Search Laboratory

Hot off the heels of our Future Trends of Organic Search event in London, we're bringing the "Future Trends of SEO" to the Everyman Cinema in Manchester on 15th October. 📣 Join us as we explore the ever-evolving world of search and unpack how we can stay ahead of the curve as marketers. We'll cover how to align your organic and paid strategies and leverage generative AI to maximise the value of your content. You will learn: 📈 How to elevate your SEO strategy in 2024 and beyond 🕵🏻♂️ The blueprint to search maturity and collaboration 🤖 Techniques for leveraging generative AI to drive business growth Save the date - don't miss out: 🕕 9:00 am - 12:30 pm BST 📅 Tuesday 15th October 2024 📍 Everyman Cinema, Manchester Thanks to the expert insights from our speakers during the last event: Alex Walker - Managing Director at Havas Market UK Amy Banks - Director of SEO at Havas Media Network James Bentham - Head of SEO at Search Laboratory Also, a huge shoutout to our guest panel from our friends at Booking.com, Haier, and TrustedHousesitters. Watch the video for a glimpse of what to expect on the day.👀 Sign up now. 🔽 https://ow.ly/N2zR50TAicO #SEO #DigitalMarketing #FutureTrends #OrganicSearch #FutureTrendsOfSEO

🤩 What's the secret to spotting true talent in an interview? 🌟 Our own Head of People, Renae Shaw, recently talked to The Drum about her top tips on how to get to the heart of a candidate during an interview.💡 Interviewer - "What three words would your last boss use to describe you?" Renae's response: “The question is useful in itself – but here’s the kicker: follow up immediately with ‘And what three words would your best friend use to describe you?’ I typically ask this towards the middle or end of the interview, once candidates are feeling a little more relaxed. It can be a great question to further break the ice, and it can elicit some really interesting information. "The second question catches people off guard, provoking a less polished but very human answer that helps you learn more about the candidate on a personal level. Sometimes the answers are polar opposites of one another, which can lead into interesting explorations.” Check out the full piece in The Drum to learn more about our approach to fostering a people-first culture at Search Laboratory. ⬇️ https://ow.ly/YNhB50TEmBq #Leadership #Interviews #PeopleFirst #CompanyCulture #TheDrum

🤖 Artificial intelligence has truly entered the mainstream. As creatives, we can see no other way but to embrace AI with an open mind. We spoke with Creative Studio Director Mark Wiggins, who laid out the steps we're taking to integrate AI tools into our processes and monitor new emerging technologies. We discuss how AI has been incorporated into all areas of creativity, including: 📝 Written content 🎨 Digital design 🎬 Video production And much more... In the fast-evolving digital marketing landscape, AI integration has become inevitable. Don't get left behind. Want to find out more? Read our blog now.👇 https://ow.ly/Ujxz50TyEv3 #AI #aiadvertising #AIinnovation #CreativeInnovation #ChatGPT

⚡ Want to improve online experiences for your customers? This on-demand webinar with Optimizely explores how to spark business growth by leveraging optimisation and experimentation. Discover how CRO and experimentation can transform your clients into brand advocates while enhancing your customers' online experience. Teaming up with Optimizely, we'll equip you with strategies to propel your online growth. In this webinar, we cover: 💸 - How experimentation drives value for your business ⚡ - Harnessing the power of Optimizely for your experimentation efforts 🚚 - Delivering digital innovation that translates into growth for our clients 🏆 - Optimisation best practices for achieving a seamless digital experience As the Optimizely Experimentation Partner of the Year 2023, we'll demonstrate how CRO can create aspirational online experiences. Watch our webinar now.👇 https://ow.ly/cfns50TyEap #DigitalOptimisation #Optimizely #Webinar #DigitalMarketing #CRO

I’m at #Opticon today taking in all the great insights from Optimizely, their clients and partners. The amazing Barbican Center is a stunning setting for all of this! As 2023 winners of Experimentation Partner of the year at Opticon, at Search Laboratory we are excited to see what Optimizely will do next and how we can help our clients create better, more optimised and personalised experiences! If you see me come say hi and let’s talk expeirmentation!

