Search Laboratory

Search Laboratory

Advertising Services

About us

Driven by evidence and led by transparency, we search for the truth in data. Search Laboratory is a team of digital marketers and data scientists dedicated to growth generation. Combining data science with intricate digital strategies, we identify the questions that bring data to life, allowing our clients to make decisions that drive profitable growth. Search Laboratory is one of only a handful of Google Marketing Platform Sales Partners trusted to offer expert implementation, training and ongoing support for the platform's advanced suite of tools. We are proud to be part of Havas Media Network. The group’s expertise in large-scale media experiences enhances our own performance marketing and data science specialisms to create an offering that spans the whole customer journey for our clients.

Website
https://www.searchlaboratory.com
Industry
Advertising Services
Company size
51-200 employees
Headquarters
Leeds / London / Austin / New York
Type
Privately Held
Founded
2005
Specialties
SEO, PPC, Content Marketing, Programmatic, Online PR, Conversion Rate Optimisation, Social Media, Analytics and Data Science, International Digital Marketing, Digital Marketing, Paid Advertising, Digital Strategy, Strategic Digital Partners, Digital PR, International Strategy, Google Marketing Platform, Google Analytics 4, Integrated Growth Strategy, Social Media Management, International PPC, and International SEO

Locations

Employees at Search Laboratory

Updates

  • View organization page for Search Laboratory, graphic

    11,726 followers

    Tired of ads that seem to miss the mark and drain your budget? In a world where online creative ads account for almost 89% of all sales contributions - creativity is still king. Our team discovered that: - Short-form video is here to stay. So get used to it. - Marketers must continually update and refresh their ads - It's not a one-size-fits-all approach for different ad platforms We take a data-driven approach to creative ad testing. A recent example of data-driven testing that led to exciting findings was the Paid Social videos we created for our client Bonhams. Despite the general “best practice” for Meta videos being to keep videos as short as possible, our team found through creative testing that longer videos resonated more with Bonhams’ target audience. The tests found that 91% of people who viewed the 30-second video watched to the end, whereas for people who viewed the 10-second video, just 32% watched until the end. Want to up your advertising game? Click the link to learn more. 🔽 https://ow.ly/yURG50SRVL7 #CreativeAds #Advertising #Videography #Programmatic #PaidAds

  • View organization page for Search Laboratory, graphic

    11,726 followers

    Join us at Search Laboratory as we charge into the future of digital marketing with the power of AI.💡 Our Executive Vice President, Laci Wiggins, shares that digital marketers should lean into AI, and fully embrace its potential, as it's all around us. 🔍✨ Don't get left behind- adapt, evolve, and conquer the digital landscape. https://ow.ly/Wl7O50T3QuM #AIInnovation #AIRevolution #DigitalMarketing #AIinMarketing #AI

  • View organization page for Search Laboratory, graphic

    11,726 followers

    We are sharing our apprenticeship levy with local businesses.🎓 If you are an SME without access to apprenticeship levy funding, we have free places to offer on our Level 3 Team Leader and Supervisor Management Programme. Aspire Development (UK) Ltd will run the course starting in September. This is a great opportunity to collaborate with others and learn from other sectors. 👩🏫 The course is designed for aspiring or existing managers who want training 🏃♀️ We're extending the course to businesses without access to training 🏆 It is an officially accredited apprenticeship training course in the UK 💸 We will fully fund your spaces on this 14-month course To learn more, contact our People and Talent Advisor, Matt Berry-Hewitt, on LinkedIn or call 0113 518 8251 Please share this with anyone who would be interested. #LeadershipApprenticeships #AspireDevelopment #Leeds #Training

  • View organization page for Search Laboratory, graphic

    11,726 followers

    Are backlinks really losing their pulling power? 💪 As Google's 2024 Core Updates shift the focus towards high-quality, original content, many in the SEO community are questioning the role of backlinks. Google Analyst Gary Illyes' recent statement—""We need very few links to rank pages""—has added fuel to this debate. However, at Search Laboratory, we believe links still matter. Here's why: 🌱 Holistic SEO strategies continue to drive organic performance 🔎 Backlinks are the key to increasing brand trust and search rankings ✍🏻 Quality content, site structure, and speed are just as crucial as link equity Google's updates may signal change, but adapting and diversifying your SEO strategy will ensure your brand stays ahead. Read more in our blog. ⬇️ https://ow.ly/gSRG50T0Xmv #SEO #DigitalPR #GoogleUpdates #Backlinks #ContentStrategy

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  • View organization page for Search Laboratory, graphic

