re:act

"We tried peace for 2 years, now it is war" the billionaire Elon Musk wrote on X, as he plans to sue brands boycotting the platform. As if things couldn't get more tense... But the question is how should adland respond, and how can it protect brands from the harms of social media? Marketing Beat gathers up reactions from across adland, including DUDE's Curro Piqueras, The Social Element's Tamara Littleton, the ISBA, re:act managing partner Tom Stone, BBD Perfect Storm | a B-Corporation managing director Laura Redman. Full story here >>>https://lnkd.in/eKidwaNG #marketing #musk #adland

📣 NEW ROLES IN THE CREATIVE TEAM 📣 To continue to build out Gem and Pamela 's team here across re:act and Split, we have opened up the following roles: Midweight Graphic Designer (full-time) - https://lnkd.in/e7-wvshi Senior Photographer and Videographer (could be full-time / part-time or freelance - DOE) - https://lnkd.in/erixSju3 Freelance Graphic Designer (freelance) - https://lnkd.in/eDMmRtWj Please share / comment for your network to see accordingly. Click into each of the above links to view the description and breakdown of the roles. PS - our office is dog friendly. #Teamreact

We're now just over 23k followers now on our Masterbrand page on TikTok 👏 👏 If you want to go BTS at officially one of the fastest growing independent marketing agencies in the UK, then our IG and TikTok handle ( @re_actmarketing ) gives a warts and all view of the business. But who else can relate to Daisy and Emilia when it comes to their boss following them on social? 👀 👀 Great work as always coming from our lovely hard working Social Team! #Teamreact

Social media 🤝 Olympics To celebrate Olympic-mania kicking off this month, we’ve collated all our of favourite moments so far… 🧶 From Tokyo to Paris, Tom Daley is still knitting his way through the competition. After revealing back in 2020 that this unusual hobby was his way of coping with the competition stress, the diver’s @madewithlovebytomdaley is still active today, with a whopping 1.2 million followers. Did someone say crochet Crocs?  👀 Next up, we have #OlympicVillageTok. With TikTok as the official partner of both the Olympic and Paralympic games, we’ve gone wild for BTS footage of the village. From those infamous cardboard beds, to #WIEIAD content, we’ve been granted access to these athletes like never before. 📲 A recent survey by re:act showed that, 62% of individuals aged 25 to 34 and 53% of those aged 16 to 24 reported increased social media usage during major events like the Olympics. Is the competition ageing up?   💄 2024 also marks the rise of Olympic influencers with brands such as Aldi UK, Powerade, Nike and E.L.F. BEAUTY tapping into Olympians for their latest campaigns. This shift highlights a growing recognition of athletes as brand ambassadors tapping in a space outside of sporting. ⌚ And lastly, we have the Paris playground, with watch brand OMEGA SA utilising CGI to bring the city to life. The work of Indiana Production, trash adv and 22DOGS ‘celebrates the epic nature of sports with an original and refined concept, bringing together the charm of Paris, the talent of sporting ambassadors, and the aesthetics of the watches.’ What has been your favourite marketing moment of the Olympics so far? #SocialMediaAgency #SocialMedia #FavolaAgency #Olympics2024

📊 Gen Z and Millennials are more active on social media during major events like the Olympics! 🌟 According to re:act research, 62% of 25-34 year olds and 53% of 16-24 year olds use more networks at these events - a great opportunity for brands! 🎯✨ Censuswide #DigitalMarketing #SocialMedia #GenZ #Millennials #Olympics2024 #DigitalStrategy #Innovation #Trends2024 #reactAgency #Advertising

"Tentpole sporting events like the Olympics offer an unparalleled opportunity to gain visibility at scale."   Drawing over three billion viewers globally, the Olympics presents an undeniable opportunity for marketers to get their brands in front of new audiences.   PMW spoke to several industry experts to uncover how advertisers can go the distance when it comes to their Olympic marketing in 2024. Read the full analysis via the link in the comments. With insights from: Mike Fantis DAC Hannah Thompson KINESSO KINESSO UK&I Alex Brown EssenceMediacom Matt Bennett Ultra Josh Graham Airtime Rik Moore The Kite Factory Amy Wright Automated Creative Julius Judah eight&four Tom Stone re:act Josh Dickins White Crow Thomas Gent Founder Creative #olympics #marketing #advertising #performancemarketing #seo #youtube #campaigns #brand #creative #sports #targeting

