Primal Strength

We love seeing our equipment going strong across the globe! 💪 Our partners at OMNIA FITNESS have shared an exciting update from Virgin Active Bedfordview in South Africa, where they've recently completed a PRIMAL gym install. It’s incredible to see our kit being put to work in a space dedicated to pushing limits and achieving real results. Strength. It’s in us all, no matter where we are. Proud to see PRIMAL equipment helping members reach their full potential in South Africa. #PRIMAL #Omnia #StrengthItsInUsAll #GymUpgrade #VirginActive #SouthAfrica #GlobalPartnerships #Fitness

We are ready with more stock than ever! We want to extend our heartfelt thanks to our valued customers for your patience during our recent warehouse move. Your support has been instrumental as we navigated this transition. We are excited to announce that we are fully up and running with complete automation in our operations. With our highest ever stock levels, we are ready to meet your needs as we head into the busiest part of the year! Plus, our 1-2 day delivery is back live, ensuring you receive your orders faster than ever. For any inquiries or to track your orders, our operations team is here to help. You can reach us at [email protected] or call us at 0800 689 4021. Thank you for being a vital part of our journey. #CustomerAppreciation #StockUpdate #PRIMAL #Ecommerce #StrengthDelivered

As we wrap up Q2, we are proud to reflect on PRIMAL's journey. From lifting the Big Apple with our performance series range, attending our first expo down under, to opening a new warehouse and headquarters in Glasgow, it’s been an exciting chapter. For a full recap and a look at what’s coming next, including the launch of our PXD modular system, check out our latest blog. 🔗 Read more.

We’re proud to have recently kitted out a brand new gym space at Conductive Life, and the results have been nothing short of amazing! 💪 The team at Conductive Life shared some incredible feedback on how our equipment is making a real difference for their young members: "We are in the early stages of our gym club, but we can confidently say that the kit generated a lot of excitement in our teens. They are motivated to turn up and willing to participate in fitness-related activities (while they would refuse to do therapy exercises). Previously, the attendance of the group sessions was 3-4, which has now doubled." "As a team of therapists, we are excited to see our youngsters being so engaged and physically active – no matter the severity of their disability." It’s incredibly rewarding to see how fitness can be a game-changer, especially when it helps bring motivation, inclusion, and empowerment to young people. We’re honoured to be part of their journey toward active and healthier lives. #PRIMAL #ConductiveLife #InclusiveFitness #StrengthItsInUsAll #YouthEmpowerment #ActiveLifestyle

Our Global Head of Key Accounts Harry Russell has just returned from Australia, where we had the privilege of attending the AUS Fitness Industry Expo! The energy and excitement were off the charts, and we’re still buzzing from the experience. It was a privilege to showcase our PRIMAL Performance Series, including the latest additions to our plate-loaded range, right in the heart of Australia’s fitness scene. A massive thank you to our amazing partners and distributors at Flex Fitness Equipment for hosting us and helping make this event such a success. The feedback on our equipment was phenomenal, and we’re thrilled to see the Australian fitness industry embracing our innovations. If you missed us at the Expo or want to learn more, don’t hesitate to contact the team at Flex Fitness Equipment for any enquiries across Australia. We’re excited to keep supporting the fitness community here and can’t wait for what’s next! Until next time, Australia! 🙌💪 Nav Shah Harry Russell

Evolving Edinburgh’s fitness scene! We’re proud to partner with Edinburgh Leisure in launching the new EVOLVE space—a dynamic Hybrid Gym designed to enhance member participation in physical activity. This facility has been specifically kitted out to accommodate a range of workouts, making it perfect for HYROX training and suitable for all fitness levels. With top-of-the-line PRIMAL equipment, the EVOLVE space fosters an inclusive environment where everyone can achieve their fitness goals. Contact our team of experts today to learn how we can help you transform your space and boost member engagement! 🙌 #PRIMAL #StrengthItsInUsAll #Hyrox

What an incredible week at W3 Fit Event - We Work Well Inc in stunning Sardinia! 🌊💪 Our Sales Director, Euan Millar, has had an amazing time connecting with industry leaders, engaging in insightful conversations, and exploring new opportunities. From team-building activities and hikes to discussions surrounding the continual growth of strength and functional training, the advancements in technology in fitness, and the increase in younger generations participating in fitness—it's clear that gyms are becoming the new go-to over pubs! Thank you to everyone who made this event possible! Remember, Strength. It’s in us all! 🏋️♂️ #PRIMAL #W3FIT #Networking #StrengthInUsAll

Our Global Head of Key Accounts, Harry Russell has just landed in Sydney, Australia, ahead of our first-ever appearance at the AUS Fitness Industry Expo! 🇦🇺💪 We’re beyond excited to be a part of this event.   Harry’s been busy meeting with our amazing team at Flex Fitness Equipment visiting local gyms, and embracing the booming Australian fitness scene. We love strengthening our relationships with suppliers and seeing the fitness community thrive down under.   If you're attending the Expo from the 11th-13th of October, come and say hi – we can’t wait for the weekend! #PRIMAL #AUSTRALIAFITNESSINDUSTRY

This World Mental Health Day, we at PRIMAL want to shine a light on how strength training goes beyond the physical – it’s a powerful tool for improving mental well-being too. Physical strength is easy to measure, but true strength encompasses much more. It’s about resilience, fortitude, and the ability to overcome challenges. At PRIMAL, we believe in "Strength. It’s in us all." Discover how strength training can benefit your mental health in our thoughts from our experts blog. https://lnkd.in/ekeaRPpy #WorldMentalHealthDay #StrengthTraining #MentalWellbeing #StrengthItsInUsAll

We’re thrilled to be part of W3 Fit in stunning Sardinia this week, where leaders in the club and fitness industry come together for one-on-one meetings, networking, and purposeful connections! Our Sales Director, Euan Millar has just arrived and is ready to experience this amazing event! From insightful conversations to new opportunities, it's all about building stronger connections—because Strength. It's in us all. 🏋️♂️ Stay tuned for updates—we can’t wait to hear what’s in store! #PRIMAL #W3FIT