    11,726 followers

    Want to supercharge your marketing performance? This video will help you close the loop on your automation journey and unlock the full potential of your data with Google Analytics 4. In this instalment of our GA4 Summit Series, our Head of Digital Strategy, Jimmy McCann, walks you through how to: 🔍 Activate value and audiences in GA4 💰 Refine value-based bidding strategies 🎯 Leverage data to enhance audience targeting 🤝 Seamlessly integrate audiences into Google Ads, DV360, and SA360 GA4 isn't just a tool—it's the bridge that connects your data with meaningful, future-proof marketing outcomes. Whether you're refining your audience segments or optimising your bidding, this video will guide you through the essential steps to maximise the impact of your first-party data. Watch the video now and take your marketing campaigns to the next level. 🚀 https://ow.ly/WXRZ50T0WSc #GA4 #DataActivation #DigitalStrategy #DigitalMarketing #DataDrivenMarketing

  • View organization page for Search Laboratory, graphic

    11,726 followers

    ⏰ It's time to go back to the drawing board and rethink how we should future-proof our data strategies. ✍🏻 In The Drum, Search Laboratory's CEO, Chris Attewell, discussed why we still need to prepare for a cookieless future. "Marketers can't control data privacy regulations or how much data users are willing to share. But they can use Google Analytics 4 (GA4) to collect, model, and activate first-party and available third-party data, which, when combined, forms a future-proof solution – no matter what comes of cookies." Developed with user privacy in mind, GA4 is enhanced by AI-driven data modelling to help provide a complete view of user behaviour across platforms. It's not just about tracking—it's about making data-driven decisions that can truly quantify value against specific audience segments. Is your data strategy future-proof? Read more in The Drum. ⬇️ https://ow.ly/3AkM50T0VVI #DigitalMarketing #GA4 #DataStrategy #FirstPartyData #AI

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  • View organization page for Search Laboratory, graphic

    11,726 followers

    ⛱️ In this podcast, we spoke with Sarah Fowler, Marketing Director at Riviera Travel, and Lennert De Jong, President at Planet and former CCO at citizenM hotels. This episode explores the shifts in customer behaviour within travel and hospitality, how to scale activity to meet increased demand, and how to drive your business to digital maturity. 🚀 🔊 Listen to the full podcast here https://ow.ly/OU4n50SRWFq #travel #travelpodcast #travelmarketing #digitalstrategy #digitalmaturity

  • View organization page for Search Laboratory, graphic

    11,726 followers

    Sales periods in France only occur twice a year, and using incorrect wording at any other time can result in big fines. 😱 Our in-house team of mother-tongue linguists can show you all the do's and don'ts for navigating new markets. Our Senior International Digital Campaign Manager, Audrey MAFFRE, provides French cultural insights for clients who want to optimise their websites and engage new customers in French markets. Our first top tip is to: Research and understand the sales cycle In France, the sales period is limited to two specific times of the year; winter sales in January (les soldes d'hiver) and summer sales in late June/early July (les soldes d'été). During these two sales periods, you must use specific wording for your sales items, which is highly regulated by the French government and cannot be used at any other time of the year. Watch the video to find out more. Download our free International sales calendar to see the other key global dates throughout the year. 🔽 https://ow.ly/myFv50SWaKF #InternationalMarketing #digitalamarketing #ecommerce #soldes

  • View organization page for Search Laboratory, graphic

    11,726 followers

    SEO is not an exact science. 🧪 However, testing different kinds of content, conversions, and landing pages is a key component to improving your SEO results. 🤷♀️ What is A/B Testing? A/B testing compares two versions of a webpage to see which one performs better. This method helps businesses refine their digital assets to achieve higher engagement, conversions, and overall better results. 🔎 SEO vs. CRO A/B testing - CRO A/B testing - Focuses on user experience to boost conversions - SEO A/B testing - Groups pages into control or variants to improve SERPs 🛠️ Steps to run an SEO A/B test 1. Identify the target group of pages 2. Select and forecast changes 3. Group into control and variant 4. Implement changes 5. Monitor and compare results 💪 Challenges to consider - Low traffic can delay results - High traffic might cause performance dips - Reliance on web developers for technical changes Why should you perform A/B tests? SEO A/B testing removes some guesswork, providing data-driven insights to make effective changes that enhance performance and drive results. Dive deeper into our comprehensive guide and start optimising your SEO. Read our expert guide now. ⬇️ https://ow.ly/65hQ50SWal5 #ABTesting #DigitalMarketing #CRO #SEO #MarketingStrategy

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  • View organization page for Search Laboratory, graphic

    11,726 followers

    ✈️ Curious about how travellers' habits are changing post-pandemic? In the latest piece from The Drum, Emily Green, Account Director at Search Laboratory, talks about the future of air travel and how post-pandemic trends are still shaping the industry. Discover the key topics transforming air travel today, including: ✈️ Tailored and stress-free travel experiences are now a top priority 🛒 Increased demand and rising ticket prices have created savvier shoppers 📣 Reactive data-driven marketing is more critical than ever for resonating with modern travellers Find out how companies should adapt to meet these new expectations. 🌍 Read the full article in The Drum ⬇️ https://ow.ly/8hj950SW9Pf #TheDrum #TravelTrends #DigitalPR #Tourism #MarketingInnovation

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