Great B2B insights from our CEO, Paul Tough and co-panelists Sanjay Patel and Oliver Cole at Shopline's ReImagine event yesterday.
Chief Executive Officer @ Digital Stratagems | E-commerce Solutions | Chartered IT Professional (CITP)
🚀 Why B2B eCommerce is Thriving 🚀 Yesterday, I had the pleasure of sitting on a B2B panel at the Shopline Re-Imagine event, hosted by the lovely Chloë Thomas, alongside Sanjay Patel (Enlighten Smiles) and Oliver Cole (Masters247). We explored the growing impact of B2B eCommerce on retailers. 🔑 Key Takeaways 🔑 - The B2B market is massive—projected to hit $36 trillion by 2030. In today's tough landscape, B2B offers untapped opportunities for retailers to diversify and grow. - Customer Experience is crucial: B2B buyers expect the simplicity of a B2C experience. That means providing frictionless purchasing, seamless post-purchase support, and easy access to essential information like VAT compliance and technical data. - Critical Functionality: Tiered pricing, customer price lists, credit options, self-service tools (invoice downloads, third-party integrations), and customer vetting / access control are key to a successful B2B platform. - Self-service vs. Sales Teams: Automation reduces cost of sale, while allowing human resources to focus on building relationships with top clients. - B2B is evolving: With more emphasis on self-service, automation, and seamless post-purchase experiences, the old "green screen" solutions should be left behind. 💡 Final Thoughts 💡 B2B is not just a web store—it’s an enterprise evolution. Retailers who recognise this and leverage the right tools will thrive in the ever-growing B2B landscape. #B2B #Ecommerce #CustomerExperience #Automation #RetailInnovation #ShoplineReImagine