AI is making a huge impact on SEO right now.💥 Plus, the journey users take searching online is changing. 🔎 For digital marketers, the balance of power between man and machine is becoming more complex. But as our Head of SEO, James Bentham, explains, AI should not be feared. AI should be embraced for its transformative potential and the benefits it provides marketers in their pursuit of ranking high in SERPs. Read more here 🔽 https://ow.ly/8th450TyAZw #SEO #artificialintelligence #digitalmarketingtips

🍁 The autumn season is here, and so are some fantastic events you won’t want to miss! 🍂 Whether you're looking to connect with industry experts, gain new insights, or simply enjoy some networking opportunities, we’ve got something for everyone 👇 1️⃣ PubAcademy Manchester: The Evolution of the Digital Advertising Supply Chain by PubMatic - https://loom.ly/PoNaARc... 2️⃣ Tungsten PROMO24: The Future of Production in Motion Event by Tungsten Studios - https://loom.ly/1HBF7ho 3️⃣ AltitudeX 2024 by Peak - https://loom.ly/3qGDxOI 4️⃣ Paprika Breakfast Seminar by Paprika - https://loom.ly/r7IUBD8 5️⃣ Future Trends of SEO by Search Laboratory - https://loom.ly/lyFg2oo 6️⃣ Prolific North Live 2024 by Prolific North - https://loom.ly/D40xWqg 7️⃣ In Conversation with Gillian Drakeford MBE by GM Business Growth Hub - https://loom.ly/H_fQCz4 8️⃣ Tech Companies to Watch by Prolific North - https://loom.ly/32-2Trc 9️⃣ AmafestUK – Amazon Sellers Conference by AmafestUK - https://loom.ly/DBO3PQU... 🔟 Prolific North Marketing Awards by Prolific North - https://loom.ly/mpkyOf4 1️⃣1️⃣ Growth to Gold: scaling & selling your agency by Prolific North - https://loom.ly/5ExLvaY 1️⃣2️⃣ Avidly Activates UK 2024 by Avidly Activates - https://loom.ly/6IutCeE 1️⃣3️⃣ This Is Manchester Awards™ Live by This is MCR - https://loom.ly/9GWt1_c #events #networking #awards #industrytrends #insights

Deciding when to take your business global can be a nerve-wracking decision. So, when is the right time to expand into new international markets, and what should be your first step? Our Head of International, Nicola Winters, shares her thoughts on entering new global markets and the factors businesses should consider before expanding internationally. If you want to learn more, our blog explores how and why expanding into global markets is critical to business growth. Read more here. ⬇️ https://ow.ly/Y8tZ50Tw1GU #InternationalMarkets #GlobalMarkets #EnteringNewMarkets #GlobalExpansion

Was great to get a view into the evolving media world at Adwanted Events The Future of Media event in Manchester yesterday. Some of my key takeaways: ✨ Getting under the skin of your customer is essential—Sam Walker, from N Brown Group, emphasised the importance of understanding the life stages of your customer personas, using diverse data sources and touchpoints to discover what drives them 🔍 Investment in first-party data and GA4 is critical to unlocking deeper audience insights and future-proofing strategies —something that strongly aligns with our focus at Search Laboratory 🌍 schuh's Stephanie Legg reminded us that a strong sense of purpose and inclusivity are vital in reaching and resonating with audiences  💡 Creativity and data work hand in hand, as Ali Jones from Matalan pointed out. Teams and agencies need to collaborate seamlessly to build success 👂 As Lucy Barnes at Havas Media Network mentioned, active listening—whether it's to teams, clients, or competitors—ensures high-functioning relationships and long-term success 🚀 and innovation should always be in the plan—start small, scale, and focus on outcomes over the tech. Huge thanks for the insights and to all involved in the day! #FOMM #FutureOfMedia #Innovation #Creativity #DataDriven David Slater

Search Laboratory vs. The Climbing Lab Ltd Our team hit the walls for a little climbing challenge this week as we bravely set out to re-enact the best bits of "127 Hours". Just kidding! - No one lost an arm or any appendages, and we all had a great time! 🙌 A big shoutout to Emma for organising the social and everyone who joined. Looking forward to our next team adventure! 🧗🏻♂️ #weareSL #TeamBuilding #RockClimbing #WorkHardPlayHard