PrettyGreen | B Corp

How do you walk the fine line between being bold and responsible 💬   At PrettyGreen, we're always passionate about helping brands create campaigns that challenge conventions and spark meaningful change. Our recent work with Bupa for the Paralympics is a shining example of this, crafted to push boundaries while handling sensitive topics with care.   Scarlett Santi-Brooks' article in PRWeek UK offers an exclusive behind-the-scenes look at how this campaign came to life, from balancing sensitive messaging to fostering inclusivity at every step. Check out the full story to learn how we navigated the fine line between bold creative and responsible messaging: https://lnkd.in/gQN6j9aZ 📰    Partnering with Bupa on this campaign was a privilege, as we aimed to use the power of sport to promote inclusivity, you can read more about it here 👉  https://lnkd.in/gwG9F2KH ----------------------------------------------------- Image description: A female athlete with running blades is mid-stride in front of the Eiffel Tower. She wears a sports bra and shorts, showcasing her athletic build and determination. The background features a cloudy sky and Parisian architecture.

She's a real wizard when it comes to PR, comms and spotting a bargain in a charity shop, we're so glad you've joined us Maddie Archer ✨ Welcome to the PrettyGreen team 💜 ------------------------------------------------------- Image description: A young woman with a headband and hoop earrings smiles at the camera against a gradient background. Text reads: "Welcome Maddie Archer, Junior Account Executive." A logo for PrettyGreen is in the top left corner.

Today, we launch something a bit different on the Audible Original scripted drama slate. Starring Sheridan Smith, we hope that when you listen to THE MARGATE MURDERS you'll think you're listening to a true crime podcast, except this one is all made up. As well as being a cracking crime thriller with a twist that will make you gasp, it's also an experiment in improvisation: Sheridan, Joanne Froggatt and the other actors involved were given guidelines, scenarios, scenes and character background, and then asked to improvise from there. The result, we think, is quite something. Produced in collaboration with Tom Hofland and Pascal van Hulst with additional writing by James Dobbyn, and led on the production side at Audible by Mariele Runacre Temple CDG. Really interested to hear what everyone thinks of this experiment. The Guardian have given it a lovely writeup this morning, thanks to Camilla Mosley and the team at PrettyGreen | B Corp.

Too busy to scroll for creative inspo'? 🤳 Our influencer team has curated their must-see moments into a September dump for you all. From laugh-out-loud comedy clips to heartwarming family content (and yes, an epic Beyblade battle), we’ve rounded up the standout highlights from creators we’ve collaborated with 💫 Excellent selection team 🤝 Olly Reeves, Petrina Moore, Kit Wilson, Mikaela Ortega, Christopher R., Krystal Sonni-Ali, Joe Stratton, Joe Heath and Sammy Albon ------------------------------------------------ Video Description: The video opens with a small dog with large ears lying on green grass, appearing to smile. The dog is also shown on a smartphone screen in the same pose. The image has a colorful gradient border with text at the bottom that reads, "Influencer Content Dump: September 2024."

Is your marketing truly inclusive? October marks World Blindness Awareness Month—a timely reminder of how we can do more to create a more accessible marketing industry 🤝   In marketing, inclusivity should never be an afterthought. It’s about meaningful, authentic engagement. But how do brands get it right—or sometimes, wrong? We sat down with Lucy Edwards, journalist, broadcaster, disability advocate and member of our A is for All Advisory Council earlier this year.   Listen here: https://lnkd.in/eh75i-5f As we recognise World Blindness Awareness Month, let’s push for campaigns that aren’t just seen, but felt and experienced by everyone. ---------------------------------------------- Video description: Text in a red box in the middle of the page says 'I remember losing my eyesight and feeling wretched', the video then shows an interview between a man in a white long-sleeved t-shirt and a woman in a red floral dress with long curly auburn hair. They're in an office meeting room lit with purple neon light.   #WorldBlindnessAwarenessMonth #InclusiveMarketing #AccessibilityMatters #MarketingDoneRight #influencermarketing #influencer

"Q1 was a scorcher. All departments hit target, resulting in our biggest quarter on record and followed a strong Q4 where we won six new clients, including the likes of Castore and The Famous Grouse..." ☀️   Want to hear more on how and why we beat the 'summer lull'? (10/10 of us would do it again for the sunshine ☔) Read Sarah Henderson's piece in PRmoment here 👉 https://lnkd.in/emSnnqqa

Name a more iconic duo, we'll wait?! Yesterday, Peppa Pig and Pudsey came together to host a very special Peppa Pig Afternoon Tea Bus Tour around London 🐷💛 As part of the new partnership with BBC Children in Need, Peppa welcomed families onboard to give back to the charity’s early years program beneficiaries, which is part of a range of activities across the UK, including fundraising parties and exclusive merch landing in Asda, all to support Children in Need's mission to change young lives across the UK. Well done team 👏 Julia Swan, Andrea L., Sophia Lakeman-Pettit, Roxana Toocaram, Emma Simpson, Michelle Badipe ------------------------- Image description: Two people in Peppa Pig and a yellow bear costumes stand in front of a red double-decker bus with "Peppa Pig Afternoon Tea" sign. To the right, there's a collage featuring the bus and a tray of assorted colourful pastries.

