For better or worse, AI is influencing all walks of life. Speaking to Maghan McDowell for Vogue Business this week, Simon Bain, CEO at OmniIndex discussed how AI has impacted the fashion industry, and explained the risks that come with it like the potential for 'AI hallucinations'. "AI hallucinations are mistakes caused by AI engines having insufficient or inaccurate information," Simon explains. In practice, these hallucinations can lead to the introduction of bias in results. “At best, this could limit the diversity of choices available to consumers. At worst, this could perpetuate harmful stereotypes and marginalise potential customers,” Simon says. Read more on the issue at: https://lnkd.in/eVKT_pq6 #AI #FashionTechnology #TechPR
Spreckley
Public Relations and Communications Services
London, London 1,490 followers
We connect innovators with their customers
About us
Digital transformation and business continuity are at the heart of our creative, integrated and content-driven PR campaigns. Our expert teams of technology media PR consultants and experienced content strategists produce exceptional work for clients across the enterprise technology sector as well as financial/fintech, health/medtech and retail/retailtech markets. Our clients range from major international companies and brands to smaller specialist businesses. We provide PR and much more - ranging from print, broadcast and online media campaigns to integrated marketing communications and design. Internationally, we can extend our campaigns to any country through our local partners via the GlobalCom network.
- Website
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http://www.spreckley.co.uk
External link for Spreckley
- Industry
- Public Relations and Communications Services
- Company size
- 11-50 employees
- Headquarters
- London, London
- Type
- Privately Held
- Founded
- 1983
- Specialties
- B2B and Corporate PR, Technology PR, Consumer PR, Design, International PR, Crisis Communications, and Public Affairs
Locations
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Primary
5-9 Hatton Wall
Third floor
London, London EC1N 8HX, GB
Employees at Spreckley
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Richard Merrin
Business to business PR professional
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Bruce McKinnon
Award Winning Author, Brand Strategist, CIM Course Director, Vistage Speaker
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Alex Sowden
Senior Account Manager at Spreckley
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Jarmila Yu, CMktr DipM FCIM FIDM MCIPR
On a mission supporting entrepreneurs to launch, grow & transform business. Founder & MD of YUnique Marketing. 🎯•Awardwinning•Chartered•Top100…
Updates
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"Putting people at ease is very important in healthcare. When someone's buying a medical service they're far more emotionally invested than they are with any other product." Speaking with Healthcare Business International, Duncan Leggat, Finance Director at UK healthcare communications provider Cymphony explains why he believes that high quality, personalised customer service is an essential part of a good healthcare service. Read more at: https://lnkd.in/en6GhCG7 #HealthTech #Communications #HealthTechPR
Interview: Duncan Leggat, Cymphony - Healthcare Business International
https://www.healthcarebusinessinternational.com
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"If London businesses are to remain competitive, boost productivity and ultimately build a stronger economy, they need access to skilled workers of every sort — local and global." Last week, Hanna Marie Asmussen, co-founder and CEO of Localyze, wrote a piece for the Evening Standard, on the current challenges and uncertainty facing businesses when it comes to international recruitment. Read what Hanna had to say at: https://lnkd.in/euue7iTH #GlobalMobility #Employment #TechPR
Uncertainty over worker visa rules will only harm London businesses
standard.co.uk
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"RAG is a tool that combines the retrieval of relevant information with the generation of useful responses. Picture a super-smart assistant that can comb through vast quantities of data, pick out the relevant points, and then provide recommendations or create reports based on that data." In an article for TechRadar Pro, Łukasz Koczwara, CTO at STX Next, discusses how energy companies can leverage Retrieval Augmented Generation (RAG) to improve efficiency and support net zero ambitions. Read more here: https://lnkd.in/e934rhuX #RAG #B2Btech #Netzero
How RAG is supporting a more efficient energy sector
techradar.com
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Hindered by astronomical training and inference costs, OpenAI could be on the brink of bankruptcy within 12 months following projections of losses amounting to $5 billion in 2024. Speaking to George Fitzmaurice for ITPro, OmniIndex CEO Simon Bain identified the lack of tangible use cases as the root cause of OpenAI's recent struggles: "While the flashy demos and impressive chat initially captured the headlines and free users, they have not provided many (if any) actual business solutions. As such, people have seen no reason to pay for it." Read more about what Simon had to say here: https://lnkd.in/eytcpDpM #OpenAI #AIchatbots #TechPR
OpenAI could go bankrupt in 12 months if it doesn’t raise some serious cash – but is the Microsoft-backed AI giant too big to fail?
