SBD Automotive

SBD Automotive

Motor Vehicle Manufacturing

We inspire automotive innovation through independent research, evaluation and strategic consulting services.

About us

Rapidly advancing technologies and a maze of new risks are creating unprecedented challenges for vehicle manufacturers and their partners. Our independent market research, insight, and consultancy are helping to create smarter, more secure, better connected, and increasingly autonomous cars. Having built a reputation for robust data and expert advice, as well as an ability to attract and retain the industry’s most talented specialists, this year SBD Automotive earned a place on the Sunday Times SME Export Track’s 100 Fastest Growing Companies, and received the Queen’s Award for Enterprise - a much-coveted award for outstanding achievement by UK companies.

Website
https://www.sbdautomotive.com/
Industry
Motor Vehicle Manufacturing
Company size
51-200 employees
Headquarters
Milton Keynes
Type
Privately Held
Founded
1997
Specialties
Automotive Research & Consultancy, Connected Car Telematics, Autonomous Vehicles & ADAS, Analytical Reports, System Usability Testing, End User Surveys, Industry & Market Forecasts, Technical & Market Trends, Competitor Benchmarking, Cybersecurity, and Anti-theft

Locations

Employees at SBD Automotive

Updates

  • View organization page for SBD Automotive, graphic

    7,652 followers

    🛑Now updated for Q2 - EV Legislation and Incentives Guide🛑 Regardless of any OEM's experience or expertise, all players looking to sell their EVs on a global scale will have to navigate the legal landscape for them. They will likewise need to understand how it varies in different regions around the world today, how it is expected to evolve in the future, and the incentives offered by each region to encourage EV adoption. Our EV Legislation & Incentives Guide provides in-depth analysis of how and where legislation is impacting electrification. It aims to help OEMs and lawmakers understand the legal landscape and incentives offered for EVs today, and what legislation is being worked towards by governments in different regions. This guide is released quarterly to provide the latest updates and offers an accompanying Excel version featuring deep, data-driven, analysis. Flip through the sample from the full 90 page report below, and visit our website to learn more and secure your copy of the full report today! https://lnkd.in/grZm45bz #ev #legislation #incentives #evregulations

  • View organization page for SBD Automotive, graphic

    7,652 followers

    🛑 Where does your OEM rank on our new OTA Capability Rankings? 🛑 As OEMs pursue the Software-Defined Vehicle, OTA will play an increasingly significant role in the vehicle as it becomes more common and gradually matures. At the same time, as more OTA strategies, features, and technologies are rolled out, the landscape for it will evolve at an exponential rate – becoming deeper and more complex. As such, any OEM looking to develop or scale their own strategy must have a deep understanding of today’s OTA ecosystem, as well as an acute awareness of its key trends and technologies. Our OTA and Software Updates Guide deeply analyzes the OTA landscape to highlight the types of updates being delivered today, and the latest OEM activity around them. In the Insight below, we take a deep dive into our OEM OTA Capability Rankings, a key component of our OTA and Software Updates Guide, that assesses which OEMs are the most active in the OTA space and offer the best OTA capabilities. Each version of the report (USA, Europe & China) presents a unique ranking list that identifies which OEMs are leading the space in the region it covers, and which ones are falling behind. Click below to view the full insight and see where your OEM stacks up against others in both the US and Europe! Be sure to reach out to us directly to learn more about these rankings and our OTA and Software Updates Guide! #OTA #SDV #rankings #OEMs

    Where does your OEM rank on our new OTA Capability Rankings?

    Where does your OEM rank on our new OTA Capability Rankings?

    sbdautomotive.com

  • View organization page for SBD Automotive, graphic

    7,652 followers

    🚨 Just released: Q2 Connected Car Legislation Guide 🚨 The connected car eco-system is evolving at a rapid pace. Today, legacy OEMs and suppliers are investigating how to enhance their offering to satisfy ever-changing consumer demands. At the same time, new players - including start-ups and consumer technology firms - are emerging who intend to explore opportunities to embed connectivity across the development, production, and user experience of their vehicles. As new connected vehicles, systems, features, and applications have launched over time - governments and governing bodies have historically responded with a variety of legal and regulatory activity. In the present day, where dozens of OEMs are releasing and updating new connected systems at an increasingly frequent rate, its legal landscape is becoming increasingly complex. The Connected Car Legislation Guide works to define this landscape clearly across multiple regions and countries around the world. In addition to identifying the active and developing legislation impacting connected services, it understands how legislation can vary from region to region. For developing legislation, it assesses how likely it is to be implemented and highlights its potential impacts. The guide is divided into three sections that each cover a different aspect of connected car legislation and is released quarterly to account for any new activity within the space. Flip through the sample provided below and be sure to contact us directly or leave a comment to learn more, or to speak with one of our legislation experts! #legislation #connectedcar #privacy

