Playhuman Group

You’re a creator (#dj, #soloartist, #band, #superband, #choir, #FestivalOrganiser, #AR, #RecordLabel) in the #musicindustry, looking for new ways to reach your audience, elevate your brand, and sell tickets globally. However, traditional platforms limit your reach, creative potential, and revenue opportunities. How do you take your music to a #globalstage without the barriers of venue capacity, logistics, or high fees? Imagine having access to spaces that fit every creative vision—a full recording studio, festival stages, stadiums, open-air arenas, and even busker-style street corners—all within a virtual world, #Verse3. Gone are the endless back-and-forth with venues, licensing, and travel. The limits on your audience size, Removed! You have global reach right here, right now, but you’re still tied to in-person events that only a local audience can attend. #Verse3 is where your music and creativity meet limitless possibilities. Host live events, set up immersive performances, or simply engage with fans in real time—all while monetising with global ticket sales. Verse3 gives you the power to design and execute your vision with spaces tailored to your style, all while reaching fans wherever they are. Reach out to find out more about #Verse3 and let us push your music beyond boundaries, beyond limits, and beyond the usual. #MusicMetaverse #MusicVenues #Musicians #MusicProducers #PlayHuman #NoLimits #NoAlgorithms #NoAds #CommunityBuilding #OwnYourOwnContent #CreatorFirst #CreatorEconomy

#creatorsstrikeback is on tour! Off to Madrid next to give a keynote at the brilliant #ConectaDigital event on November 6th as part of the Conecta Fiction & Entertainment Conference. It is simply no longer good enough for #filmmakers #producers #creators #artists of all kinds, shapes and sizes in #mediaentertainment to think in a linear fashion … You are not simply creating a movie, a documentary, a series, an album … You are creating a central story idea with multiple themes and spin outs that inform and reflect society. Well, if you’re truly empathetic, cognitive and in tune with your audience (society) you simply must understand where they live in our digital world, how they consume content in our digital world and how to offer more than a slot in a schedule. - narratives exist to live on in multiple locations - narratives should allow generation of multiple and extended layers of content around the premium core idea… - narratives don’t have to stay one direction beaming at an audience - think about extending your themes to #interactive, #immersive and give your audience the chance to become active participants in your story with #usergen - dumping endless soundbites on web2 #socialmedia isn’t the point. It’s time to strike back as we move into #web3 Be more creative, more collaborative, more experiential.. invite everybody to become the story … Create worlds around your amazing narratives that keep giving, for you, for your active audiences and for that society that you’re mirroring … There are clear ways to win … Wanna Play? #playhuman #verse3 #creatoreconomy

Playhuman CEO Matthew Scott was invited to The Big Debate "AI will do more harm than good in the next decade" as part of Belfast Tech Week, in the glorious Allstate Northern Ireland offices on the banks of the river Lagan. It was a great discussion, there were laughs, there were groans, there was heated back and forth, all in good nature, there was even a tech lawyer in a Gillett - whats not to love. Thanks Simon Bailie for a thought provoking session... we left with more questions than we arrived with.

🎤 The fusion of Hip Hop and the metaverse is more than just a trend—it's a revolution. In our latest article, we explore how this new world is set to transform not only how we experience music but also how creators and fans connect.   🌐 Read on to discover the future of Hip Hop in Web 3.0 #HipHopCulture #Web3 #ContentInnovation #Verse3

#HipHop and its culture have influenced so many areas of modern life, its time to take it to the #nextlevel #web3 #Verse3 #CreatorInnovation #ContentInnovation #CreateTheCreator

💡 Imagine a world where hip-hop fans aren’t just spectators, but owners of the narrative. Playhuman is making this a reality, giving creators and their communities the tools to build, own, and monetise in ways never before possible. 🚀 Dive into how Playhuman Group are changing the game. #CommunityOwnership #HipHopMetaverse #Web3Innovation #Verse3 #PlayHuman

