Head of Product, 👋 Jake Holman, shares insights on unlocking deep understanding of your user's interactions without leaving your seat and how it can drive impactful product iterations. Read more in the article below ⚡️ #ProductAnalytics #ProductDevelopment
Potato
Software Development
Whether it's launching, fixing or scaling a product, we deliver work that is right first time.
About us
Potato is a digital product specialist within the AKQA Group network (WPP), with studios in London and Bristol. We have over a decade of experience designing, developing, and launching web apps, mobile apps, games and more for businesses that demand quality at speed, including Google, Spotify and Vodafone. We believe that quality is the fastest path to success. Whether it’s launching, fixing or scaling a product we live by three principles to deliver work that’s right first time: we champion the product strategy to keep everyone excited and aligned; we test and learn throughout to save you time, money and effort; and we create solid foundations to set you up for future success. Potato, quality at speed.
- Website
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https://p.ota.to
External link for Potato
- Industry
- Software Development
- Company size
- 51-200 employees
- Headquarters
- London
- Type
- Privately Held
- Founded
- 2010
- Specialties
- Innovation Technology, Product Strategy, Product Development, Program Management, Machine Learning, Artificial Intelligence (AI), Web3, VR/AR Development, Mobile Apps (Android & iOS), Website Design & Development, Voice Skills / Interface, Development for Cloud Applications, UI/UX Design, Rapid Validation Prototyping, Product Research, Data & Analytics, Software Development, Accessibility, Product Design, Frontend, Backend & Fullstack Product Engineering, UX Research, Delivery Management, and Digital Transformation
Locations
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Primary
Get directions
4th Floor, AKQA, 1 St John's Lane
London, EC1M 4BL, GB
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Get directions
5th Floor, 360 3rd St
San Francisco, California 94107, US
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Get directions
The Generator Building
Bristol, Finzels Reach BS1 6BX, GB
Employees at Potato
Updates
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Did you miss our Inclusive Design webinar? Lavinia Alexoiu, our Product Design Lead, delved into the pitfalls of overlooking product inclusion in speech recognition software, and also highlighted recent initiatives by top tech firms to address these issues. #InclusiveDesign #ProductDevelopment
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There's a reason our team loves Flutter - it allows you to deliver cross-platform mobile products without the headache of duplicate codebases. Check out our Head of Engineering Luke Benstead'post sharing the benefits of using Flutter ⤵️
Mobile platforms have always been incompatible with each other. Whether it’s Nokia’s Symbian vs Microsoft’s Windows CE back in the early 00s, or Apple’s iOS vs Google’s Android after - each technology giant has always defined a totally different language and SDK for their developers to follow. This divergence in technology causes massive costs to companies developing applications for multiple platforms. Developer teams often build the same application twice or more, sharing code where possible but ultimately duplicating the workload. Mobile developers weren’t the first to have this problem; desktop operating systems like Windows, MacOS, and Linux have always had their own toolkits and compilers. Over time, however, solutions started to spring up that allowed you to write your application once and compile it for different operating systems. Toolkits like wxWidgets, Qt, and Gtk were created to help avoid the duplication of effort. Technologies like .NET and Java pushed the “write-once-run-anywhere” approach to development. We’re seeing the same thing happen now on mobile platforms. React Native and Flutter each compete to provide developers with a way to write an app once, and run it on multiple operating systems. At Potato we’ve selected #Flutter as our cross-platform #product development solution. Flutter’s compiler produces speedier applications than React Native, and Flutter’s federated-plugin architecture makes it easy for us to add additional platform support to existing plugins, or seamlessly leverage native SDKs when necessary. This ability to dip into native code when we need to means we can leverage newer features of mobile operating systems even if core support hasn’t yet found its way to Flutter. This is a really powerful feature which allows us to keep the majority of our codebase shared across platforms - accelerating delivery of the product. Flutter has proven itself to be a powerful tool in developing quality products at speed for our clients. If you’re looking for a product specialist to develop a cross-platform application, you can contact us at [email protected].
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Does integrating the various dimensions of identity into your product development process feel daunting? In our last webinar, Gabriela Francke, our Design Principal, discussed this challenge and shared our approach step by step - check it out. #ProductDevelopment #InclusiveDesign"
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Ajaz Ahmed, founder and CEO of AKQA, shares insights in The Sunday Times on how multicultural and multilingual backgrounds contribute to dynamic leadership and innovative thinking. Full article below 🗞️
“Growing up multicultural and multilingual makes for an agile mind and an innate ability to see there is more than one way of looking at the world…” In The Sunday Times, AKQA’s founder and CEO Ajaz Ahmed highlights the rise of Indian CEOs leading some of the world’s most valuable companies. Their stories remind us of the meaningful difference made by inclusion and belonging. https://lnkd.in/ecBXBThE
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Potato reposted this
This is a nice step back from the VC hype and the AI doomers and boomers to ask some people with real experience making meaningful change to opine on the impact of AI/ML on society and on the work of deep change. Smart people from Wikipedia, Alphafold database, and the MIT Poverty Lab with smart perspective. More of this and less handwringing or technolibertarian bullshit, please. https://lnkd.in/eBnFuBjN
How will AI impact work and society?
thinkwithgoogle.com
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As a business, it's our responsibility to ensure that our products are accessible and usable by everyone 🧑💻 Lavinia, our Product Design Lead, provided valuable guidance on distinguishing between a product designed as a vanity project versus one developed with inclusive design practices in mind in our recent webinar. #InclusiveDesign #ProductDevelopment
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Potato's Head of Product Jake Holman recently talked about how assuming user behaviour aligns with team intuition can lead to costly oversights. In his latest article, Jake reveals a key to unlocking deep insights without leaving your seat, and how these insights can fuel your product iterations. Read more ⤵️⚡️ #ProductDevelopment #ProductAnalytics
How to watch users in real time without leaving your desk
👋 Jake Holman on LinkedIn
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User personas are reductive. Why? ➡️ They don't really explore the intricacies of your diverse customer base. ➡️ Alternative research methods can help businesses create more compelling experiences. ➡️ Products that resonate with a broader range of customers have the potential to increase market share. Curious? Explore Design Principal Gabriela's alternative research methods here 📖 bit.ly/3QNVeGh #ProductDesign #InclusiveDesign
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Assuming that what seems logical or intuitive to your teams will also be the case for users can lead to significant oversights, heightened risks, and ultimately, financial losses for your businesses. Jake, our Head of Product, explains what's the 'Curse of Knowledge' and why you can't solely rely on your own perspective as the user in this article ⤵️ #ProductDevelopment #CurseOfKnowledge
You are not your user, and you never will be
👋 Jake Holman on LinkedIn