Plan-Apps

"They described it as one of the best pieces of insight they had ever seen." Curious about what users of Plan-Apps have to say about the tool? Learn from Business Director Claire Trbovic, Plan-Apps Founder Joel Hopwood, Insight Director Bianca Hall, CEO Samuel Knights, Chief Growth Officer Katie Streeter Hurle and SMG Co-Founder Matthew Lee. Every application our development team has built in Plan-Apps stems from a market need - whether it's feedback from brands or retailers. Having measured over £1.3 billion of retail media to date, we now fully understand the most effective media types and can offer recommendations to our users on where best to invest based on their objectives. If you want to explore how Plan-Apps could solve your challenges around retail media measurement, contact our business development team on LinkedIn - Leanne Naughton, Orlagh Newman, Abbie F. - for a friendly chat, or drop them an email at [email protected] #retailmedia #shoppermarketing #retailmarketing #mediaplanning

The power of Plan-Apps 😍   We've been acting as consultants for our paying subscribers for years, helping them navigate the retail media landscape to plan smarter and improve their ROI, and it's amazing to be able to see the long-term impact on brand performance. Reach out to the Plan-Apps team to find out more about how you can transform the performance of your retail media 🚀 SMG #retailmedia #measurement

"Plan-Apps is now used by all of our retailers, covering around 40% of the grocery market. All media is booked and evaluated through the tool. What excites me the most is seeing the growth in scale and the increasing number of brands signing up to use the platform." - Client Director, David Moore

We’re just over 2 months away from Retail Media Summit UK 2024! 🚀 Last year, we made history by bringing the first-ever Retail Media Summit to the UK. Curious about why we launched this game-changing event? 🤔 Check out this insightful conversation between our CEO, Samuel Knights & The FMCG Guys Daniel Torres Dwyer, where Sam shares the vision behind the event and how retail media has transformed over the last 15 years. 🎥 Watch the full episode here: https://lnkd.in/eMg5pHc3 Are you a retailer or a brand leader who hasn’t secured your ticket yet? Don’t miss out! Grab yours now via the link in the comments 🎟️ Path to Purchase Institute I {Capture} I Plan-Apps I Threefold #RetailMediaSummitUK #RMSUK2024 #retailmediaevent

We are often asked in the Plan-Apps team whether retailer events are a worthwhile investment. Challenger brands in particular are understandably reluctant about diverting their valuable marketing spend away from fully branded media, however if you are looking to drive cut through and a strong return, retailer events are a great idea. Here's why: 1️⃣ You can make your spend go much further. While you may sacrifice a bit of branding and you won't get total share of voice, by sharing the media cost with other suppliers can multiply your reach and touchpoints for the same cost as a single, solo activation. Just look at that ROI 💵 💵 2️⃣ You get to appear alongside other great, complimentary brands! Retailers understand their shoppers, and are careful and considered about who they feature side by side. This also leads to.... 3️⃣ Cross category exposure. Positioning your brand outside your category, particularly in relevant, adjacent categories, is often something money can't buy in store. You will drive enhanced penetration, incremental sales and may even recruit a whole host of new shoppers. 4️⃣ Leverage additional paid media. Often retailers will support key events, particularly seasonal ones or those aligned to national "moments" with extensive paid media campaigns. Taking part in retailer events is a great way to indirectly benefit from this. 5️⃣ Implied endorsement from the retailer - in my opinion, the biggest benefit of retailer events. Retailers have incredibly strong, trusted brands. If they are willing to put your brand up next to theirs, some of that trust and credence is bound to rub off. So, what do you think of retailer events? Based on the ROI alone they are a no brainer... but is it a bit more nuanced than that?

🎸🎤🤔 What do you get when you mix 400 passionate retail media experts, the iconic Albert Hall in Manchester, and a rockin’ theme called “The GIG”? An SMG summer conference for the ages! 🥳 Last Thursday, we gathered our global team from the USA and UK to celebrate our first-half achievements in style. We were honored to grace the same stage that legends like David Bowie, Adele, and The Stone Roses have rocked before us. Our headliners were none other than our very own SMG Band! Yes, we’re not just media mavens; we can shred on guitars and belt out tunes that would make Mick Jagger jealous 🎸😎 The atmosphere was electric, the energy unmatched, and the talent? Well, let’s just say we gave those legends a run for their money. And if anyone thought retail media couldn't be rock 'n' roll, they clearly haven't partied with us, isn't that right Matthew Lee? 😏 See below for epic photos of our in-house rockstars and relive the magic of the #SMGGIG2024. Here’s to making the second half of the year just as legendary! 🤘🔥 Samuel Knights Katie Streeter Hurle Lee LeFeuvre Emma Dean Mark Sweatman David Bromfield David Moore Helena Morgan Jon Cornish Sean Metcalfe Matt Richardson Archie Hamilton Thomas Threlfall Genevieve Albooye #retailmedia #summerconference #rockon

ANNOUNCING OUR BARCODE FESTIVAL COMPETITION WINNERS! 📢🥳🛒 We are excited to announce the winners of our trolley weight guessing competition at this year's Barcode Festival, where we proudly sponsored the main stage! 🎵 Congratulations to our winners from Diageo, Elida Beauty, The HEINEKEN Company, and Mars for guessing closest to the correct weight. Please check your inbox 📧 for an email from us to confirm your prize. We were thrilled to support GroceryAid this year as the Main Stage sponsor and look forward to continuing our support for this wonderful charity. Highlights from the day below 😎👇 #BarcodeFestival #GroceryAid #CommerceMedia SMG | Plan-Apps

We're thrilled to announce that STRATACACHE will be a headline sponsor for the Retail Media Summit UK 2024! 🎉 This is the second year in a row that STRATACACHE will join RMS UK, providing us with their retail media expertise in consumer engagement technology. 🖥️ Leading the way with digital STRATACACHE enhances experiences worldwide for top restaurant, retail, transportation, and service companies. Their smart digital displays and AI solutions power over 3 million screens, boosting profitability and customer satisfaction across 28 countries. We're so excited to have you onboard again STRATACACHE! Stay tuned for more exciting updates in the lead-up to the event, taking place on the 16th of October... 🔗Retailers and brands can sign up for their free tickets using the link below in the comments. 🌟 If you're a solution provider and want to hear more about sponsorship opportunities available this year please email [email protected]. Path to Purchase Institute | {Capture} | Plan-Apps | Threefold #RetailMediaSummitUK #SponsorAnnouncement #Stratacache #Retailmedia 

Maximise your retail media ROI with data-driven strategies! 🚀 At the recent MAD//FEST, SMG's own Lee LeFeuvre shared insights from his 15 years of experience in the retail media industry, highlighting game-changing strategies for brands. One standout statistic, powered by Plan-Apps, is that brands with an effective measurement strategy are seeing improvements in retail media ROI by up to 477%! 📈 This incredible growth underscores the importance of leveraging accurate data and innovative tools in shaping your retail media approach. In today’s competitive market, having a robust measurement strategy isn’t just beneficial—it’s essential. #MadFest #RetailMedia #DataDriven

🌟Client Testimonial Spotlight🌟 Plan-Apps is proud to spotlight some exceptional feedback from one of our esteemed clients, and industry leader, Thomas Joyce-Brown DipWSET of Accolade Wines. 🚀 Discover how Plan-Apps cutting-edge solutions empower Accolade Wines to elevate their strategic planning and optimise their retail media investments precisely and effectively. Read on to understand how our innovative tool has become one they couldn't be without... #RetailMedia #ClientTestimonial