Playhuman Group is delighted to announce the appointment of world class creative leader Graham Robinson as Creative Director of the family. Graham has worked with the biggest artists, media brands and entertainment platforms in the world having spent a decade across London, New York and Los Angeles. With a deep skillset ranging from creative direction, film/tv/virtual production, live events and motion graphics, Graham is also an Epic Games-accredited trainer in Unreal Engine for immersive design and worldbuilding. Graham joins Playhuman at a time when it’s interactive streaming network is launching its first hybrid 2D/3D interactive streaming networks from October 2024. Founder & CEO, Matthew Scott says ‘I was introduced to Graham by a friend Martin Neill quite some time ago and I’m so glad that he made the introduction. Graham is exactly what Playhuman needs as we embark on new adventures into the metaverse and interactive and immersive engagement for creators, artists, entertainment brands and media owners in Web3. Graham’s temperament, creative flair and strategic brain makes him one of the world’s best in the field and we’re very lucky to have him as a dear friends and colleague’ Graham is looking forward to the challenge of making Playhuman a leading digital platform in the space- “Storytelling and emotion are the cornerstones of human connection, new technologies are giving us greater opportunity to make deeper connections, I'm greatful to Matthew and the Playhuman family for the opportunity to explore new possibilties and build bright new worlds ” Congratulations to Graham and best of luck for the journey!

🔔 𝗠𝗜𝗟𝗖 𝗶𝘀 𝗽𝗿𝗼𝘂𝗱 𝘁𝗼 𝗮𝗻𝗻𝗼𝘂𝗻𝗰𝗲 𝗮 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽 𝘄𝗶𝘁𝗵 𝗣𝗹𝗮𝘆𝗵𝘂𝗺𝗮𝗻 🔔 Playhuman Group is an interactive streaming network that transforms passive viewers into active participants. Playhuman helps Media Brands, Media Owners & Creators take back control of Content IP, Community and Commerce, moving beyond Social Networks towards Web 3.0 futures and a fair Creator Economy. #MILC will be the official partner to Playhuman’s XR Division, and together we will soon be launching the Playhuman Metaverse. Audiences can look forward to upcoming events, incredible creator & fan spaces and virtual experiences from a variety of world famous talent, digital creators and global media brands. "Together with MILC we are really excited to be developing new virtual worlds around top talent in media entertainment, shows, artists, creators and events. Playhuman is all about fans becoming active participants, creators in their own right, while creating a much fairer commercial, community and creative environment for creators of all sizes in the Creator Economy in Web 3.0." Matthew Scott, CEO, Playhuman Together, we pursue the ambitious mission of transforming existing content and exploring new creative horizons. In our digital world, you can expect a completely new way of consuming media. Entertainment is not only experienced here but also playfully orchestrated, in line with our shared vision. Experience the future of media with us! ✨ Discover more about Playhuman here: https://www.playhuman.com/

Creating the feedback loop 🌀🌎❤️ Another brilliant creative session with Graham Robinson 🌎🌀❤️ While sharing #content and #userexperience ideas for #PlayhumanXR we had some fun with: 1- doing a live video call 2- using playhuman to #livestream our live stream video call 3- then used our #interactive streaming app to view our #creator live stream of our live stream video chat on the Playhuman creator #dashboard 😆😆😆 some people work for a living .. 🌎 PlayhumanXR is alive 🌎 Playhuman network is fast approaching… The voice in my head that I battle every day says: ‘Oh well done idiot - you’ve just recreated TikTok, YouTube, Twitch, Snapchat, Netflix and the metaverse ‘ 🧐 I say… yep, all in one place and away from restrictive algos and money throttling of web 2. The #creatoreconomy deserves creators being able to earn fair returns, all of them not 5%of them, be able to grow audiences unhindered and be able to create whatever formats they like without having to work out some algorithmic whim or match whatever banal trend the network demands.. #creatorstrikesback It is time. 🌎Wanna Play? ❤️

⭕️Compound progress towards a clear goal ⭕️ #Playhuman is multiplying! 🌍 Another milestone on Playhuman Group journey into #mediaentertainment futures and #creatoreconomy As the team continues its relentless development of the Interactive #Streaming Network which is available for media brands, talent and digital #creators this summer, we continue to expand our operations, partnerships and value plays - We’ve broken out 4 sub brands as clearly defined support areas for creators and brands - PlayhumanXR sees our Playhuman Metaverse come to market with our partners MILC 🏆 - Playhuman is a media production studio to help creators and media brands produce new formats and recycle inventory into fresh content experiences to delight their audiences - PlayhumanX is our content strategy division to help creators and media brands rethink their approach to format, #community growth and monetisation - Playhuman2 is our Creator #academy to collaborate and innovate with talent across the world So proud of the leaders, the response in creator economy and to the support of the community that appreciates what we are trying to do for all creators in web 3 .. We go again .. next up … we will be calling for creators to participate and onboard to our 12 Native Networks on Playhuman as we prep #launch 💪🙏🙏🙏🏆🌍❤️ #WannaPlay?