PingPong Digital

👋🏼 Meet PingPong Digital’s newest team member, Aiting Tan ! 🏢 Aiting joins the PPD team as our new Accounts Intern, based in London. 👩🏻💻 Aiting is currently pursuing a Contemporary Media Practice (BA) degree at the University of Westminster, diving deep into the world of media and creativity. 💻 Aiting's previous work experience includes an exciting marketing internship on two reality shows which aired on a popular Chinese television station. 🎥 In her free time, Aiting loves to create content, such as producing short films. She loves music and can play classical piano. Aiting is a cat lover and is a avid traveler, having explored 15 countries so far! Welcome, Aiting!

Last week, we had the incredible opportunity to attend and speak at the British Universities' China Association (BUCA) Annual Conference held at Birmingham City University, our very first client! The event was an enriching experience where we discussed leveraging social media to enhance the reputation, recruitment and ranking of UK universities in China. During our session, He Huang highlighted the significant shift from mere enrolment to active engagement that we have observed over the past few years. This evolution reflects the growing importance of fostering meaningful connections and sustained interactions between UK universities and Chinese audiences. A big thank you to the brilliant BUCA committee for organising such a fantastic conference. The insights and discussions we shared and received will undoubtedly shape our future strategies and collaborations. #BUCA2024 #HigherEd #PingPongDigital #ChinaEngagement

🌟 June has been a busy month for our director He Huang, during his China trip 🌟 He had the opportunity to visit the British Consulate in Chongqing to discuss potential collaborations and also met with the Chief Representative of the Welsh Government in Shanghai, to explore connections between Wales and China in the areas of education, investment and tourism. Exciting prospects are on the horizon! 🚀 Karen Sun Sinba Duan #ChinaMarketing #GlobalOpportunities #Education #Investment #Tourism #China #Wales

👋🏼 Meet PingPong Digital’s newest team member, Hui Li . 🏢 Viola joins the PPD team as our new Digital Marketing Intern, based in the UK. 👩🏻💻 Viola is currently pursuing an MSc in Marketing and Technology at Goldsmiths. She also has a BA and an MA in History of Art from University College London. 💻 Viola's previous work experience includes internships at museums and art advisory services, where she developed her skills in marketing, content creation, and exhibition design. 🖼️ In her free time, Viola loves to visit exhibitions, play badminton and travel. She also enjoys hiking and photography, occasionally dancing, drawing and clay modelling. Welcome, Viola!

Happy month of July! 🌴 We are thrilled to shine the spotlight on Noel Yuqing Xu for the month of July! The questions asked and answered by Noel this month provide insights into her professional journey, interests, and contributions to the PingPong Digital family which we hope helps to foster a deeper understanding and appreciation for their role within the organisation. 🤝 Thank you, Noel, for your continued commitment to excellence and for being an invaluable member of our team! 💚

We are filled with PRIDE! 🌈 📈 Half-Year Update: PingPong Digital’s Path to 50% Growth! As we reach the halfway point of 2024, we’re thrilled to share that PingPong Digital is on track for an impressive 50% growth this year in new business alone! 🚀 (having already exceeded our targets and expectations). Our dedicated team across four global offices has been instrumental in achieving this milestone. Together, we’ve helped our clients navigate the complexities of the Chinese market, driving unparalleled social engagement and brand success. Coming off the back of a difficult 2023, we are so proud of how resilient we and our clients have been. We know 2024 has been a challenging year for some agencies, but our focus and commitment to doing the best work possible for our clients have allowed us to reach this milestone. Here’s a glimpse of our journey so far: 🔹 Expanded partnerships with major Chinese internet giants 🔹 Prioritized innovative and success-driven solutions for global brands and universities 🔹 Strengthened our commitment to quality, transparency, and communication We want to extend a heartfelt thank you to our clients, partners, and team for your unwavering support and dedication. Your contributions have been invaluable, and we look forward to continuing this upward trajectory and achieving even greater heights in the coming months. Stay tuned for more exciting updates from PingPong Digital! #PingPongDigital #Growth #DigitalMarketing #ChinaMarketing #TeamSuccess #ClientSuccess

