We're thrilled to be working with such an iconic brand. Olivia O'Neill, Head of Digital Marketing Delivery at M&S said: "This collaboration marks an exciting milestone for M&S as we navigate the ever-changing landscape of organic search. The capability to conduct testing will play a crucial role in assessing the impact of our efforts in supporting this channel, all while enhancing the overall site experience for our customers."
SearchPilot
Technology, Information and Internet
SEO A/B testing platform and meta-CMS enabling rapid SEO changes for large websites. Measurable, provable SEO results.
About us
SearchPilot is an SEO A/B testing platform and meta-CMS that enables rapid SEO changes for large websites. The platform’s experimentation and data analysis capabilities afford businesses the ability to approach SEO with a scientific lens, further strengthening business cases to prioritize SEO changes. As a meta-CMS, SearchPilot allows teams to make ad hoc website changes without taking away from developer resources. SearchPilot is backed by 15 years of cutting-edge SEO agency experience, having spun out from Distilled. With headquarters in London and offices in New York City and Seattle, we’re equipped to support clients in various time zones. Our clients belong to a range of industries, including eCommerce and travel.
- Website
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https://www.searchpilot.com
External link for SearchPilot
- Industry
- Technology, Information and Internet
- Company size
- 11-50 employees
- Headquarters
- London
- Type
- Privately Held
- Specialties
- Search Engine Optimization, Split Testing, CMS, Conversion Rate Optimization, Forecasting, Analytics, SEO, CRO, A/B Testing, and Digital Marketing
Locations
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Primary
Get directions
51 Eastcheap
London, EC3M 1JP, GB
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Get directions
90 Broad Street
New York, NY 10004, US
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Get directions
1525 4th Ave
Seattle, Washington 98101, US
Employees at SearchPilot
Updates
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ICYMI - So, how can SEOs better understand and speak the language of business? Catch last week's live stream to find out more ⤵ Tune in this FRIDAY for the next live stream installment over at Will Critchlow's LinkedIn or on our YouTube channel: https://lnkd.in/e3NsQwA9 📺 https://lnkd.in/efPZd4gx
🤑 Revenue vs. profit. 🤑 Incrementality. 🤑 Cost of sales. 🤑 Marginal cost. We are held back if we don't speak the language of business. Join me for a whistlestop tour through common misconceptions SEOs have about money. If I've got time, I'll get into an update on my evolving thoughts on testing ideas from the Google algorithm docs leak. Join me at 4.15pm UK time (11.15am ET / 8.15am PT).
Misconceptions SEOs have about money
www.linkedin.com
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After this week's #SPQuiz most followers said they don’t test their schema markup changes. Take a look at our deep dive into schema markup and how testing can inform your decision making! https://hubs.la/Q02DB23H0
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We’re wrapping up soon at #eTailLondon and Matt, our Head of Biz Dev, shares some insights from his conversations with folks from really big eCommerce brands wanting to grow their biggest channel - organic - with SEO A/B Testing. Check out the video below.
Wrapping up at #eTailLondon - excited to see such keen interest in SEO testing from senior leadership at some of the world’s biggest eCommerce sites
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If you missed Will Critchlow’s session yesterday at #etail London and/or curious what digital leaders can learn from the NBA, then stop by our booth and have a chat. Or download this one-pager: https://lnkd.in/ejcFD8jR
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For this weeks #SPQuiz, we are taking a deeper look at Schema Markup, how it impacts SEO and ways that we can test the impact of our schema changes.
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Access this content and more in the LinkedIn app
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In case you missed the talk, here are Will’s slides. We’re also happy to talk with you in-person. 👋
Hi #eTailLondon! I promised a link to my slides so you didn't all have to take photos, and could get the links and references, so here it is: https://lnkd.in/d4rKam65 DMs open if you have any questions.
[PUBLIC] eTail London 2024 - Turning SEO into the Channel You Always Wished It Could Be - Will Critchlow
docs.google.com
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Up next: Our CEO, Will Critchlow, will be sharing how you can turn SEO into a performing, transparent, and growth-oriented channel at #eTailLondon. He’ll be at our stand if you have more questions and want to know how you can turn your most overlooked channel into a valuable catalyst for business growth. https://lnkd.in/eNdcQ3rZ
Will Critchlow
etaileurope.wbresearch.com
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Here’s a one-pager that tells you a bit about what we do. https://lnkd.in/ejcFD8jR Or you could stop by our exhibition booth at #eTailLondon and have a chat with our team here. We’d love to share insights and success stories!
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Come and say Hi! #eTailLondon. It’s our first rodeo and we would love to share more about how we can help you drive more growth from your biggest and least understood channel. 👋
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