Shape History

"You can't claim to be eco-warriors while cozying up to Big Oil. That ship has sailed." Our Strategy Lead, Callum Jackson, didn't pull punches in The Drum. But he's spot on. Why should we care? 🏢 Our industry's reputation is on the line. 🌍 Our planet is in crisis. Half-measures won't cut it. 🙅♀️ Accreditation integrity matters. No more grey areas. B Corp certification isn't about looking good or winning clients. It's about actually making a difference. Our stand? 👋 Greenwashing is dead. Good riddance. 👊 Actions > Words. Always. 💪 Tough choices? Make them. Well done to Clean Creatives for such a successful campaign, and thanks to Audrey Kemp for great reporting. Read the full piece here: https://lnkd.in/ed-n2wxs

It’s Prime Day to make Prime Damage. 🌍 🔥 With Amazon’s 2-day shopping festival in full swing, its important to remember the hidden price tag behind the Prime Day deals: ❌ Amazon Prime Day 2023 saw over 375 million items ordered in just 48 hours, resulting in increased production, transportation, and packaging waste. ❌ Prime Day 2022 generated over 1.2 million tonnes of carbon - equivalent to 272,000 cars driving 3 billion miles in a year or the individual annual emissions of 104,160 Brits ❌ In some UK warehouses, workers are expected to pick and pack 300 items per hour, often struggling to take breaks. ❌ Amazon's growth has accelerated the decline of traditional brick-and-mortar retail, with the company set to account for 20% of UK online spend in 2024 But Prime Day isn't just about sales - it's an opportunity to drive meaningful change. Here's how businesses can lead the charge: 👩🏫 Help customers understand the broader impact of their purchases. Create content that encourages thoughtful consumption beyond just price. 📍 Partner with local businesses to counterbalance the dominance of e-commerce giants and support local economies. ♻ Highlight how shopping locally reduces waste and emissions, painting a picture of a greener, healthier future. 👫 Showcase your commitment to fair labour and worker well-being, proving that responsible business is good business. 💰 Champion durability: Show how quality craftsmanship delivers lasting value, inspiring mindful consumption. Any other suggestions? Comment below. Sources: Amazon, Greenly, TUC, GlobalData #PrimeDay #SustainableConsumption #EthicalBusiness #ClimateAction

🌍 Want climate action? Stop talking like a scientist.🧑🔬 Our Strategy Executive, Charlotte Colombeau, tackles why climate change messaging often falls flat in her latest Creativebrief article. Her take? If you truly want to inspire action, ditch the pie charts and embrace the power of storytelling! 📊➡️❤️ Read the full piece here: https://lnkd.in/eSVeZ7eN? And if you are looking to level up your climate communications, please get in touch! #ClimateStorytelling #ClimateCommunication #ClimateAction

“We need more active listening from politicians rather than using politicians for cheap PR.” Jack Maycock, our Associate Director of Strategy, pulls no punches in the North East Londoner. He stresses the critical need for authentic political engagement and shares insights from our 'Give an X' campaign, a collaborative effort with MyLifeMySay and #iwill that contributed to over 1.6 million new young voter registrations ahead of the election. Read the full piece here: https://lnkd.in/eqVh3nPu #GiveAnX #AuthenticPolitics #YouthVote

🚨Visionary Executive Creative Director Wanted🚨 Are you our next creative mastermind? We're seeking an exceptional Executive Creative Director (ECD) to lead our team into a new era of innovation. ⚡ We're looking for a proven leader with award-winning campaigns for consumer brands or NGOs under their belt. You'll have a knack for building stellar creative teams and a passion for driving social impact. 💪 Ready for a new challenge? Scroll down for details and apply now. 👇 🎨 We're looking for candidates with at least 10–15 years of experience in communications & creative storytelling ⏰ This role is part time and we anticipate 2.5-3 days per week, with at least 2 days in our London office, reporting to our Co-Managing Directors. 💰 Let's talk about money. Base salary of £75,000 – £90,000 pro rata 📅 Applications close on Monday 29th July at 10pm BST ✏️ Apply here: https://lnkd.in/dRRTduba #NowHiring #JoinOurTeam

Labour's in - but where's the ad policy? 🤔 Surprisingly, Labour's silence on advertising isn't a cause for concern—it's an opportunity. In his latest piece for The Drum, our Strategy Director Lewis Parker explains why this policy vacuum creates space for purpose-driven brands to lead the charge. 💪 Curious about the implications for the industry? Read the full article here: https://lnkd.in/ejbWn4pe #Advertising #PurposeDrivenBrands #LabourGovernment #MarketingStrategy

“Nobody cares that you're an LGBTQI ally.” In his latest PRWeek article, our Strategy Lead, Callum Jackson, challenges corporate LGBTQI communications, arguing that allyship requires more than just rainbow logos. As millions head to the polls today, this piece serves as a timely reminder to look beyond performative gestures and ask: Which candidates and corporations are genuinely committed to equality, not just chasing the rainbow vote? Read the full piece here: https://lnkd.in/eBXN7wMb #AuthenticAllyship #ElectionDay2024

Will Farage capture the young vote this election? David Cameron once said "Twitter isn't Britain." But in 2024, TikTok might just be! Our Associate Strategy Director, Jack Maycock, weighs in on the TikTok election phenomenon in Richard Draycott's latest piece for The Drum. He tackles the burning question: Can TikTok fame actually sway votes? Read the full piece here: https://lnkd.in/ebmMyRF8 #UKElection2024 #TikTokPolitics

🚨 Democracy's D-Day: Will you have your voice heard? 📣 Together with MyLifeMySay & IWillMovement, we're thrilled to share the incredible results so far from our #GiveAnX youth voter campaign: 🔥 A staggering 632,863 people registered to vote on National Voter Registration Day, with 355,548 aged 18-34! 🔥 Since the General Election announcement, 2,898,265 people have applied to register, including 1,641,456 young voters under 35. Talk about people power! Let's keep the energy going and ensure every newly registered voter heads to the polls this Thursday. Whatever you care about - your voice matters. Be part of the change, Give an X and vote! 💪 🗳 Key Election Day reminders: ▶ Polling stations are open from 7am to 10pm on July 4th ▶ You must bring an approved form of photo ID to vote in person ▶ If you applied for a postal vote, make sure to return it by 10pm on election day ▶ You can only vote for candidates standing in your local constituency #UKElection2024 #GiveAnX #YourVoteMatters