SBD Automotive

How will OEM strategies and choices impact the pace of SDV adoption and 10-year volume? 📈 OEMs including General Motors, Stellantis & Toyota Motor Corporation are in a position to satisfy a spectrum of requirements for both their volume and premium vehicles, while implementing rapidly developing new software capabilities into all new vehicles. The market for these new features is ultimately reliant on the correlation between the vehicle’s E/E architecture and the platforms adopted from its ecosystem. As such, it is important that any OEM, brand, or start-up looking to develop an #SDV has strong strategies for each of these areas that can, together, evolve dynamically. SBD Automotive’s Software-Defined Vehicle Forecast provides a grounded assessment of the growth enabling SDV technologies in different regions and segments. The ten-year forecast works to understand how major OEM groups will deploy future E/E architecture elements, in addition to assessing how these elements are expected to evolve. Flip through the examples slides provided below featuring the OEMs tagged above and reach out to us directly to learn more about this report and our other Software-Defined Vehicle work! #sdv #softwaredefinedvehicle #forecast https://lnkd.in/ggTsEbKR

✅ Vehicle Testing Complete - Xiaomi SU7 🛑In-Car HMI UX Evaluation & Benchmarking Report - Available Now🛑 The user experience of the #SU7 revolves around the #Xiaomi EV Smart Cabin – the tech giant’s proprietary infotainment system that combines a 16.1-inch 3K central console, a 56-inch HUD, a 7.1-inch rotating dashboard, and two seat-back extension mounts for tablet devices. Powering these displays, and the system more broadly, is Snapdragon 8295, an in-vehicle chip that leverages AI computing power to process up to 30 trillion operations per second. In this article we detail how the all-new Xiaomi SU7 offers a uniquely software-centric, smartphone-focused, range of HMI features – some of which excel beyond similar offerings in the China market. Within their testing and analysis of the EV, our experts commended the Xiaomi EV Smart Cabin’s deep integration with the Xiaomi ecosystem, and its native AI capabilities, while also pointing out how opening this integration up to third-party smartphones could further broaden its appeal, and how utilizing OTA could solve the teething problems of Xiaomi’s missing hygiene features. Click below to view the full article and learn more about the the new Xiaomi SU7 and how it stacks up against existing high-end vehicles! #hmi #ux #SU7 #benchmarking

📱 The automotive industry is experiencing a shift that is starting to see vehicles defined more by the software they utilize and integrate than the hardware components they are built on. As such, the significance of in-vehicle apps for both the industry and the overall user experience is increasing rapidly. These apps, developed by OEMs and third-party developers alike, often work to offer consumers the functionality and convenience experienced in consumer electronics. To make sense of the automotive app market for OEMs and developers, we created the Automotive App Guide. This guide works to understand the automotive app landscape by providing insight into the latest trends and activities from key players in different regions. It then takes a deep dive into the in-vehicle app ecosystem, profiling and comparing the latest offerings from a broad selection of legacy OEMs and new players. Flip through the sample below to see specific use cases from BMW Group, Mercedes-Benz AG, Hyundai Motor Company (현대자동차) & Volkswagen on their current selection of in-vehicle apps. Visit our website to learn more about this new report as well as check out our entire catalog of reports, insights & consulting services! https://lnkd.in/gqgAYWTC #app #automotiveapp #guide #automotiveresearch

In case you missed it, be sure to download your copy of our complimentary 2024 Q2 Summary Wrap-Up Report today! https://lnkd.in/gf2KWiKN Our Quarterly Wrap-ups take a look at the top trends over the past three months, charting the major movers based on their recent impact, taking a deep-dive into one major topic, and providing a complete list of every major announcement. Don't wait, download your copy today! #Q2 #quarterlytrends #trends #4S

Who are the top automakers in terms of their readiness to deploy autonomous driving solutions? 📊 Today, the eco-system is evolving rapidly as a number of OEMs announce new initiatives while investing in, or acquiring, suppliers of autonomous technologies and systems. Similarly emerging from the eco-system are a growing number of industry partnerships and new start-ups dedicated to the development of these systems – from specialized system-on-a-chip units to full sensor suites. Our new Autonomous Strategies & Eco-system Report details the autonomous strategies of major OEMs and outlines their latest trends. The key partnerships made by these OEMs are similarly profiled, and the ways in which the eco-system is evolving are identified. Its scope extends further to highlight the technologies used to enable vehicle autonomy while understanding the regulations surrounding autonomous vehicles and services in different regions. Check out the autonomous deployment rankings included in our full report below, in this edition Mercedes-Benz AG & BMW Group take the top spots. Let us know your thoughts below, and be sure to contact us directly to learn more about these rankings, the methodology used, and speak with one of our autonomous experts today!

