PrettyGreen | B Corp

Here are our team's top scroll-stopping moments that gave them life this October! 💥 From opening Play-Doh ice-cream parlours 🍦 to pumpkin-carving (the eco-friendly way 🌳) to dressing up as their all-time favourite icons for spooky season —these creators truly brought it. 🙌 💖 #influencermarketing #social #dump __________ Image Description: Opening frame features a ghost in a classic sheet with sunglasses, holding a lantern in a wooded area. The image has a blue and purple gradient border with a caption: "INFLUENCER CONTENT DUMP: OCTOBER 2024.", followed by highlights of influencer social content.

50 days to Christmas!🚨🎄   Planning holiday campaigns to capture the attention (and budgets!) of parents? It’s time to add a little magic— and a lot of insight.   Our Family Festive Edition of the Play Book unwraps everything you need to connect with the people who’ll be Santa’s real helpers this Christmas. Backed by insights from the latest GWI Kids data - from wishlist favourites like bikes, books and video games, to the growing influence of playground talk and online discovery, we reveal the secret ingredients to making your brand a top pick this year.    Let’s ensure your brand isn’t just on the nice list but the need list.   Download it now and unwrap the strategy secrets: https://lnkd.in/eD_gSaWp

We’re thrilled to see our creativity and hard work being shortlisted across two categories at the upcoming FMBE awards, celebrating the best in field marketing and brand experiences.   🥇 Most Effective Integration / Amplification – Play-Doh Restaurant of Imagination: Turning play into pure magic, we brought families closer with a uniquely immersive experience celebrating creativity in all its forms.   💻 Most Effective Use of Digital or Tech – Furby Furtrees: We took a piece of nostalgia, the latest in AR innovation and turned it into a viral hit just in time for Christmas.   A huge thanks to our partners and teams at Hasbro and PrettyGreen for making these moments happen. Here’s to the power of imagination, innovation and amplification! 🌟 And a big thank you to Frank Wainwright! -------------------------------------------------------- Image descriptions: Image 1: A vibrant street scene features a large Christmas tree adorned with brightly coloured Furby toys. Surrounded by grand buildings, the image is overlaid with text about Furby's AR innovation, highlighting an FMBE award nomination for digital or tech use. Image 2: A man and a young girl are playing with colorful Play-Doh on a table. The background features Play-Doh sets. Text reads “Most Effective Integration/Amplification” with “Play-Doh Restaurant of Imagination” and “FMBE Awards Finalist 2024” at the bottom. #FMBE

How would you spend the country’s money?   This week, for our new client, The Entertainer, we surveyed 1,000 children to ask them how they would manage the nation’s finances, ahead of the Autumn Budget.   Almost half (48%) believe that they would do a better job than the government, with answers also including that over a third (38%) would make ice cream free, and over a quarter (26%) would rather ride around on roller coasters, over the usual public transport methods.   So far, we’ve seen some incredible coverage land, with over 150 pieces (and counting!) - including the likes of Metro, Daily Star and Daily Mirror, with a total combined reach of 287M. An amazing job done by the team, to kick off an exciting few months ahead Hannah Caroline Olivia Jemima Emma Lloyd 🧸🍦🎢💷

Want to serve up your brand on a national stage? Here’s how we helped PizzaExpress secure the biggest slice of SOV out of competitors on National Pizza Day! Our approach was simple but effective: take the iconic brand, amplify its voice, and give people a reason to talk about it. We curated a mouth-watering media strategy that celebrated PizzaExpress’s heritage while inviting fans to fall in love with their favourite pizzas all over again. For free... The result? 📈 - 150 media placements, including The Sun, Daily Mail, and Time Out, spotlighting the brand’s innovative experience. - Influencers and fans alike couldn’t resist sharing the experience, creating a wave of organic reach and engagement. - For more results view the case study here 🤐 👉 https://lnkd.in/eVJhjY6X At PrettyGreen, we believe in experiences that live beyond a moment. Whether it’s pizza or beyond, we’re here to help brands deliver unforgettable stories that stay on the tip of everyone’s tongue. ---------------------------------------- Image description: Three women are sitting around a wooden table enjoying pizza. Each has a drink, and the table is set with utensils and napkins. They're dining in a cozy setting with window views and decorative potted plants. #PR #BrandEngagement

