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Founder & CEO of Ho/Pe Advisory | Strategic Advisor & Investor | Board Member | Renowned Keynote Speaker | Host of 'The Programmatic Society' | Digital Marketing Simplified
🎙️ Broadcasting Revolution: From GRP to CPM 🎙️ Ever wondered what happens when broadcasting veterans meet rookies? Think of it as a decade-long debate with a sprinkle of innovation. During my chat with MICHEL JUVILLIER from JUVILLIER CONSEIL, we delved into the CPM vs. GRP debate. The solution? Combining GRP and CPM into a unified platform for a holistic TV strategy and seamless monetisation. 📸 Flashback to my early days: pitching trading desks to TV execs was like convincing a cat to take a bath. The response? “Who are you guys?” But now, the discussion is not only welcomed but essential. Our mission: educate, unite, innovate. With leaders like MICHEL and the Virtual Minds team, we’re ready to make waves in France and the UK. Here’s to new friends and fun journeys! 📺 A program in collaboration with Virtual Minds (ProSiebenSat.1 Media SE) and smartclip (RTL Group) Thank you to all RTL AdAlliance teams for their support and kindness. A huge thank you also to the Virtual Minds team for their trust. #Broadcasting #Innovation #MediaManagement #CPMvsGRP #IndustryChange Ho/Pe Advisory Ltd. 🌐📺✨