Revolt

We’ve seen the headlines: loneliness is an epidemic. Whether a “global public health concern” or “a signal we’re lacking something for survival”, the need for human connection is greater than ever. Revolt’s Strategy Director, Clarice Metzger, MBA, spoke to The Drum about how the recent shift in public trust (where people now trust brands more than governments) presents an opportunity for brands to help combat loneliness. By fostering connections and leveraging this trust, brands can drive positive change in society. Read the full article here: https://lnkd.in/gmZdXiJm

Today we are excited to announce that Kirsten Flanik has joined Revolt as our first North America CEO. Formerly at BBDO New York where she served as President and CEO for the past seven years, Kirsten brings her expertise to lead and grow our North America Business. We are delighted to welcome someone with Kirsten’s stature and pedigree. She has received numerous accolades including “Woman to Watch” and “100 Most Influential Women in Advertising” by Ad Age. We can’t wait to work with her to help even more brands to do purpose properly. Read more https://lnkd.in/eRW4iXmp

Revolt summer party strikes again this year with a competitive bowls competition! ☀️☀️

Continuing on with our work with Corona x Mission Blue / Sylvia Earle Alliance. Join Martin Dolec as he reconnects with the origins of his love of the ocean and explores Mission Blue ‘Hope Spots’ - special marine areas scientifically identified as critical to the health of the ocean. Corona’s partnership with Mission Blue is helping to maintain current Hope Spots and create new ones, all part of their mission to help restore the ocean.

Thrilled to announce we won five Creative Circle Awards for our Back To Bullying campaign with The Diana Award. GOLD – PR & Social: PR Events & Stunts SILVER – Experience Craft: Installation SILVER – Experience Craft: Stunt for Positive Change BRONZE – General: Charity Integrated Campaign BRONZE – Outdoor: Use of Outdoor Medium Thanks to our Revolt team Matt Roach, Sarah Levitt, Orlando Warner, Julie Cook, Myron Darlington, Inês Segadães, Emma Stockton and Rowan Gill, our partners Agile Films and Premier Communications, our brilliant clients Alex Holmes, Jamilah Simpson and Caz Pike for believing in this idea, and to all the judges across these four juries for the recognition.

The Three Lions are on the verge of greatness. If it comes home on Sunday, surely the nation deserves a bank holiday to celebrate? Proud to share our latest work with Budweiser UK. Teaming up with Sir Geoff Hurst to launch a petition calling for a #BudBankHoliday, with a film addressing His Majesty, King Charles III to help make it happen. Under Section 1(3) of the Banking and Financial Dealings Act 1971, His Majesty has the authority to proclaim a ‘special day’ to be a bank holiday. Sign the petition here: https://lnkd.in/empCpDy3

We hope you Glastonbury goers are almost fully recovered! Festival season is well underway, and events like Glastonbury and Pride have become big moments for brand activation, but whether it’s a pop-up shop or sponsored float, brands often come across as intrusive rather than playing an authentic role. Do purpose-led activations offer a better way? Brands can show they truly understand culture and connect with their audience by supporting causes that create a positive impact and promote a more sustainable cultural ecosystem. For example, the Decathlon’s “No Tent Left Behind” scheme helped festivals save money and festivalgoers enjoy the season more responsibly by enabling them to return their tents. Or, take Jägermeister's Save the Night fund, which supports the struggling nightlife industry. One recipient, Belfast's “Free The Night,” used their award to create a documentary highlighting the cultural value of dance floors and electronic music to engage political stakeholders. This approach could be replicated for festival season where 42 festivals have had to cancel this year due to rising costs. Where do you want to see brands supporting the festival season or have brands grabbed your attention when showing up at festivals this year? 

Too many healthcare brands are stuck in an old paradigm, marketing to patients, not people. Our new report has seven prescriptions for how to succeed in the new era. To change lives, get creative and grow your brand, download it now: https://lnkd.in/eEvevAtx If any of these prescriptions sound like the dose of humanity your brand needs, get in touch with [email protected]

Revolt’s latest report provides 7 prescriptions for healthcare marketers seeking to navigate a fast-changing industry. In this month's newsletter we're showcasing three campaigns which demonstrate those prescriptions, including Melanoma UK, Vaseline Thailand and Mexico-based, Alba Foundation. Then, a Next Revolution that spotlights Healthcare marketing that works for people not patients. Read the full newsletter here: https://lnkd.in/ehURtfEs

Purpose was again a key focus at Cannes Lions this year, with 66% of Grand Prix or Titanium Award winners featuring purposeful brand actions. However, Revolt's MD Jenny Bust, spoke to the MediaCat Magazine about how the conversations at the festival shifted from debating Purpose to unlocking its value and integrating it into company culture and marketing. https://lnkd.in/ey7c_8i9