🛑 Just Released - Software-Defined Vehicle: E/E Architecture Guide🛑 As more new vehicles integrate a growing number of hardware and software technologies, E/E architectures are set to play an important role across the vehicle lifecycle. The significance of E/E architectures in SDVs, as well as today’s vehicles, makes it crucial for OEMs to carefully plan and map out a holistic approach to them. Doing so will allow automakers to create cost-effective vehicles that are safer, more secure, and provide enhanced system usability. Our new SDV: E/E Architecture Guide includes everything automotive planners and engineers need to understand around the state of the art of E/E architectures, and the journey to enable a software defined vehicle. It provides insight into the decisions that enable year-on-year delivery with optimal utility and costs while highlighting relevant trends and profiling key technologies. An accompanying Excel version offers the latest data to encourage strong decision-making, with thousands of data points presented with every release. View the sample below, taken from the full 120 page report, featuring OEMs including Rivian, Tesla, NIO & XPENG! Then be sure to follow the link to learn more about our industry leading SDV: E/E Architecture Guide and speak with one of our experts today! https://lnkd.in/gTwAvgyX #sdv #softwaredefinedvehicle #oems

We're excited to be a part of and support CAR's 59th annual #MBS conference this year! Join us at the event as we: - Engage in powerful dialogues that spark innovation. - Embrace the future with confidence and clarity. - Embark on a path to success in a transformed industry. Each day at #MBS24 features keynote speakers, insightful panels, networking opportunities, roundtables, and more. Join us in Traverse City this August 5th - 8th! To learn more and register, visit their site below! https://lnkd.in/eaQEfWH #CARMBS #CAREvents #MBS24 #CAR #automotive

Check out our latest HMI UX Evaluation Report today on the new Xiaomi SU7! https://lnkd.in/g2XvSrce

🛑Now updated for Q2 - EV Legislation and Incentives Guide🛑 Regardless of any OEM's experience or expertise, all players looking to sell their EVs on a global scale will have to navigate the legal landscape for them. They will likewise need to understand how it varies in different regions around the world today, how it is expected to evolve in the future, and the incentives offered by each region to encourage EV adoption. Our EV Legislation & Incentives Guide provides in-depth analysis of how and where legislation is impacting electrification. It aims to help OEMs and lawmakers understand the legal landscape and incentives offered for EVs today, and what legislation is being worked towards by governments in different regions. This guide is released quarterly to provide the latest updates and offers an accompanying Excel version featuring deep, data-driven, analysis. Flip through the sample from the full 90 page report below, and visit our website to learn more and secure your copy of the full report today! https://lnkd.in/grZm45bz #ev #legislation #incentives #evregulations

🛑 Where does your OEM rank on our new OTA Capability Rankings? 🛑 As OEMs pursue the Software-Defined Vehicle, OTA will play an increasingly significant role in the vehicle as it becomes more common and gradually matures. At the same time, as more OTA strategies, features, and technologies are rolled out, the landscape for it will evolve at an exponential rate – becoming deeper and more complex. As such, any OEM looking to develop or scale their own strategy must have a deep understanding of today’s OTA ecosystem, as well as an acute awareness of its key trends and technologies. Our OTA and Software Updates Guide deeply analyzes the OTA landscape to highlight the types of updates being delivered today, and the latest OEM activity around them. In the Insight below, we take a deep dive into our OEM OTA Capability Rankings, a key component of our OTA and Software Updates Guide, that assesses which OEMs are the most active in the OTA space and offer the best OTA capabilities. Each version of the report (USA, Europe & China) presents a unique ranking list that identifies which OEMs are leading the space in the region it covers, and which ones are falling behind. Click below to view the full insight and see where your OEM stacks up against others in both the US and Europe! Be sure to reach out to us directly to learn more about these rankings and our OTA and Software Updates Guide! #OTA #SDV #rankings #OEMs