Provenance

🌍 Exciting news: we’ve secured $5M investment from investors including S4S Ventures & Nordic Eye Venture & Growth Capital! 🚀 We’re thrilled to announce our latest funding round, led by S4S Ventures and Nordic Eye, alongside Alumni Ventures, Angel Academe - increasing female investment and others. This investment will propel our mission to bring transparency to sustainability claims in the CPG industry. Thanks to support from Innovate UK, we're also developing groundbreaking AI technology to revolutionise CPG sustainability data 🌱 As regulations tighten against greenwashing, our platform is empowering 200 brands and retailers to make sure green claims are compliant, save time, and drive growth by turning sustainability from a cost centre into a profit centre 📈 To read more about our plans or join the movement, head to the links in the comments 👇 #Sustainability #ImpactInvesting #InvestmentNews #CPGIndustry #GreenTech #TechForGood #AI #VentureCapital #StartupFunding #Greenwashing #GreenClaims

🎉 We're thrilled to announce the growth of the Provenance community and new partnership with The Carbon Trust. As part of our partnership, we’ve launched the Carbon Emissions Reductions Achieved Proof Point to give shoppers easy access to credible information regarding the carbon impact of the products they purchase, verified by The Carbon Trust. 👉 Learn more about our new partnership: https://lnkd.in/gC7Fen3z #carbontrust #sustainability #carbonreduction

🌟 Incredibly excited to announce our new partnership with The Detox Market! Together, we're raising the bar for transparent, sustainable beauty. At a time when sustainability-marketed products are growing 2.7x faster (cred: NYU Stern School of Business) and greenwashing is on the rise (along with green claims regulation), we’re equipping The Detox Market’s 180 brands with the tools to validate and showcase their sustainability in a transparent way 🌱 💄 Thrilled to have some incredible brands signed up already, including True Botanicals, Pai Skincare, KORA Organics, Humanrace, 19/99 Beauty, Briogeo Hair Care, Captain Blankenship, de Mamiel, Ere Perez Natural Cosmetics, Foria, Graydon Skincare, Herbivore Botanicals, HUM Nutrition, Innersense Organic Beauty, Odacité Skincare, Rituel de Fille, Solara Suncare, Inc., Tata Harper Skincare, Vintner's Daughter and many more! Time to empower more customers to make more sustainable choices at checkout 💪 Link in the comments for the full story 👇

Only 9% of UK adults trust brands' climate commitments ❗ And 25% believe businesses consistently engage in greenwashing 🌱 These findings from dentsu and the Conscious Advertising Network are telling. Now, more than ever, brands and retailers must commit to genuine, transparent climate action from businesses. In the UK and beyond, there is a huge need and opportunity for brands to differentiate with green claims that consumers can trust. https://lnkd.in/eYuEGbqh

Great afternoon at RPC's #londontechweek event, including a fascinating panel on technology's role in enabling more sustainable consumer journeys - touching on greenwashing, data, AI, compliance and doughnut economics. Feat: our Managing Director Phil Verey, Evan Gwynne Davies (Scrapp), Freddie Lintell (Reewild) and RPC'S Sophie Tuson.

We're excited to be speaking at RPC @ LONDON TECH WEEK 2024 tomorrow on 'Sustainable choice: Tech's role in assisting the consumer' 🚀 Hosted by RPC's Sophie Tuson, Provenance's Managing Director Phil Verey will be on a panel alongside Scrapp's Evan Gwynne Davies and Reewild's Freddie Lintell to discuss consumer-facing technology and its potential to drive sustainability-focused behaviour. 🎟️ Find out more information and get your tickets here: https://bit.ly/49azT02 #consumertech #sustainability #londontechweek

Provenance is at Shoptalk in Barcelona this week, alongside some of the world's most influential retailers and brands. Come and say hello to Phil Verey or Sarah Espir to learn more about how you can enhance your digital retail strategy with sustainability! #shoptalkeurope

I am proud to share that sustainability communications platform Provenance has raised $5 million in their successful Series A funding round, led by S4S Ventures. Provenance is a data platform that validates and amplifies sustainability claims for over 230 Consumer Packaged Goods (CPG) brands and retailers such as Unilever, Estee Lauder, THG, Princes and Arla, across 18 markets globally. Through its data platform, framework and publishing capabilities, Provenance enables businesses to be transparent about sustainability and inform consumers about their social and environmental impact in a way that’s accurate, unambiguous and substantiated at the point of sale. Congratulations to Jessi Baker and her team for their success.

We are delighted to announce our investment in Provenance, and work with the talented Jessi Baker and Astrid Chang! Tackling the climate crisis and social inequalities are some of the biggest global challenges facing our generation – and marketing teams, retailers and agencies have a unique and crucial part to play in driving change. Provenance exists to empower marketers to put validated data directly in the hands of the consumer, in a way that’s compliant with regulation, is scalable and drives growth. Yes, all those goals can be accomplished at the same time! The problem that Provenance solves cuts across brands, retailers and agencies. The reason why we invested comes down to two simple things: (1) Mitigating the risk of greenwashing The funding comes as there is growing pressure on businesses to authenticate and communicate their social and environmental impact transparently, with a raft of new regulations aimed at addressing misleading green marketing claims. And the fines are VERY meaningful. Regulations put brands and retailers at risk of fines of up to 4% of global turnover if published claims fall short of criteria. Companies such as Zalando, ASOS.com, Boohoo Group PLC have all come under fire in Europe, while companies such as Walmart and Kohl's have been subjected to fines by the FTC in the United States. Agencies are often stuck in a difficult position - being asked to write about (creative) and distribute (media) claims they may not be comfortable with, without a trusted independent partner to rely on. Provenance has the largest database of validated sustainability claims, featuring 1.8 million products across 10,000 brands. This enables retailers to save time, complexity and risk in validating multiple brands’ sustainability claims. Brands also save time and effort by managing and syndicating validated claims to multiple retailer channels easily from one tech platform. And agencies get a piece of mind. (2) Sustainability as a lever for growth Beyond mitigating risk, the Provenance platform enables businesses to turn sustainability from a cost centre to a profit centre. By harnessing the underlying data, retailers such as Cult Beauty are driving up to 35% higher purchase rates for participating brands through product search and filter, conversion rate optimization and loyalty programs. Perhaps this is not a surprise - younger generations have shown us, time and again, that they align their purchasing choices with their values. Validated claims have an immediate positive impact on revenue, so why not put them in front of your consumers? If you're a marketer, retailer or an agency, give it a ponder.. there is a lot to lose and even more to gain. Onwards and upwards team Provenance!

🚀 We’re delighted to announce our latest retailer partnership with Maharishi Ayurveda Products International - North America! Kansa Organics, Banyan Botanicals, NAO AYURVEDA and many more brands are already amplifying their validated sustainability claims, from Vegan and Clinically Tested, to certifications like USDA Organic and Leaping Bunny Cruelty Free. 🔍 Learn more about our partnership: https://lnkd.in/eX-Zg63G #sustainability #ayurvedicbeauty #earthday2024