itpro.com
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"Various institutions, including the AI office, courts, and other regulatory bodies, will need time to adjust their positions and interpret the letter of the law. During this period, businesses will have to operate in a partial unknown, lacking clear answers if the compliance measures, they put in place are solid enough." After the EU AI Act came into effect earlier this month, Denas Grybauskas, Head of Legal at Oxylabs.io, spoke to Datanami's Alex Woodie about how the legislation will impact the tech community. Learn more about some of the potential challenges here: https://lnkd.in/e6tHCZS4 #EUAIAct #B2Btech
Five Questions as the EU AI Act Goes Into Effect
datanami.com
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"Despite so much recent success, there are still several challenges that threaten to chip away at Nvidia’s competitive advantage. The cost of producing these GPUs remains very high, while the accelerated usage of AI raises environmental concerns as the technology involved is energy intensive." Nvidia has been the biggest beneficiary of the AI boom, toppling Apple and Microsoft to become the world's most valuable company earlier this year. However, despite this success, high energy outputs and mounting operating costs have created vulnerabilities for Nvidia's competitors to exploit. In this article for TechRadar Pro, DAI Magister's Dorian MAILLARD discusses the innovations with the potential to challenge Nvidia's AI market dominance. Read the piece in full here: https://lnkd.in/eeMGqhhH #NPUs #B2Btech #TechPR
Nvidia’s AI market dominance: Can anyone mount a serious challenge?
techradar.com
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"While business leaders might think their relatively smaller businesses are safe due to being fewer valuable targets, in reality, attackers understand that a smaller business is more likely to pay for attackers to leave them alone and has a weaker security posture to exploit." The rise of ransomware as a service (RaaS) has increased the risk of data breaches for SMEs, with organisations of all sizes being targeted. Mark Appleton, chief customer officer at ALSO Group, spoke to MicroScope UK editor Simon Quicke about how channel companies can tackle the growing threat of ransomware. Read Mark's thoughts in full here: https://lnkd.in/dbZDkpyi #RaaS #Ransomware #TechPR
Channel should use AI to fight ransomware threat | Microscope
computerweekly.com
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Earlier this week, Cog ADHD launched its new app that combines access to specialists with in-app treatment tools. Each module corresponds to skills that address a common ADHD impairment, from coping with distractions to addressing procrastination. Cog CEO Dom Longford spoke to Thomas Macaulay at TNW about the launch, outlining how the app can help address the high demand for ADHD services. Here's what he had to say: https://lnkd.in/eq9XTJcH #techpr #B2Btech
ADHD app launches 'lifeline' to treatment, calls for healthcare reforms
thenextweb.com
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Earlier this week, the National Physical Laboratory (NPL) released a report outlining the challenges that must be addressed to boost the hydrogen economy and support UK net zero ambitions. NPL pinpointed four key issues standing in the way of widespread hydrogen adoption: production, storage, distribution and end-use. NPL scientist Ali Al-Sikab discussed the report's findings with E T Magazine: "NPL is ready to work with government, industry and academia to solve the needs and challenges identified in the new report so that hydrogen technologies continue to gain momentum as a commercially alternative energy source that contributes significantly to the UK’s energy transition." Read the full article here: https://lnkd.in/eGCT2ZwU #hydrogen #techpr
Key challenges facing the clean hydrogen economy, according to NPL report
eandt.theiet.org