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⚡️Visual Communication is the Future ⚡️ The new generation, Gen Z and Gen Alpha, are highly visual people. They don’t have the time or patience for reading, and the rise of platforms like TikTok and YouTube is a prime example of this trend. Technology and infrastructure have paved the way for this shift. Fast streaming of high-quality images and videos is now possible, and social platforms have democratised content creation, allowing anyone to become a content creator. With widespread access to information, content is constantly competing for attention and becoming increasingly visual. Why is this happening? It’s because our brains process visuals 600 times faster than text. This is why traffic signs use symbols and pictograms, and why IKEA instructions work globally. Now that the infrastructure is in place, this shift toward visuals feels only natural. The real surprise is that, despite visuals dominating the media landscape, we still have no tool that allows people to turn their thoughts and stories into visuals quickly and easily. Most people lack confidence in drawing, which restricts their ability to express ideas visually. Additionally, all the tools currently available in the market are focused on design, rather than pure expression and communication. Design tools limit fast communication ability as people get bogged down in fine details and design complexities. In contrast, lo-fi techniques offer a more practical solution for quick and easy communication. What we need in this era where visuals speak louder than words is a visual tool that prioritises communication over design perfection. Continue reading <Why Lo-fi: The Power of Simplicity>: https://lnkd.in/gbJ4eth4