Snowplow

Introducing Snowplow's AI Agent Analytics Data Application, Powered by #SnowflakeCortex! This new cutting-edge application helps brands measure the impact of their Generative AI investments on the user journey and digital experience. By collecting usage analytics, performing sentiment analysis, and measuring the effectiveness of LLM-powered agents, brands can calculate ROI, identify optimizations, and gain insights on user behavior. We're excited to be one of the first to help you understand the customer impact of your Gen AI investments. And we're delighted to be doing it alongside our friends at Snowflake. Click the link in the comments to find out more! 👇 #DataCloudSummit #AI #Analytics #DataDriven #GenAI #LLM #AIDataCloud #SnowflakeSummit2024 

CDI or CDP? Choosing the Right Path for Your Data Strategy As the landscape of customer data management evolves, distinguishing between Customer Data Infrastructure (CDI) and Customer Data Platform (CDP) is crucial for businesses aiming to leverage their data effectively. This session will demystify the concepts of CDI and CDP, highlighting their unique roles, capabilities, and use cases. We will explore the traditional Packaged CDP and the emerging Composable CDP, as well as the comprehensive real-time data handling capabilities of a CDI. With Snowplow as a leading example of a robust CDI, you will gain insights into how CDI solutions like Snowplow deliver comprehensive event data management. By the end of this session, you will have a clear understanding of how to align your data strategy with your business goals, ensuring optimal data governance, integration, and utilization.

Google's recent change on third-party cookies has caused a stir in the digital advertising world. While it offers some immediate relief for brands and publishers, important challenges still remain. These include protecting user privacy, complying with regulations, and improving data strategies. Our blog explores this announcement in more detail and proposes a fresh approach to handling customer data and marketing. Curious about the evolving landscape of data-driven advertising? Take a look at our insights here: https://lnkd.in/eVvk_YP8 #DigitalAdvertising #DataPrivacy #MarTech #CustomerData #AdTech

See it in Action: How Can You Enhance Your Business Outcomes with Snowplow Digital Analytics? Join Snowplow's Duncan Evans on July 30 at 10am EST / 3pm BST for an insightful webinar where we'll delve into the transformative world of Digital Analytics with Snowplow. During the session, you'll learn: → How to use our Funnel Builder data app to create bespoke funnels tailored to specific needs → How to use the capabilities of our Attribution Modeling data app, which provides insights by collating data from all touchpoints (both Snowplow and non-Snowplow) for up to two years → How companies like Strava and Kindred use Snowplow for product analytics to overcome challenges in feature instrumentation and real-time experimentation And much more! We hope to see you there! To sign up, click here: https://lnkd.in/eXh6C2TX #DigitalAnalytics #DataDrivenMarketing #BusinessIntelligence #ProductAnalytics #MarTech

Discover how Snowplow and AtScale are revolutionizing digital analytics! 🚀 Our warehouse-centric approach tackles GA4 challenges head-on. By integrating with AtScale's semantic layer, we're enabling self-service analytics in familiar tools like Tableau and Excel. This powerful combo lets you explore rich, first-party data without deep technical knowledge. Learn how this partnership is transforming data insights: https://lnkd.in/eRUaHtSD You can also learn more about the partnership via John Reid's recent demo at the Semantic Layer Summit. Click the link in the comments to watch the recording! 👇 #Snowplow #AtScale #DataAnalytics

In case you missed it! Snowplow is delighted to be included in Braze's new Data Platform. 🤝 The Braze Data Platform is a comprehensive set of tools and integrations designed to help marketers unify, activate, and distribute customer data for more effective engagement. By integrating Snowplow with the Braze Data Platform, marketers can now benefit from advanced analytics capabilities to extract deeper insights from their customer data, enabling more targeted and effective engagement strategies. To learn more about this latest integration, click here: https://lnkd.in/eXwNt9m8 #CustomerEngagement #MarTech #DataAnalytics #DigitalMarketing #CustomerInsights

Here's why data quality is more critical than ever: 🎯 Precision beats volume: As AI models become more sophisticated, they benefit more from precise, relevant data than from sheer quantity. ⚖️ Regulatory scrutiny is increasing: With new AI regulations on the horizon, the provenance and quality of your training data matter more than ever. 🔍 Explainable AI is the future: High-quality, well-understood data is crucial for building transparent and interpretable models. ⚡ Efficiency is key: Clean, structured data reduces computational costs and accelerates model development. 🌈 Bias mitigation starts with data: Curated, representative datasets are essential for creating fair and unbiased AI systems. The AI leaders of tomorrow aren't those with the biggest data lakes, but those with the clearest streams of high-quality, relevant data. Want to learn how your organization can find better balance between data quanity and quality? Click the link below to find out. https://lnkd.in/eZzYT_Kx #AIEthics #DataQuality #MachineLearning #ResponsibleAI"

When it comes to deploying AI, AI-ready data is key 🤖 But what is AI-ready data exactly and where are organizations going wrong with AI from a data perspective? Swipe below to find out. ⬇️ https://lnkd.in/ekPZ2FM5 #AIinBusiness #DataScience #MachineLearning #BigData #AIStrategy

Data scientists: Are you spending too much time wrangling data instead of driving insights? Our white paper explores how combining Snowplow and dbt can revolutionize your data modeling workflow. Learn how to: 🧩 Design flexible data models that evolve with your business 🚀 Build, test, and deploy models efficiently 🔍 Unlock deeper behavioral insights from your data Learn how to take your data strategy to the next level by downloading the white paper now: https://lnkd.in/euqMeYsR #DataScience #Analytics #DataModeling #ModernDataStack"

Today we're thrilled to announce our inclusion in the Braze Data Platform! 🎉 Read the announcement 👉 https://lnkd.in/eqi-Ai8s This marks a significant milestone in our journey to provide unparalleled data-driven insights and personalized customer experiences. By integrating with Braze's powerful engagement platform, we can deliver even more precise and actionable insights to help businesses connect with their customers like never before. Together with Braze, we're committed to pushing the boundaries of what's possible with #data, enhancing customer engagement, and driving #innovation in the industry. In case you missed it, take a look at how the HeyJobs team utilized our Customer Data Infrastructure to optimize their RFM segmentation and #personalization initiatives in Braze. Read about HeyJobs here 👉 https://lnkd.in/eRwA3mS9 Stay tuned for more updates as we embark on this exciting new chapter! 🚀 #CustomerData #Analytics