Over the past few weeks, our team has made a splash in securing national interviews with the incredible Olympic athlete and Castore brand ambassador, Adam Peaty 🏊🏼 We’re thrilled to have locked in some fantastic online and print coverage in the likes of The Independent, Daily Star, Daily Express, The Guardian, The Mirror and Sunday People! It’s been an amazing journey working with Castore and Adam, with so much more to come… Watch this space because better truly never stops 👀 Great job team 👏 Robert Jones, Lucy Williams, Jack Lewis Midgley, Michelle Badipe, Natalie Petrou, Anna Golding ------------------------------------------------------------- Image description: A collage featuring Adam Peaty with his arms folded in a teal Castore athletic top with a bold text overlay reading "CASTORE COVERAGE ROUND UP." Various newspaper clippings and articles in the background highlight his achievements and training.

New client alert 📣🍽️ The lovely Thérèse Nichols has put her trust in us to help raise awareness of the incredible OnePlate cookbook, Brunch in London, in the lead up to Christmas. We’re supporting the One Plate team in its quest to sell 20,000 copies before the end of the year to help raise *vital* funds for sustainable food projects for children - in countries including the Philippines, Cambodia and Tanzania.   The book features over 100 exclusive recipes from London’s very best chefs, restaurants and cafes – think Angela Hartnett, Heston Blumenthal, Claridge’s, Dishoom and The Ivy. Nom!   The work OnePlate does is truly inspirational and a very worthy cause 🌱💜 Brunch in London is also a fab gift for all the foodies in your life, please pick up a copy here: https://lnkd.in/emMbNcKc And for more info check out this coverage - https://lnkd.in/eJd-79JP ---------------------------------------------------------- Image description: A book titled "Brunch in London" stands on a table beside a vase with orange flowers. Below, a collage of black and white photos shows eight chefs, each in a separate frame, smiling and posing for the camera.

Influencer marketing experts learn how to do influencer marketing 🎙️   From inclusive marketing fails to niche influencer power, we've covered it all in our first season of the What They Said podcast.   Whilst we’re busy squirrelling away in the writer’s rooms (a cupboard) and dressing a new studio (spoiler alert whoops), below is a quick recap for you to catch up on whilst you commute to and from the office this week.   🔹 Disrupting With Zero Budget – How to break into a competitive industry when the purse strings are tightened. 🔹 Inclusive Marketing: How Not to Do It – Avoid the biggest mistakes in diversity-driven campaigns. 🔹 Influencer Houses – Discover why these creator hubs aren't all they seem. 🔹 Niche Influencer Impact – Small audiences, big impact. 🔹 Viral Furbies – How nostalgia sparked viral success (Sammy and Julia Swan pictured below mid-discussion, perhaps we need another episode to discuss Joanne McNally's beef with the little furball?)   Catch up on all episodes now here - https://lnkd.in/eUGkv6m8   And let us know in the comments which was your favourite episode and what you’d like to see more of in season 2! ---------------------------------------------- Image description: A man and a woman sit in a cozy studio on brown sofas, recording a podcast. Colourful LED lights illuminate the wall behind them. A microphone is positioned between them, and a camera setup is visible overhead. A potted plant decorates the corner. #InfluencerMarketing #MarketingTrends #MarketingPodcast

We’ve officially signed up to the Better Business Act, joining a movement that's driving real change in the way businesses operate.    By backing this initiative, we’re supporting a vision where every UK business: - Aligns interests with people and the planet, not just shareholders - Is legally required to consider social and environmental impact alongside profit - Operates in a way that’s fit for the future, where business truly benefits everyone It’s time for businesses to do better, and we’re here for it 🌍💚 Sign up here - https://lnkd.in/dtiQYz8    #BetterBusinessAct #BusinessForGood

Christmas is 10 weeks away! 🎄 (sorry)   It’s the perfect time to start planning those festive marketing campaigns...   Our Family Festive Play Book can help you tap into key holiday trends, from how kids influence brand discovery to cultural shifts impacting buying behaviour. Ensure your brand campaigns sleigh this season 🎁   Download the PlayBook now and craft campaigns that make a real impact this Christmas! 🎅✨ https://lnkd.in/eD_gSaWp ----------------------------------------------- Image description: A collage with four images: 1) Two kids using tablets, text reads "Kids are in control." 2) A girl with a smartphone, text reads "Clothes & culture matter." 3) A boy with headphones on a tablet, text reads "Let's play." 4) Two kids dressing up, text reads "Gender stereotypes.