The Athlete Media Group

🎯🗣️The rise of the athlete activist. 👀Great article in today’s The Telegraph Magazine from leading features writer Simon Usborne. 🏴󠁧󠁢󠁳󠁣󠁴󠁿🇬🇧🏓💚♻️Paris 2024 Paralympian table tennis champion Martin Perry talks about his mission to help stop plastic pollution. 🛑🌊🔥Yes, &, the importance of his brand ambassador role for Prevented Ocean Plastic. 💥Our CEO & Founder Mark Middlemas talks about brands being increasingly open to purpose-led athlete partnerships. 🌍Athlete role models are increasingly using their platforms for a better world. #sport #athletes #performance #purpose #platform #bethechange #BeMore

🎯’Life in the Death Zone.' 🔥This was the 2nd in The Ivy Collection 'Inspiring Speakers' Series proudly presented by The Athlete Media Group. 💥An incredible evening with an incredible human being. 🇬🇧🧗♀️British mountaineer & adventurer Adriana Brownlee shared her incredible mountaineering journey to a packed house. 😱An enthralled audience of brands, agencies, social impact teams & other interested parties. 😎🤯She told us about her near death experiences, the realities of frost bite, the terror of avalanches & the beauty and dangers of the world's highest mountains. 🏔️ She gave an update on "Project 14” as she aims to become the 1st British & youngest ever female to climb all 14 of the world's highest mountain peaks. ❤️And importantly Udana Nepal, a not-for-profit promoting access to quality education for young women raised valuable funds. 🙏🏻Thank you to everyone who came along. 👀See you at the next one in September! #sport #athlete #mountaineer #endurance #adventure #genderequality #qualityeducation #bethechange #BeMore

Big Miles For Forgotten Smiles.” A huge shout out to one of our amazing military veterans cohort, Mark Harding. Shot in the neck in Afghanistan and told he would never walk again. Walking 650 miles from Carlisle to Arnhem Bridge in Holland. To honour the 80th anniversary of Operation Market Garden. And raise important funds for military charity Scotty's Little Soldiers. A brave, tough man doing inspiring things for others. Read more about his latest incredible mission here: https://lnkd.in/eXZNy3MU #sport #athlete #endurance #military #veteran #bethechange #BeMore Nick Lockett Callum Vick

🇬🇧🚀It’s almost time! Look out for: Mallory Franklin 🛶 Seonaid McIntosh 🎯 Emma Wilson OLY💨🏄♀️ Ellie Aldridge 💨🪁 Michael Beckett ⛵️ 💨⚡️💪Faster, higher, stronger! #sport #athletes #performance #timetoshine #BeMore Nick Lockett Callum Vick

💥One of the greatest athletes of all time. 🏆Champion 🔥Legend ❤️Hero 💪🏾Daley Thompson. 🎯Unbeaten in 9 years. 🥇2 x consecutive Olympic Golds. 🎬An epic film for an epic human story. #sport #athlete #decathlon #champion #hero #legend #icon #bornwinner #bethechange #BeMore

🙏🏻We are delighted that the renowned Sacha Dench is joining our thriving Adventurer cohort. 🦢Known as the Human Swan, Sacha is a biologist, conservation champion, adventurer & Conservation Without Borders charity founder. 💥This extraordinary conservationist & wildlife biologist is well known for her ambitious goals & innovative communication in conservation. 🗣️Diverse Expertise: From wildlife biologist to PR Director for global conservation organisations. 💡Creative Communicator: Engages audiences through inspiring & creative storytelling. 🦢Flight of the Swans: Conquered fear of flight, travelled 7,000 km by paramotor to investigate swan population decline. 🏆Britannia Trophy: First woman in 50 years to win this award for her conservation efforts. 🦈🐢World Record Holder: Held record for underwater breath-holding, promoting shark & turtle conservation. 💪Resilient: Overcame losing her home to a bushfire & wearing double prosthetic orthotics after an accident. 🎯Conservation without Borders: Founded a charity connecting diverse groups for frontline conservation & climate action. 🙌High-Profile Supporters: Supported by Sir David Attenborough, Ranulph Fiennes, Dame Judi Dench, Joanna Lumley. 🥇Multiple Awards: Recognised for her contributions to conservation, including being a UN Ambassador for Migratory Species. #Adventure #SDG5 #GenderEquality, #SDG13 #ClimateAction, #SDG14 #LifebelowWater #SDG15 #LifeonLand #Conservation #ClimateAction #Wildlife #Biology #Inspiration #bethechange #BeMore Nick Lockett

💥Inspiring the next generation! 🙌Great to welcome young Harry Roles, son of AMG friend & supporter, James Roles, for the day. 😎Curious, funny, knowledgeable & helpful he rolled his sleeves up & got properly stuck in! 🥳He sat in on our meetings, helped with our ongoing agency roadshow, met the England Women’s Rugby captain Marlie Packer, answered some tough questions & took an exciting athlete brief. 🎯A wonderful young man who was a pleasure to spend time with during his work experience stint. 🙏🏻🥇Good luck with your Duke of Edinburgh Gold attempt in the coming weeks! 👀And see you soon for your next day with Mark Middlemas, Nick Lockett Callum Vick & team. #sport #athletes #agency #platform #performance #purpose #BeMore

🚣♀️ Great day out at the Royal Henley Regatta with our friends at Styrkr®. 🍾 Lots of lively conversation, laughs, rowing and fun. 🧍♀️....and some great new contacts 🙏 Thanks to Frazer Dobson and Alex at Styrkr for all their continued support of AMG 🥇 Good to connect with the team. Mark Middlemas Callum Vick

🎯AMG had a hugely uplifting visit to Bankside Open Spaces Trust yesterday. 💚A charity bringing people together to manage, improve & transform open spaces in London's SE1. 🌆The environmental & volunteering charity is doing brilliant work in the Southwark area providing outstanding green spaces & outdoor activities that enhance the health & wellbeing of urban communities. 🏡They care for open spaces & share a love of gardening & the environment. 🪴⛲️🏃🏿♂️🏏🏀🏓🏖️🏐They support local people gardening on their estates, run horticultural training & host a range of youth & sports activities throughout the year. 🙏🏻Thank you Jack Harrison Charlotte Gilsenan for the inspiring chat & tour. 🙌And a special thanks to Mark Williams CIWFM for the introduction. #sport #community #support #athletes #bethechange #BeMore Nick Lockett Callum Vick

Great 6 months for AMG. Looking forward to a lot more excitement, challenges and results in the second half of 2024.