Proctor Stevenson

The Islamic Solidarity Fund for Development (ISFD) is dedicated to alleviating poverty in some of the world’s least developed countries. Embracing their vision of global solidarity and development, our mission was to revamp the ISFD brand and enhance its impact. And so, working closely with the ISFD team, we redefined their positioning and clearly described their partnership with the Islamic Development Bank (IsDB), creating a stronger global presence. By focusing on the impact of their work, and delivering bold, engaging brand design, we helped create a platform on which the ISFD can further pursue its commitment to poverty relief where it’s needed most. Find out more below. #B2B #BrandStrategy #CorporateRebrand #BrandRefresh #Rebrand #BusinessTransformation #Branding #ISFD

When Daikin, the world’s leading air conditioning company, got in touch to ask if we could help them develop a campaign to launch their new VRV 5 heat recovery control system, we seized the opportunity. But how could this tech-based business find a clear way to communicate product benefits without getting lost in a sea of practical jargon? That’s where we came in. When introducing the product, it was essential that we created a fun and user-friendly campaign to launch this tech. The challenge was to push Daikin into more creative territory, without going so far as to lose the sophistication of the product. We wanted an approach which would showcase the product’s sustainability, but also a campaign fresh enough to give Daikin a new look and feel. Find out how we set the standard for sustainable success below. #Daikin #DaikinVRV5 #VideoMarketing #ProductLaunchVideo #ProductLaunch #MarketingAgency #Sustainability #Technology

As a creative marketing agency, our team gather inspiration from a huge range of places. In this Proctors Short, we spoke to our Motion Graphics Designer, Matt Whitehouse, about his top 3 favourite animations, and why each one is so impactful. From the technicalities of animation, through to character design, you can find out which 3 animations matt picked below. For more mini-marketing tips check out our playlist of Proctors Shorts here: https://lnkd.in/eXr4dDga #ProctorsShorts #Shorts #VideoMarketing #Animation #Spiderman #StopMotion #WallaceAndGromit #MotionGraphics #Animator 

To ensure your business retains customers and attracts new eyes, getting digital and delivering accurate information across all channels is key. Of course, we know it’s easier said than done – unless you have an effective Product Information Management (PIM) solution. In its simplest terms, a PIM allows your data flow to be as efficient as possible. It's a solution which creates, collects and manages all a business’ products and data, before distributing the information where needed. When it comes to talking data, this explainer video makes things easy to navigate. Find out below why PIM is a must-have solution for your business and how you implement a successful PIM below. #PIM #Explainer #AnimatedExplainer #ExplainerVideo #ProductInformationManagement #MarTech #MarketingTips #BusinessAnimation

Who can say they haven’t been ‘influenced’ in some sense by someone online? Influencer marketing has seen an incredible rise across all social platforms, with social influencers becoming vital for reaching target audiences. But what does this mean in the world of B2B? With faith in traditional media on the decline, and influencers on the rise, we have put together some of the benefits of utilising influencer marketing for your business. Find out more below. #InfluencerMarketing #MarketingTips #MarketingStrategy #MarketingAgency #Influencers #B2BMarketing #MarketingBlog

Explaining the value of your business to prospective clients can be tricky. Bristol-based law firm, Burges Salmon, were facing this very challenge. How could they fully communicate the value they offer their clients when it comes to achieving their net zero goals? When Burges Salmon needed a way to promote their net zero offering, our solution was an explainer video. We created an animation that was fresh and captivating, with easy-on-the-eye visuals to simplify complex scenarios and opportunities. Find out more below. #ExplainerVideo #EnvironmentalResponsibility #ClientSuccess #SustainableBusiness #B2BMarketing #CSR #ESG #NetZero

We're proud to announce that we have officially been accredited as a Living Wage Employer by the Living Wage Foundation! At Proctors, we believe in the importance of valuing our incredible team who make our success possible. Being a Living Wage Employer means we’re committed to paying all our employees a fair and decent wage that reflects the real cost of living. This accreditation reaffirms our dedication to providing a supportive and equitable workplace for all. We’re thrilled to join the movement of responsible businesses ensuring everyone has the opportunity to thrive. If you have any questions, feel free to contact us at [email protected] #LivingWageEmployer #FairPay #EmployeeWellbeing #CSR #ESG #MarketingAgency #BristolBusinesses 

Following part 1 of our website accessibility shorts featuring our Director of Digital Design, Dan Hardaker, in this short we’ll be looking at why it’s so important to implement. Dan touches upon making your website inclusive for a wider audience, and not just catering to a select group online. Dan also goes into some of the methods businesses can use to make their site more accessible from optimal colour contrasts to accessible video formats. For more mini-marketing tips check out our playlist of Proctors Shorts here: https://lnkd.in/eXr4dDga #Accessibility #WebsiteAccessibility #WebDesign #DigitalDesign #ProctorsShorts #Shorts #VideoMarketing #WebAccessibility 

As you’ll undoubtedly have been aware, on Friday 19th July, the world experienced the biggest global IT outage to date. Countless businesses, services, and individuals were affected by this, and whilst this was a major global disruption, it also posed a key question to B2B businesses: Can you respond, with impact, to those big industry moments when projecting integrity, trust & credibility becomes key? Responding to a trust crisis effectively will strengthen your customer relationships and can bring you new business when people are looking for a dependable partner to work with. In this blog, find out how to harness B2B marketing superpowers to get yourself in front of the right audiences at the right time, and show yourself as a trustworthy company. Find out more: https://lnkd.in/ebgdcEYr Imagery by our Design Intern Fiona Bui #B2BMarketing #ITOutage #MicrosoftOutage #MarketingTips #BusinessTips #Technology

Account based marketing (ABM) may seem like a complicated term, but it can be a powerful and effective tool to help you reach high-value customers. In its simplest terms, ABM focuses on generating leads by delivering targeted strategy and tailored messaging to key prospects. This allows the budget of your business to reach further, improve ROI and achieve greater conversion rates. Want to get ahead of your competitors? See where ABM can take your business below. #ABM #B2BMarketing #DigitalMarketing #AccountBasedMarketing #MarketingTips #MarketingAgency #MarketingBlog