  • View organization page for SBD Automotive, graphic

    7,652 followers

    The Automobile Electronics Congress kicks-off today in Ludwigsburg! We have a team of experts on the ground exploring the show and taking in all the new announcements & reveals! If you're attending the show be sure to connect with Andrea Sroczynski, the Managing Director of SBD Automotive Germany to meet in-person, and make sure to follow-up with us after to discuss the event in more detail! #AEK24 #SDV #Softwaredefinedvehicle

    View profile for Andrea Sroczynski, graphic

    Managing Director/Geschäftsführerin-SBD Automotive Germany GmbH. Bringing clarity and direction to automotive technology

    How time flies - again at the Automobile Electronics Congress #AEK24 in Ludwigsburg. I'm looking forward to interesting discussions and information about SDV (Software defined Vehicle) - From Hype to realisation. - the buzzword times are over - now everyone is interested in implementation. To my contacts who are also here: I hope for a f2f exchange - to everyone else - we can happily exchange ideas about the topic afterwards

    • No alternative text description for this image
  • SBD Automotive reposted this

    View profile for Alex Oyler, graphic

    Director - North America

    I'm thrilled to share the formal announcement of VehiclePlannerPlus "2.0" (aka #VPP), our ground-truth data tool for tracking vehicle feature penetration rates, pricing, and packaging in the United States. This major update includes the addition of a new feature that can calculate penetration rates by feature and package, an incredibly useful set of data for OEM product planners as well as suppliers. In addition, major performance and data quality enhancements have been implemented, improving query response time to near-instantaneous while ensuring the highest standard of accuracy in the source data used to calculate the penetration rate and pricing information. More information on VPP 2.0, developed in partnership with DataOne Software, can be found here: https://lnkd.in/gcWFJhk3 SBD Automotive Joe Creese Garren Carr Nori Tauhidi

    • No alternative text description for this image
  • View organization page for SBD Automotive, graphic

    7,652 followers

    🚨 Get up-to-speed on the latest automotive industry trends and topics in 10-minutes or less with our complimentary SBD Explores Series! 🚨 As new trends, technologies, and talking points continue to engage the industry, tracking and recognizing their impacts can seem daunting. Cutting through this noise with up-to-date insights into the latest trends is SBD Explores – our series of insight reports. Designed to identify how and where new trends will impact the industry all while profiling the OEMs at the forefront of each trend. This analysis is accompanied by key takeaways and deep insights from our industry experts, who also recommend the best practices for reacting to each of these trends. So far this year, SBD Explores has covered a range of contemporary, high impact, topics, such as the standardization of NACS, data privacy, OTA updates, and much more. Click below to view our full catalog of SBD Explores Editions for you to view/download and contact us directly to learn more and speak with one of our experts! https://lnkd.in/gAJb6YZ7

    SBD Explores

    SBD Explores

    sbdautomotive.com

  • View organization page for SBD Automotive, graphic

    7,652 followers

    🔐 Our Cyber Intelligence Guide is designed to raise awareness on the diverse threats and vulnerabilities that affect vehicles and connected & autonomous vehicle systems. Our team of security experts designed this report to promote a positive security culture within OEMs, suppliers and other key players, with insights into the recommended defense and mitigation countermeasures, and to highlight the importance of incident response analysis within the industry. The Cyber Intelligence Guide functions as a key foundation in a robust UNECE R155 compliance strategy that requires OEMs to continually assess their vehicles against the latest threats and vulnerabilities. This report is not only aimed at system developers, but it also gives executives a broader understanding and insight of risk management and how this should be applied within their organization and throughout their supply chain. Check out the sample provided below featuring Tesla, Ford Motor Company & Toyota Motor Corporation. The pages provided give a first-hand insight into just a small portion of the overall vehicle and system vulnerabilities highlighted throughout the full 250 page report. Reach out to us today to learn more about this report and be sure to visit our website to view our full catalog of off-the-shelf research! https://lnkd.in/gmRSd4b8 #security #vehiclesecurity #compliance #safety

