Source

Three podcasts that you can't miss! With holiday time approaching, we thought we’d take the opportunity to remind you about some of the great podcasts we have recorded this year. You can subscribe to our two podcasts—The Future of the Firm and Business Leader’s Voice—on Spotify and Apple Podcasts, or listen directly on our website! Listen here: https://lnkd.in/e5vNzjdy

Thought leadership quality ratings: Our unique four pillar methodology allows us to identify how consulting firms can produce thought leadership that is relevant and delivers meaningful insights to their target audience. In our most recent quality ratings report, we delve into the firms that are leading the way by creating thought leadership that is truly differentiated. Read more about our methodology:  https://lnkd.in/e6YsfuHT Explore the report here:  https://lnkd.in/en5H5iQb Bain & Company, Accenture, IBM #ThoughtLeadership #BrandActivation #Consulting

Jon Brewer, Chief Marketing Officer at Orrick, Herrington & Sutcliffe LLP joins Emma Carroll, Head of Content at Source, on our latest podcast to discuss how the role of the CMO in legal services has evolved, including the importance of building up a support network of peers. He also shares how to cut through with thought leadership in an era of digital distraction. Listen here: https://lnkd.in/ePfQvxWx #CMO #legalservices #strategy

Why have we lost this valuable piece of work? This is a question we are often asked... Our research tells us that the top differentiator in 2024 is sector expertise, with 54% of clients ranking this as the most important attribute to them. We also found out what other factors will help you seal the deal this year. Read the full article here: https://lnkd.in/evTtzfzV #expertise #growth #differentiate

We’re delighted to launch our latest Quality Ratings Report, examining over 450 pieces of thought leadership from 19 professional services firms, published across 2023. This year there’s been a convergence of scores, the quality gap is closing and there are tight margins across the board — testament to the continual innovation and pursuit of quality from all firms. But what does that mean for those looking to differentiate? Log in to read the report if you are a White Space subscriber, or for non-subscribers keen to know more, you can access the extract and contact us for more information. https://lnkd.in/en5H5iQb #thoughtleadership #content #professionalservices #tl

Last week, the Source team completed our second sponsored walk for Breaking Barriers. It was a great day out, and the team really enjoyed supporting this important cause. If you would like to support our fundraising, please donate via this link: https://lnkd.in/eReWFhMa

Ismail Amla, Global Practice Leader at Kyndryl, and Fiona Czerniawska, CEO of Source, joins Emma Carroll on our latest podcast to discuss how the technology consulting market is faring, including opportunities, pitfalls, and how the competitive landscape is changing. They also take a dive into ecosystems and discuss what clients really want from these. https://lnkd.in/eUSF89g4 #technology #ai #ecosystems

In the second half of 2020, we noticed a strange phenomenon. Clients were telling us how much they needed external support—but growth in the market didn’t reflect that, and it wasn’t until early 2021 that demand rebounded significantly. We’re seeing the same trend now—so what does it tell us? Read Fiona Czerniawska's latest leadership market update: https://lnkd.in/efsyv9Hz #misalignment #strategy #professionalservices #technology

What a fantastic evening with old friends and new! On Wednesday, over 60 professional services leaders and experts joined us to debate how firms can remain relevant in today’s challenging market.    Three powerful panel discussions highlighted how demonstrating value in a cost-conscious market, building strong credentials around emerging tech, and wowing clients with your go-to-market strategy will be crucial over the next 12 months.     We send thanks to our fantastic speakers: Catherine Anderson, Director of Market Trends & Analysis at Source; Fiona Czerniawska, Founder and CEO at Source; Eric Fulwiler, Co-founder and CEO at We Are Rival; Oliver Jones, Global Strategy & Transactions Markets, Sustainability, and Geostrategy Leader at EY; Bilal Khan, Senior Strategy Partner at Seedcloud; Isabel Lam, Strategy Partner at Seedcloud; Nicole Wakefield Global Clients and Industries Leader at PwC; and Merav Ward, Talent Procurement Director at bp.    And our session chairs: Laith Al-Khalaf, Business Reporter at The Sunday Times; Natasha Cambell, Principal Consultant, Though Leadership at Source; and Emma Carroll, Head of Content at Source.    #gotomarket #gtm #market #ai #emergingtech #techcredentials #professionalservices

How do you ensure you create quality content that resonates, positions you as leading thinkers in your area, and ultimately encourages buyers to work with your firm? During this webinar, we’ll explore why high quality thought leadership is of utmost importance, now more than ever, and how you can make your content stand out in a sea of sameness. And, we are delighted to be joined by Liz Bolshaw, Global Content Strategist at EY who will walk through the work she’s been doing to elevate the impact of thought leadership for the firm.  If you are a White Space subscriber or are interested in finding out more, register here: https://lnkd.in/eBnRyYUg #thoughtleadership #content #professionalservices #tl