gained an international reputation for excellence in the visual representation of architecture and the built environment. Our services include traditional still images (CGI's) for printed media, animation and film, VFX and immersive content including virtual reality and augmented reality. As an industry leader The Boundary is constantly testing new technologies and developing new techniques pushing the limits of what is possible in an ever changing technology driven environment. Working across a variety of sectors on projects ranging from e-commerce and retail to large scale creative visualisation projects in the automotive and real estate industries, our aim is to develop a compelling creative narrative appropriate to the specific needs of each project and each client.
- Website
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http://www.the-boundary.com
External link for The Boundary
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2014
- Specialties
- Architectural Visualisation, CGI for printed media, Animation, and Virtual reality and augmented reality
Locations
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Primary
Academic House
24-26 Oval Road
London, England NW1 7DJ, GB
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420 Lexington Ave
2831
New York, NY 10170, US
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24b Spring Street
Auckland, AUK 1011, NZ
Employees at The Boundary
Updates
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With over 100 apartments sold in 4 days of launching, Mercdes-Benz Places Miami offers a dynamic lifestyle to its residents. A top-notch screening room and premium recording studio, are some of the amenities on offer in Miami's latest branded residences. The Boundary worked closely with Ryan Serhant and SERHANT. alongside JDS Development to craft a series of CGIs, Animations and a Film for the launch of Brickell’s latest residential development. Watch our full film here: https://lnkd.in/eeYkcEg2 Mercedes-Benz AG #MercedesBenz #MercedesBenzPlaces #BrandedResidence #BrickellMiami #MiamiProperty #ArchitecturalVisualization #ArchViz #ExperientialMarketing #PropertyMarketing #LuxuryProperty #VirtualProduction
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The Boundary worked to bring to life the vision of Nichols Architects Architects and KORA ARCHITECTURE D.P.C. encapsulating the legacy and renowned brand of the Waldorf Astoria. The residence incorporates subtle tributes and features to its rich heritage, creating a space for luxury and grace whilst radiating the comfort of a home, seamlessly integrating hospitality design principles into residential settings. Read our full case study here: https://lnkd.in/eqNcSjUq #ArchitecturalVisualization #CGI #Rendering #PropertyMarketing #WaldorfAstoriaResidencesPompanoBeach #FloridaRealEstate
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From four to five bedrooms, the penthouses at the Whiteley offer the epitome of luxury living in the heart of London. On the market for £40 million, it's on track to set the record for one of London's most expensive property sales. The Boundary created a series of CGIs, Animations, Cinemagraphs and a Film, working with Noë & Associates for the launch of The Whiteley London residences, penthouse and London's first Six Senses hotel. Read our full case study on The Whiteley here: https://lnkd.in/e3ncKX-5 Foster Partners Finchatton #ArchitecturalVisualization #ArchViz #CGI #InteractiveDesign #ExperientialMarketing #PropertyMarketing #RestorationProject #ArchitecturalDaily #LuxuryProperty #TheWhiteleyLondon #Queensway
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The Boundary reposted this
Last night, we hosted a packed house buzzing with 70 members! We are grateful to our amazing presenters Ahmad Tabbakh of BIG - Bjarke Ingels Group, Quintin Anderson of Eagle 3D Streaming & Jack Fechino of Michael Kors for sharing their creative & technical visions with the group. The generous sponsorship by Red Leaf NY got the drinks flowing, sending a huge Cheers to Derek Chan for their support! Want to join in, sponsor or present with us? Drop us a note & stay tuned for our upcoming events: September 18, November 20, January 15. You can also find us on Meetup where we are excited to have just reached 1000 members! https://lnkd.in/ew6TuDFs Hosted by: Elizabeth Stark for The Boundary // Mengyi Fan for SHoP Architects // Michelle Obayda for Ferguson & Shamamian Architects // Derek Chan for Red Leaf NY
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One of four penthouses at Rosewood Residences Beverly Hills, Penthouse A is set to hit the market at $45 million. Designed by thomas juul Hansen the residences aim to redefine the luxury living experience in Beverly Hills with hotel-style amenities and services. The Boundary produced a series of CGIs and Vignettes for the launch of the boutique collection of the residences located within the Golden Triangle district of Beverly Hills. Read our full case study here: https://lnkd.in/eCj5qUd4 Rosewood Hotels & Resorts #RosewoodResidences #RosewoodResidencesBeverlyHills #BeverlyHills #LARealEstate #ArchitecturalVisualization #3DArchitecture #3DVisualization #PropertyMarketing #LuxuryCondo #Amenities
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With two-thirds of the homes at Regatta at Collins Wharf sold using The Boundary’s Realspace Sales Platform, Sales Teams can create customisable and shareable content packages that can be instantly shared with potential homebuyers as a bespoke microsite. From material and surface finishes to lighting fixtures, aspects of homes are instantly customisable at the tap of a screen and can all be saved within the Realspace Gallery to be accessed both on and offline. Learn more about our Virtual Tours here: https://lnkd.in/eJ4GdNSs Lendlease #CollinsWharf #MelbourneRealEstate #ArchitecturalVisualisation #ExperientialMarketing #PropertyMarketing #RealspacebyTheBoundary #Realspace #VirtualTours
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Blending modern architecture with lush nature as the design philosophy behind City Walk, each apartment offers bright and open interiors complemented by terraces offering views of the community park. The Boundary produced a flythrough film and a series of hero renders, both externally and internally, for use across the formal launch, website and social media. Read our full case study here: https://lnkd.in/eMzN7Eic #CityWalkCentralPark #CityWalk #DubaiProperty #UAEProperty #ArchDaily #CGI #Rendering #3DRender #3DArchitecture #3DVisualization #PropertyMarketing #LuxuryProperty Dubai Holding
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At £40 million, The Whiteley London Penthouse could set records as one of London’s most expensive property sales. Spanning 4620 square feet, with breathtaking vistas in every direction, the penthouse is also one of London’s largest. With calm and natural tones, The Boundary brought to life the penthouses through a series of interior and exterior images showcasing the expansive space and 360 city views on offer, alongside providing interior design direction. Read our full case study on The Whiteley here: https://lnkd.in/e3ncKX-5 Foster Partners Finchatton #ArchitecturalVisualization #ArchViz #CGI #InteractiveDesign #ExperientialMarketing #PropertyMarketing #RestorationProject #ArchitecturalDaily #LuxuryProperty #TheWhiteleyLondon #Queensway
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Presenting Manhattan’s most expensive listing at $40M, The Penthouse at The Cortland. The Cortland is a striking new presence on the Hudson waterfront, with penthouses occupying the top three floors, offering endless panoramic views of the City. The Boundary worked on crafting a collection of CGIs for the launch of The Cortland and the homes on offer, alongside the amenities and a series of exterior shots highlighting the latest addition to New York’s residential offerings. Read our full case study here: https://lnkd.in/enitD-zd Developed by Related Companies Architecture by RAMSA | Robert A.M. Stern Architects and Olsun Kundig #TheCortland #ArchitecturalVisualization #CGI #PropertyMarketing #ArchitecturalVisualization