We had a fantastic night celebrating at the Swansea University Research and Innovation Awards 2024, where our Director Toni Kostanic proudly presented the award for Outstanding International Collaboration. We've been working with the Swansea team since 2021 to boost their QS rankings by targeting relevant academics and researchers on Chinese platforms. Swansea University climbed from the 474th spot in 2021 to the 298th in 2024, increasing their standing by over 100 places. This year's awards highlighted projects across various fields, from early diagnosis of diseases to tackling environmental challenges. The enthusiasm and dedication of all the researchers were truly motivating, and it was an honour to be part of such a vibrant community. A big thanks to the organisers for putting together such a memorable event. Events like these are a testament to the positive global impact that research and innovation can have! He Huang Hsiang-Wen (Simon) Lin Shan Shi James Pack MCIM Chartered Marketer Emma Nehemiah Catrin Evans #ResearchAndInnovation #SwanseaUniversity #ChinaMarketing #PingPongDigital #QSranking #HigherEducation

Do shoppers in China have shopping festival fatigue? Our thoughts on 618 in 2024. ⬇ For the longest time, brands have been encouraged to participate in China's shopping festivals, kickstarted by the success of Singles Day 11.11. 618 was JD.com's answer to 11.11, but this 618 (June 18) is a bit different as JD.com hasn't released any data about the exact sales numbers. Is this a sign of economic downtown? Well, we think it's just part of a change in consumers' shopping habits. There are a lot of different e-commerce platforms in China now, and over the past few years, the emergence of social commerce has been nipping at the heels of big e-commerce platforms. Consumers are shifting how and when they shop, and brands need to move with the times and stop relying on quick wins with these shopping festivals, especially on traditional e-commerce platforms. Consumers are engaging with brands on social media platforms and, as a result, are converting them on these platforms, simplifying the journey for consumers and forcing brands to build more authentic social media relationships with their customers. Here's some of the success social commerce saw on RED and Douyin: • Early Preparation: RED started preparing for the 618 shopping festival in April with themed live-stream training sessions across various categories like e-commerce, jewelry, food, and lifestyle services. • New Advertising Product: Introduced “Grass Planting Direct Access,” allowing platform redirects to major e-commerce sites like JD.com, Alibaba, Pinduoduo, and WeChat Mini Programs. • Performance Metrics: • Orders during 618 were three times higher than the previous year. • Orders from live streaming were 5.4 times higher than last year. • Significant growth in high-value buyers and store broadcasts with sales exceeding 100,000 yuan. Douyin: • Sales Data: During the 2024 618 shopping festival, cumulative sales from e-commerce and live-streaming platforms reached 742.8 billion yuan. • Comprehensive e-commerce platforms contributed 571.7 billion yuan, a 6.9% decrease year-on-year, with Tmall leading, followed by JD.com and Pinduoduo. • Live-streaming platforms, led by Douyin, reached 206.8 billion yuan in sales. ---- Thoughts by: Jimmy Robinson https://lnkd.in/eJzgFXrB

Exciting News from Our Team! We have now officially settled into our new London office at LABS House, Holborn! 🌟 As a team that excels in innovation and collaboration, we are incredibly excited to be part of this dynamic community. The energy here is electrifying, providing the perfect atmosphere to inspire our creativity and drive our growth. 📣A Community That Inspires - LABS' social media channels keep us informed about all the exciting activities happening in the office spaces, ensuring their team never misses out on something they love. 🏢 State-of-the-Art Facilities - LABS offers a lively and dynamic environment. Our member benefits include a café ☕, comfortable communal spaces 🛋️, gym facilities 🏋️, and ample meeting rooms to welcome and host our valued clients. 🌿A Space That Reflects Our Values -  LABS has created a workspace that prioritises health and wellness. The design and ethos of LABS align perfectly with our core values. The combination of sophisticated, calm and warming aesthetics and functional spaces fosters an environment where ideas can flow freely and innovation can thrive. 🔮Looking Ahead - As we settle into our new space, we are filled with excitement about the possibilities that lie ahead. We are here to make an impact, grow and contribute to this wonderful community. Stay tuned for updates as we embark on this exciting journey. Here's to new beginnings at LABS House!

We speak to companies all the time who feel like there is a vast knowledge gap between their HQ and their operations in China. I am frequently asked why, as a China specialist, I'm based in New York or why we have offices in the U.K. This is why. We fill the knowledge gap, we keep the HQ informed and up to date, and our role has become more important than ever! We are your trusted China advisor, partner, and (sometimes) therapist. We are transparent about our work and operations. Whether you're looking for a stepping stone into China or are ready to take your business to the next level in China, we are here to help you succeed. Great article by the Financial Times and Joe Leahy