The AA

The AA

Motor Vehicle Manufacturing

Basingstoke, Hampshire 28,983 followers

It's OK, when you're with the AA

About us

Since 1905, we have been committed to putting drivers first with innovative thinking and award-winning services. And today we offer even more than ever. We have a driving service for pretty much anything you’ll ever need. Insurance, servicing and repair, driving lessons, buying and financing cars, roadside assistance and much more. Our members have an unshakeable confidence because they have a multi-service driving partner for life. So, no matter what’s around the corner, it really is OK when you’re with the AA.

Website
http://www.theaa.com
Industry
Motor Vehicle Manufacturing
Company size
5,001-10,000 employees
Headquarters
Basingstoke, Hampshire
Type
Privately Held
Founded
1905
Specialties
Roadside Breakdown, Home Emergency, Financial Services, Driving School, and Customer Support

Locations

Employees at The AA

Updates

  • View organization page for The AA, graphic

    28,983 followers

    Introducing the second ad in our latest It's OK I'm with The AA campaign. Sticky shows that with the UK's best breakdown service and Accident Assist as standard, members know they're OK with The AA 👌

  • View organization page for The AA, graphic

    28,983 followers

    Introducing Shadow, one of the ads in our latest It's OK I'm with The AA campaign 👌   Representing the unshakeable confidence that drivers have when they're with The AA, our two new creatives, Sticky & Shadow, form the newest chapter in our award-winning campaign that launched last year. Take a look below and let us know your thoughts 👇

  • View organization page for The AA, graphic

    28,983 followers

    It’s Ok. I’m with The AA. Great effort from everyone involved 🙌 #TeamWork #RedBullSoapbox

    View profile for Will Harrison, graphic

    Group Marketing Director at The AA

    It's OK at Red Bull Soapbox with The AA 🙌🙌🙌 Breakdown or accident, disco ball or chilli... An epic day at Ally Pally on Saturday with all the drivers and Red Bull team, plus our friends at LADbible Group As ever, the team did an amazing job to plan this from concept to reality both in our brand area and on track 👏👏👏 Ria Purser Tilly Payne Nikita Marlow Georgina B. with help from Liam McLoughlin Claire Kingston (MCIPS) Mark Felix Joanna Rogers Edmund V King OBE Tim Rankin Mark Aplin MSc thank you Chris Fischer 👊 and our amazing Patrols of course Max Lamond Christopher Wood 💪👏

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  • View organization page for The AA, graphic

    28,983 followers

    Last night we celebrated all of our finalists at the UK Call Centre Management Association Awards (UKCCMA) 2024. A huge congratulations to Emily Barrett who won gold for Significant Contributor in a Large Contact Centre, Jac Ridley who won gold for Contact Centre Manager of the Year (small) and Ross McHugh who won silver for Learning Manager of the Year! We're so proud of them and all our finalists Abigail Clarey - Quality Manager of the Year, Natasha O’Brien - Change Maker and Richard Shakespeare - Service Team Manager of the Year. Harj Johal, Managing Director, Customer Operations said: “Emily, Jac and Ross are absolute superstars, and I’m so happy their hard work, achievements and dedication have been recognised externally by such a prestigious organisation. Well done to Emily, Jac, Ross and our finalists too.” #ItsOKImWithTheAA #UKCCMA2024

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  • View organization page for The AA, graphic

    28,983 followers

    This week is Carers Week and the theme this year is ‘Putting Carers on the Map’. This annual campaign raises awareness of the challenges and contributions of unpaid carers.    At the AA, we recognize and value the vital role that carers play in our organisation. We want to support our colleagues who juggle work and caring responsibilities and celebrate the skills and experiences they bring.    Join us in celebrating and supporting carers during Carers Week and beyond. #CarersWeek

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  • View organization page for The AA, graphic

    28,983 followers

    So proud to be supporting Cancer Research and looking forward to seeing the impact our fundraising can have. #CharityPartner #CancerResearchUK #Fundraising #ItsOKImWithTheAA

    View organization page for Cancer Research UK (CRUK), graphic

    210,170 followers

    At the end of 2023, The AA colleagues voted for Cancer Research UK as their Charity Partner of the year. Whilst the partnership only started in February 2024, together we have already raised over £40k to support CRUK’s vision of bringing about a world where everybody lives longer, better lives, free from the fear of cancer. They have delivered a variety of staff engagement events including The AA Walk All Over Cancer which challenges staff to walk 10,000 steps a day, as well as raffles, bake-offs, running marathons and climbing mountains. Their next challenge will be for the Euros 2024 – the Keepy Uppy Challenge. We are delighted to have them as part of our family of Corporate Partners and would like to thank them for all their support.

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  • View organization page for The AA, graphic

    28,983 followers

    We are pleased to announce that we have been rated 6th place in The Job Crowd’s Best Company for Graduates and Apprentices to work for 2024/25 as well as placing 1st in the Transport, Logistics & Distribution sector! Thank you to our apprentices for submitting their reviews.    Check out our careers page to find out more about exciting opportunities here at The AA 👉 https://lnkd.in/exmNzK7K    #AACareers  #AApprenticeships 

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  • View organization page for The AA, graphic

    28,983 followers

    Pride month is a celebration of diversity, recognising the importance, history and ongoing fight for equality of the LGBTQ community. At this time of year, we display our support by signalling our allyship and belief in the importance of inclusivity for all. This isn’t a solitary action, we live and breathe this agenda throughout the year in the adoption and implementation of our Diversity & Inclusion Strategy. Read more in our 2024 ESG Report, the full report can be accessed here > https://lnkd.in/e9fmr7Cs We want to create a safe and inclusive workplace that reflects our customers and our communities and where people can feel they belong and thrive. Have a safe and happy Pride month. #Pridemonth #Itsokimwiththeaa

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  • View organization page for The AA, graphic

    28,983 followers

    Proud to launch a trio of fully-electric recovery vehicles. We’re the first UK-based roadside assistance firm to add fully electric recovery vehicles to our fleet. Due to the complex vehicle requirements, we’re taking a “test and scale” approach to fleet decarbonisation with structured tests of alternative fuel vehicles in real-life settings. Today we’re hosting a Fleet Decarbonisation event in Oldbury, unveiling the most recent additions to our 3000-vehicle-strong roadside assistance and recovery fleet. Edmund V King OBE, AA President and Duncan Webb, AA’s head of fleet, will welcome guests from across the motoring world to present an overview of The AA’s Motoring Manifesto, The AA’s latest Environment Social and Governance (ESG) report and our plans to extend our range of low emissions concept vehicles. They will discuss how we plan to navigate our way towards a net zero future before unveiling The AA’s latest electric concept vehicles to the gathered motoring press and fleet suppliers.   Read the press release here AA Launches A Trio Of Full Electric Recovery Vehicles | AA (theaa.com) Read The AA’s Motoring Manifesto aa-motoring-manifesto-apl-2024.pdf (theaacorporate.com)   Read The AA’s FY24 ESG Report aa-plc-esg-report-fy2024.pdf (theaacorporate.com)

    The AA | Breakdown Cover, Insurance, Route Planner

    The AA | Breakdown Cover, Insurance, Route Planner

    theaa.com

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Funding

The AA 1 total round

Last Round

Private equity

US$ 572.7M

See more info on crunchbase