Sigma Sports

A corking watch if we say so ourselves. The latest episode of the Sigma Sports Cafe Ride is now live with Greg Lemond. Greg sat down with Matt at the cafe to talk about how he came back from a potentially career debilitating gun shot injury to claim two further Tour de France titles. He also speaks to Matt about how he was at the forefront of tech when it came to aerodynamics and style. An episode you will not want to miss. Follow the link below to give it a watch > https://lnkd.in/ePNzwY4z With thanks to Rapha, Oakley and LeBlanq for supporting this episode.

The biggest bike race in the world, one of the coolest teams in the peloton and a weekend that we will not forget in a hurry. We headed behind the scenes with EF Pro Cycling for stage 20 and 21 of the 2024 Tour. A fantastic experience, provided by our friends at Cannondale, read and watch what happened when we joined the team, as they brought to a close a thrilling 111th edition of the race > https://lnkd.in/eSHuhUqq

Is anyone else recovering from what has been a truly scintillating three weeks of racing? Congratulations Tadej on an amazing third Tour de France title. It wasn’t the first time we got that winning feeling in France with Mr Pogacar though. As we tick over 1.5 million views, why not watch what happened when Matt Stephens joined Tadej for a rather special episode of The Cafe Ride? https://lnkd.in/exe9gsCe

From Pantani inspired Bianchis to some of the coolest Colnagos this side of Cambiago, our Classico exhibition celebrates 100 years of road cycling. We have two floors of beautiful classic bikes, retro jerseys and memorabilia. Sounds good? Make sure to pay us a visit in Kingston upon Thames Market Square. - 7 - 9 Thames Street - 11am - 5pm - 21st and 22nd July

Last night we hosted a fantastic evening in the Sigma Sports Hampton Wick store with photographer Michael Blann. The Mountains exhibition showcased some of Michael's most spectacular images, a selection of which you can see and purchase in store now. Thank you to all those who joined us for a glass of bubbly. Watch this space, we will have more Sigma Sports events coming soon. 📸: Sam Ottolangui

At Sigma Sports we are passionate about sport. We are therefore proud to be a part of ITV's 2024 Tour de France coverage, with our very own advert being played throughout this year's Grand Tour. Catch us on ITV4 and ITVX.

Calling our London/UK followers: “This Is My Moment” is an incredible new film charting the journey of our hero Biniam Girmay: all the way from the streets of Asmara, to the UCI World Cycling Center, winning a stage at Giro d'Italia and racing the Le Tour de France - it’s a brilliant film! 🇪🇷🇪🇷🇪🇷🇪🇷 UK Premiere is on the evening of 13 June in London, hosted by Sigma Sports and others. Tickets available here, and selling fast so be quick! 👇👇 https://lnkd.in/e2K2Y75n

A series we are very proud to produce, Matt and Phoebe's Gravel Adventures have seen the duo explore a wide range of aspects when it comes to gravel cycling, all to provide helpful tips to those looking to dabble in some off-road fun. For our latest episode, the guys headed to the Peak District, where Matt took on his first overnight bikepacking trip. With the support of GOREWEAR, ORTLIEB Sportartikel GmbH, Specialized Bicycle Components, Cannondale and Exposure Lights we were able to produce what we hope is both a fun and informative video to inspire people to clip in and head off on their very own bikepacking adventure. Sounds interesting? You can watch the video here > https://lnkd.in/etsKVYwW

Building on a successful 2023 as the headline sponsor of the Rutland – Melton International CiCLE Classic, for 2024 we were proud to host the Sigma Sports CiCLE Classic Sportif from our Oakham based store last week. With support from Extra UK in the form of Clif Bar and Pirelli we offered 200 lucky participants the chance to ride a fully signposted 50 or 100km route, each taking in some of the same sectors the race tackles the day after. A fantastic event and one we are excited to grow for next year.

One million views! 🥳 A huge milestone has now been achieved for us as we have just ticked over the million mark when it comes to views on our Tadej Pogacar Cafe Ride episode. We couldn't have been more pleased with the response to this series and we are super excited to bring you more episodes, with a whole heap of fantastic guests in 2024. In the meantime, watch the series so far over on the Sigma Sports YouTube channel > https://lnkd.in/eYmFd8b4 With thanks to UAE Team Emirates, Colnago and MET for making this episode possible.