🔔 HOT OFF THE PRESS 🔔 Be honest, how many of you have started watching random new sports since the Olympics had began? And the other question.. how many of you have turned to social media as your 'go to' during the Olympics? Also.. is it us, or has Love Island returned to it's iconic 'EVERYWHERE' status on social this Summer? The majority of our clients whose Bullseye features watchers of both big Summer events have been running reactive dark posts and organic posts since the events began.. Our approach to the planning always remains grounded in the data, and this data has helped many of our Always On clients' brand planning, as well as their Campaign moments. We ran some exclusive research with our friends at Ingenuity this week, looking at social trends and behaviour this Summer. ✔️ Just under 2/3rds of respondants aged 25 to 34 claim to use social media more during these events 🏝️ 44% of people aged 16 to 34 have said they are seeing more Love Island -based content this summer (2024) But most importantly, consumers want brands to get involved too! 🎵 58% of millenials and 52% of Gen Z agree that brands add enjoyment to these sorts of events 😄 And an impressive 32% of survey respondents believe that brand content makes following events like the Olympics and Love Island even more fun Crucially, an engaged community continues to be way more likely to buy... 🛒  57% of people aged 25 to 34 and 48% of those aged 16 to 24 that we asked are more likely to buy from brands they interact with on social media. When getting involved in events that mean something to your target consumer.. think of the 2 R's.. Relevancy (is the event relevant to our consumer / will they actually care?) Reactivity (can we react quickly and be 'on trend' without being totally irrelevant?) Here's to the weekend! ☕ Thank you TechRound (featured below) , Roastbrief , Creativepool , LBBonline - Little Black Book , Mediashotz and Mobile Marketing Magazine for the feature on our exclusive research. https://lnkd.in/eCEgeCqh #Teamreact

Really enjoyed speaking to Sam Bradley over at Digiday as the world of sport/brands/content creators/influencers continue to cross over at more and more of an alarming pace each month. The summer of Sport (T20 World Cups, Copa America, US Open, Tour de France, Euros, Wimbledon, Olympics, US Open and the Paralympics to just name a few) is very much upon us. We re:act are working for our clients on numerous projects and content with those stars who are gracing many of these events. Jump into the data. Do your bullseye genuinely follow them and care for their view? Are they already genuine users and advocates for your brand? The devil is always in the detail. Happy Friday ☕ #Teamreact

One of our employee and CSR initiatives at re:act in re:act Giving allows us to support a plethora of charities over the year with pro bono campaigns; giving back to them and raising awareness / vital funds for the chosen charity. Pamela Annabel Uddin and I are always extremely proud to support this on a quarterly basis, the overall initiative organised and structured by Andrea Liew internally. Each charity is one that is linked closely to one of our team members - Ram put forward Adoption UK for Q2 and we loved creating and supporting their recent Brew and Natter campaign across Meta - reaching 100k ‘Bullseye’ consumers through compelling assets. Members of the team from across the agency had a great time at their annual fundraiser on Wednesday, thank you Adoption UK for putting on a cracking evening over at Drapers Hall. Pamela , Andrea , Will , Gem , Christopher , Megan , KURT , Anuradha , Nick and Tom .

THE CRYSTAL CELEBRATIONS BEGIN 💎 💎 Over the weekend, Team re:act successfully installed our OOH Capsule with Medik8 at their first stop of the UK tour that will be encouraging consumers to sample their Deluxe versions of Crystal Retinal 3 and 6 across the country. For the last few months, the team have been working closely with both the Global and Local Teams at Medik8 to bring this immersive experience to life. The brief was to launch an out-of-home experience in celebration of Medik8’s Crystal Retinal Serum with a pop-up in two iconic locations across the UK. We have now started at Battersea Power Station and then next weekend in Manchester Arndale – if you are in the area next weekend (13th-14th July), drop in to get your deluxe sample! Working meticulously with the team, we designed and managed the final Capsule with our in-house production capabilities to meet Medik8’s specific requirements and to ensure that the purpose of the experience brought the iconic Crystal Retinal to life with a futuristic, and interactive capsule. With sampling on the ground targeting their Bullseye consumer – the Capsule brought on and offline excitement. We are really proud of how the result turned out (some shots / videos of how it looked in the attached). A huge Well Done to Team Medik8 within the re:act team - Pamela , Emma , Lucie , Gem , Anuradha , Jada , Henna , Emma , Tom , Ram , Marcus , Bianca and Simon for all of your hard work on this project 🫡 And a huge thank you to the clients over at Medik8 that were super supportive across the projects in the last x5 months - Laura , Holly , Heather , Imogen , Ciara , Sidra , Amy , Robyn and Rob . Not only did the team here at re:act work on this OOH experience, but we have also landed the Global social assets to go alongside the launch ( @officialmedik8 ) which also started to go live on Friday last week. We worked across different mediums utilising in house photo and video studio , in house post production and CGI capabilities to bring the campaign to life. These assets have been shot using our in-house production studio alongside our social experts to create digital-first content that will cut through.. globally! As we always say, teamwork truly can make the dream work and for this project, that has never been truer. 🤝 Huge well done to all our fantastic team for their hard work and dedication. Today's press coverage from the campaign is featured here: https://lnkd.in/efh6Avb8 https://lnkd.in/edcutU85 #Teamreact