Putting the OG back into OJ 🍊 We delved deep into the archives to unearth some juicy truths that guided an iconic, fresh new look for Tropicana. Helping cut through the commoditised category they created, and setting the brand up for a bright future as they expand into the wider beverages space ✨ Always inspiring to be part of ambitious client and cross agency teams, we put the orange and originality back at the heart of Tropicana’s story. From the orange-dotted ‘i’ to the iconic straw-in-the-orange symbol, every detail revives the brand’s status as the Original Orange Juice, and highlights the straight from source brand promise. Across the range, our redesign blends modern iconicity with decades of heritage, reinforcing the Tropicana pure, delicious, natural goodness story and a legacy no other brand can match. Find out more in the case study, now live on our website. Mick Van Ettinger Liz Ashdown
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