We did it! PrettyGreen has been crowned PR Agency of the Year (Large) at the #UKAgencyAwards, and we couldn’t be prouder! 🎉🏆   A massive thank you to our amazing team who brings their A-game day in and day out, our incredible clients who trust us with their stories, and of course, the UK Agency Awards judges for this shiny new trophy 🏅✨   The judges thought "The outstanding dedication to both clients and employees is truly admirable. PrettyGreen's commitment to diversity and inclusion initiatives and fostering a diverse workforce sets an inspiring example for the industry. The innovative approaches to new business challenges also showcase a forward-thinking and strategic vision."   Thank you so much for the kind words, for a wonderful event Don't Panic Events, and congrats to those who won and were shortlisted on the night! Here's to more bold campaigns, big wins, and having a lot of fun while we’re at it! 💚🥂 ------------------------------------------------------ Image description: Image 1: A group of 4 men and 3 women stands together, smiling and celebrating an award. They are dressed in semi-formal to formal attire. A man in the centre holds the award. A large screen behind them says "2024 WINNER, PrettyGreen". Image 2: Is a black background with the judge's quote for the award win saying: "The outstanding dedication to both clients and employees is truly admirable. PrettyGreen's commitment to diversity and inclusion initiatives and fostering a diverse workforce sets an inspiring example for the industry. The innovative approaches to new business challenges also showcase a forward-thinking and strategic vision." Image 3: Shows a women's hand holding the UK Agency Awards trophy Darren Greene, Lucy Mart, Adam Shoemark, Lucy Porter, Hannah Macleod, Joe Stratton

Our black & white pizzaiolo shirts are as iconic as our famous pizzas. ◼️◻️◼️ So for National Pizza Day earlier this year we knew we had a moment to celebrate our distinctive stripes. We launched our Earn Your Stripes campaign, working with the talented team at PrettyGreen, where we encouraged PizzaExpress fans across the nation to don their black and white stripes to enjoy a free Margherita on us. 🍕 We are delighted to have received an award for the Small Budget Campaign in The Institute of Promotional Marketing (IPM) Awards, celebrating the pinnacle of promotional marketing & effectiveness🏆 https://lnkd.in/eC94KhA7 We love innovating here at PizzaExpress whilst staying true to our striped roots. An epic result - big shout out to everyone involved 👏 #awardwinning #award #campaign #PizzaExpress #stripes #IPM

What. A. Week! 🌟🌟🌟   We were on fire last week, smashing it at not one, not two, but three major awards! 🏆🔥   PRCA Platinum Awards We won the Digital and Social Media Award for our epic Nerf Gelfire campaign with Beta Squad! 💥   Creative Moment Awards - GOLD for Creative Experiential Campaign of the Year with Play-Doh's Restaurant of Imagination – a magical, mealtime event that won hearts with parents and kids alike 🧑🍳🍽️ - SHORTLISTED for Creative Influencer Partnership of the Year for Nerf🙌 - WINNER of Creative Social Influencer Campaign of the Year for Nerf Gelfire Hide N Seek! 🕵️♂️🔥   IPM Awards - GOLD for Best Creative and Innovation Experience for Play-Doh Restaurant of Imagination 🍽️ - BRONZE for Best Integrated Campaign and Best Non-Retail Experience for Play-Doh🥉 - GOLD for Furby Furbtrees in Best Retail Fashion and Commerce 🌲 - SILVER for Nerf Gelfire in Best Use of Social Media/Influencers 🎯 - Oh, and Pizza Express got a slice of the action too with our Earn Your Stripes campaign! 🍕   Eyes are now set on the PR Cup this Friday – we're ready for more wins!⚽ --------------------------------------------------- Image description: A group of six people, smiling and standing in front of a colorful gradient background. Text above them reads, "3 awards ceremonies, 4 campaigns, 9 trophies taken home." Logos for IPM, Creative Moment Awards 2024, and PRCA Platinum Awards 2024 are also visible. Lucy Mart, Robert Jones, Samantha Hooper Gill, Julia Swan, Carolina Samea, Lloyd Mullis