  • View organization page for SBD Automotive, graphic

    7,652 followers

    🚨 Tomorrow's the day! 🚨 AutoTech: Detroit 2024 officially kicks off and our team is excited to be back! If you're planning on attending, and haven't already, be sure to sign up for our exclusive Show Floor Tours we'll be hosting on both days of the event! These curated tours offer a guided experience to discover the future of the automotive industry and all that the show floor has in store. One of our industry experts onsite will guide you through some of the most exciting announcements and demos the show has to offer and offer insight into how they have the potential to redefine the automotive industry. Act fast and click below to sign up for this limited opportunity, as spaces are allocated on a first-come, first-served basis and only a few spaces are still available! Also, if you'll be onsite be sure to stop by our booth (#1114) and say Hi! We can't wait to see you all at the event tomorrow, meet with long-time industry friends and make new connections too! #autotechdetroit #suburbancollectionshowplace #automotive

    AutoTech: Detroit | SBD Automotive Show Floor Tours - WardsAuto

    AutoTech: Detroit | SBD Automotive Show Floor Tours - WardsAuto

    wardsauto.informa.com

  • View organization page for SBD Automotive, graphic

    7,652 followers

    AutoTech: Detroit returns to Motown, for 2 days of focused B2B content and networking, and we're excited to be a part of it! 🎉 At #AutoTech: Detroit, attendees can expect more than just superficial conversations and sales pitches. Experts on-site share insights and information that are crucial to the future development of your business. And, with a proven track record of bringing people together under one roof, AutoTech: Detroit attracts a diverse range of attendees, providing ample opportunity for forging partnerships and collaborations. In addition to bringing a large team of analysts, business development specialists, and executives to the event, SBD Automotive will also be moderating select sessions over the two days. Supporting these sessions again this year are our dedicated Show Floor Tours, which will take place during the morning and afternoon on both days. Led by one of our expert analysts, the curated tour will guide up to 20 people around AutoTech: Detroit with stops at different exhibitor booths. 🚨 To learn more about the event, our presence, and to sign up for one of our exclusive show floor tours, click below! #autotechdetroit #novi #suburbancollectionshowplace

    What to expect at AutoTech: Detroit 2024

    What to expect at AutoTech: Detroit 2024

    sbdautomotive.com

  • SBD Automotive reposted this

    View profile for Alex Oyler, graphic

    Director - North America

    Can you guess which automaker has the most sophisticated over-the-air software update capability in the United States market as of 2024?   The answer is Ford Motor Company, whose #OTA capability as demonstrated on the Mustang Mach-E exceeds every other automaker selling vehicles with the capability in the United States today.   While #Tesla and #Rivian update their vehicles more frequently and with more content overall, Ford’s ability to update the car while the vehicle is in use represents a novel capability that we’ve seen no other automaker employ on the road in the United States – and they’re quickly catching up in cadence, too, thanks to broad availability of their capability across all brands and powertrains.   Ford made an active design choice to equip vehicle electronics with “A/B” partitioning, allowing software updates to be installed silently, then “switched over” to the newly updated partition without an interruption to the vehicle’s functionality.   Laying the technology foundation that Ford has is a crucial step in enabling the long-term vision of the software-defined vehicle, and we’re now seeing the fruits of sizeable investments in development tools, organizational changes, and architecture overhauls give the company the opportunity to meet or even leapfrog the agility of their #EV competition.   For more information on this ranking and methodology, refer to our quarterly OTA and Software-Delivered Features Guide, which also tracks every known software update pushed by every automaker in the United States, Europe, and China: https://lnkd.in/gq5ce2TK

    • No alternative text description for this image

Similar pages

Browse jobs

Funding

SBD Automotive 1 total round

Last Round

Series unknown

US$ 1.8M

Investors

AlbionVC
See more info on crunchbase