Exciting News: Permutive has successfully completed both the SOC 2 and SOC 3 Audits 🎉 These reports validate our strong focus on security, providing our customers and partners with the utmost confidence in our controls and practices. They are a testament to our collective commitment to maintaining the highest standards of security. Find out more about the audits here: https://lnkd.in/eUhjgMEa
Permutive
Software Development
London, England 8,954 followers
Permutive puts publishers in control of their revenue by enabling them to reach and monetise 100% of their audience.
About us
Permutive puts publishers in control of their revenue by enabling them to reach and monetize 100% of their audience while respecting consumer privacy. With Permutive, publishers can develop unique audience insights, optimize campaigns on the fly, and provide detailed mid- and post-campaign reports. In unlocking the true value of their audience, Permutive’s customers drive direct deals, win more RFPs, and secure repeat business with advertisers. Permutive is trusted by the world’s largest publishers, including News Corp, Hearst, The Washington Post, BuzzFeed, Penske Media, Future plc, the BBC, The Guardian, Vox Media, Insider, Hubert Burda Media, Condé Nast International, Trusted Media Brands, Hello! and Reworld Media.
- Website
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http://permutive.com
External link for Permutive
- Industry
- Software Development
- Company size
- 51-200 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2016
- Specialties
- Data Management Platform, DMP, Publishing, Advertising, Real-Time, Edge Processing, First-party data, Cohorts, audience platform, responsible advertising, edge computing, Direct-sold programmatic, and Privacy
Locations
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Primary
145 City Road
London, England EC1V 1AX, GB
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55 5th Ave
New York, NY 10003, US
Employees at Permutive
Updates
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Listen to this fantastic conversation between our GM for advertisers, Elizabeth Brennan, and Kumar Amrendra, Head of Digital Marketing, Planning, and Data Science at Sky. They met with Justin Pearse at NewDigitalAge in Cannes to discuss cookieless plans, the power of publisher signals, and Sky’s checklist for buying tech. Listen now: https://lnkd.in/epRryyEr #ReimagineAdvertising #Cookieless #PublisherData
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Want insights from Hearst, The Arena Group, TelevisaUnivision, and The Washington Post on data collaboration, identity management, clean rooms, and exceeding ad industry expectations? Read this piece in Digital Content Next, highlighting the top trends from our recent publisher panel hosted by our VP of Customer Success, Jeffrey Rosello. Thank you to all our panellists for sharing their expertise! #Reimagining #Data #collaboration https://lnkd.in/dpxJ4JxQ
Four media companies on tackling signal loss with data collaboration
https://digitalcontentnext.org
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In this episode of CFO THOUGHT LEADER, meet our CFO, Michael O'Grady, and learn why SaaS is his native language. Full episode here: https://lnkd.in/dmZb3wsp And on Apple Podcasts: https://lnkd.in/dZajjv6S #CFO #ThoughtLeader #SaaS
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Permutive reposted this
Next week we are hosting the ultimate advertising breakfast event! 📣 Hear from expert guest speakers from The Telegraph, Permutive, MiQ, PubMatic, and more. We’ll address digital marketing’s most pressing issues across CTV, DOOH and omnichannel, alongside privacy and consent in publishing. Register for your place here! 👇🏽 https://lnkd.in/eWFB4gW5 #AdTech #Event #Marketing #Omnichannel
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Permutive reposted this
Customer spotlight! 🥳 As third-party identifiers lose their reliability, the importance of first-party data has never been clearer. By harnessing their own data and actionable insights throughout the sales cycle, Bauer Media Group has achieved remarkable success with Permutive. Their shift to a brand-centric audience strategy has delivered impressive results: 🌟 75% increase in revenue 🌟 152% rise in advertiser count 🌟 31% boost in average CPM Read their exciting story here: https://lnkd.in/eyMS4tnZ #DigitalAdvertising #FirstPartyData #AudienceEngagement
How Bauer Media increased revenue by 75% with Permutive
permutive.com
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Our CEO & co-founder Joe Root is at Cannes Lions International Festival of Creativity this week with the goal of bringing people across the publisher ecosystem together, including retail media. Learn more about Joe and his mission for Permutive in an interview with Kerry Flynn at Axios for its "1 big meal" series. https://lnkd.in/evMTrC7V
Permutive CEO chats data, genAI and Cannes
axios.com
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Elizabeth Brennan shares her key themes for Cannes in Performance Marketing World. Including this piece of advice: “Brands should look beyond tech that replicates the status quo and start working in more innovative ways, moving towards trusted, collaborative solutions that are solving tomorrow’s problems so that they don’t rebuild their tech stack on sand.” #cannes #data #collaboration #advertising
"Ostensibly the Cannes Lions Festival of Creativity, in recent years, would be better dubbed the ‘Festival of Creativity and Technology’." We're just days away from seemingly all of adland packing up its bags and migrating to the south of France for a week on the Croisette, celebrating the very best creative the industry has to offer. Ahead of all the parties, events, interviews and fanfare, PMW spoke to industry experts who will be on the ground in Cannes and asked them what topics they think will lead the charge across the beachfront. Read on via the link in the comments. With insights from Paul Wright Uber Justin Reid Tripadvisor Andrea Ching Bloomberg Media Hugh S. LiveRamp James Hill EXTE Luke Fenney LiveRamp Steven Filler ShowHeroes Group Sarah Lewis ShowHeroes Group Elizabeth Brennan Permutive Philip Acton Adform Mateusz Rumiński PrimeAudience Kay Schneider ShowHeroes Group #CannesLions #festivalofcreativity #media #advertising #marketing #performancemarketing #ai #cookieless #data #adtech
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What Joe Root said ⤵ The team are ready for Cannes Lions International Festival of Creativity 🌊 A few slots are left; if you're out on the Croisette next week, come and say hi to... Our CEO Joe Root Our freshly onboarded CCO, Jay Stevens Advertiser GM, Elizabeth Brennan Global Marketing Leader, Rhiannon Prothero & Retail Media GM, Samuel K. https://lnkd.in/eZMx9dtH
Publisher signals aren't just the future of media buying, they drive performance today at enormous scale. We've reimagined how the ecosystem can collaborate and activate on those signals, and the results are phenomenal: 2.1x sales, 51% reduction in CPAs, and 90% uplift in CPMs. Everyone wins. If you're a publisher, advertiser or ad-tech company looking to reimagine a more performant, sustainable ecosystem, get in touch in my DMs! I'll be joined by a load of awesome Permutive folk out for the week: Elizabeth Brennan, Jay Stevens, Rhiannon Prothero, Samuel K.
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Amazing to see our Head of Advertiser Customer Success, Ned Jones, recognised by Performance Marketing World in the 2024 PMW 100 Powerlist 🎉 Ned drives transformative partnerships with our advertiser customers, truly disrupting the status quo of the programmatic approach. One judge reviewing Ned’s PMW 100 Powerlist entry said: “The results Ned has delivered for Sky are impressive, and he's clearly well respected by his peers.” Congrats, Ned, and to all the other 2024 Powerlisters! #disruptor #adtech #excellence https://lnkd.in/eK2QAXV6