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Discover this week's social media updates! 🚀📱 #SocialMediaRoundUp 

Evaluating X's Position in the App Rankings Amid Meta's Dominance

Facebook’s recent declaration of its intention to target young adults for the next phase of its development seems somewhat out of touch with current social media trends. With platforms like Instagram, TikTok, and Snapchat dominating youth engagement, can Facebook really regain its appeal to this demographic? The announcement, made in a post last week, outlines Facebook’s aim to build the next generation of social media for young adults, leveraging new product capabilities enabled by AI. But is Facebook truly the go-to platform for young adults? Despite Facebook’s claims of healthy growth in young adult app usage, research from Pew Research paints a different picture. The share of teens using Facebook has declined significantly over the years, with only 33% using the platform today, compared to 71% in 2014-2015. However, Facebook remains optimistic about its ability to recapture youth interest. It points to features like Marketplace, Reels, and Facebook Groups as areas where young users are actively engaging. Surprisingly, even Facebook Dating is experiencing steady growth, particularly among young adults in the United States and Canada. But while these features may attract occasional use, it’s unclear how much time young users are spending on the platform compared to competitors like TikTok. Are they simply checking in for practical purposes before returning to more engaging platforms? Facebook’s focus on young adults may signal a strategic shift, but whether it can truly compete with the allure of other social media platforms remains to be seen. As the landscape continues to evolve, Facebook will need to work hard to re-establish its relevance among younger audiences.

At first glance, it might seem confusing, but recent updates from Instagram have shed light on the impact of posting longer Reels on your reach. Today, the Instagram Creators profile shared an informative explainer video addressing this topic. Instagram’s team clarified that while users can post videos over 90 seconds, these longer clips won’t be eligible for recommendation in the Explore or Reels Tab. This new information aligns with advice shared at an Instagram creator event two weeks ago, where the team highlighted that posting Reels over 90 seconds can negatively impact distribution. The reason behind this, as revealed in today’s update, is that longer Reels are not recommended within the app’s main discovery features. Consequently, this affects their reach, as they won’t appear in the prominent recommendation surfaces that drive much of Instagram’s engagement. Instagram’s research seems to indicate that users prefer shorter clips in the Explore and Reels tabs. Including longer content in these sections might reduce overall engagement, which is likely why Instagram has set this limitation. Despite this, Instagram has been experimenting with longer Reels options, such as 3-minute and even 10-minute clips. However, these extended formats are not yet slated for a full launch. It’s important to understand that while longer Reels might be useful and engaging in certain contexts, they won’t benefit from the same level of exposure as shorter clips. Instagram isn’t entirely excluding longer Reels; it’s just not highlighting them within its recommendation systems. Therefore, if you decide to post a Reel over 90 seconds, it should be for specific situations where the content’s length adds significant value, even though it won’t achieve the same reach potential as shorter Reels. In summary, Instagram’s latest update clarifies that while you can post longer Reels, their distribution will be limited. This nuanced approach helps maintain the app’s overall engagement levels, ensuring that the content in Explore and Reels tabs remains appealing to the majority of users.

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