Red Star Brands

This month, we launched Four Loko's newest addition to the lineup, Pink Melon! 🍉   Delivering a refreshing blend of watermelon, raspberry, and lime, Pink Melon is perfect for your summer parties, casual get-togethers, festivals and BBQs.   Now available at your local wholesale depot and convenience stores across the UK! 🙌 Read more on the Grocer below.

Another month... another festival with Four Loko 💪 This past weekend the team took to Glasgow Green for TRNSMT 2024, bringing the energy with our Four Loko bar and DJ booth ❤🕺 . Our DJs kept the the dance floor packed all weekend long, and the queue at our bar was a testament to the love for Four Loko in Scotland. We're thrilled to have been part of TRNSMT for the third consecutive year, supporting the local scene and driving brand awareness with bigger and better activations each time. Thank you to everyone who came by and made it an unforgettable weekend! Cheers, Glasgow! 🥂✨

Last week, the Red Star Brands team had an amazing half-year get-together at Lusty Beg Island Resort and Spa, where we enjoyed drinks, dinner, and a lively night at the Island Bar. The highlight of the trip was a speech given by the truly inspirational Mark Pollock, who shared incredible insights into finding motivation during particularly tough times - if you have not read up on Mark’s work or story, we recommend you do so! The following day, the team bonded over rib boating, clay pigeon shooting, and archery. Here’s to the next 6 months!

Recently, we’ve been living life in full flavour with Talking Rain Beverage Co®, makers of Sparkling Ice, as we took to the streets of London sampling over 23,000 Boots UK shoppers. Read more here: https://lnkd.in/dtYv25yb Boots UK | LINK - Effective Brand Experience | Talking Rain Beverage Co®, makers of Sparkling Ice

Delighted to continue our partnership with Arla Foods and support the launch of a very exciting piece of NPD – Starbucks Protein Coffee. For more information please contact one of the team. #protein #innovation #readytodrink #wholesale #convenience

A very wet & windy set up for Parklife this week (including an uber dash to B&Q for team wellies!) The team are still smiling, soundcheck done and ready to go! Looking forward to bringing Four Loko to the people of Manchester 😍

Over the Bank Holiday weekend, Four Loko partnered with Snappy Shopper in Scotland to offer consumers a chance to win TRNSMT tickets by purchasing a can of Four Loko. We're committed to supporting convenience retailers and delighted that this promotion generated rate of sale uplifts of over 300% in some stores! #convenience #rtdcategory #rapiddelivery

Four Loko is kicking off the biggest #festivalszn so far, with sponsorship of Parklife, TRNSMT and Leeds festivals throughout Summer 24! To celebrate, we're giving retailers and consumers the chance to win weekend tickets to each festival, a campaign heavily supported with digital and printed assets in the multiple and independent estates. Fancy your chances? Check out https://lnkd.in/eYwUWNxG to enter!

Thrilled to announce that Four Loko has secured a listing in over 1122 stores across the Morrisons estate! Three flavours of Four Loko – Tropical, White and Blue – will be included in the launch with at least one SKU available in 451 Morrisons and 671 Morrisons Daily stores. Read more here https://lnkd.in/enxxeP9U #newlisting #grocery #rtd #challengerbrands

We’re into the second week of our Sparkling Ice sampling tour in London, supporting some of our key retailers, Boots UK and Sainsbury's, and inviting consumers to ‘Live in Full Flavour’! Huge thanks to our activation team - LINK - Effective Brand Experience! For more information on Sparkling Ice check out our website www.redstarbrands.co.uk Talking Rain Beverage Co®, makers of Sparkling Ice #challengerbrands #sampling #flavouredsparklingwater