Informed by data. Driven by culture. Inclusive in nature. OMG UNITE has been helping brands achieve meaningful reach across diverse communities authentically since 2009. Using our in-house cultural lenses and marketing expertise, we shift our clients from unconscious exclusion to conscious inclusion, ensuring they understand and engage with the relevant contextual environments across multicultural, LGBTQIA and disabled audiences. We specialise in: • Insight & Strategy (Diversity Audits, Audience Analysis, Cultural Opportunity and Educational Workshops) • Media Activation (Engagement Strategy, Media Planning, Media Buying and PR & Earned Media) • Content & Partnership (Concept to Creation, Partnership & Sponsorship, Creator Collaborations and Community Engagement) Through this, we help you provide audience-first, content-led marketing that connects on the first go. OMG UNITE is a diversity-driven agency within Omnicom Media Group UK Limited. www.omgunite.com
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OMG UNITE reposted this
"Listen to their stories and experiences, understand their differing needs, and adapt accordingly." Josh Chi, Managing Partner at OMG Unite speaks to Creativebrief on the importance of inclusive comms and ensuring that brands and marketeers authentically engage and meaningfully support the LGBTQIA community year-round. https://lnkd.in/eJgPR_Eh
OMG UNITE reposted this
#pridemonth was once a sea of rainbow logos on Linkedin. Yet arguably, today businesses and consumers alike are immune to rainbow washing. Instead, businesses that show commitment to the LGBTQIA community and stand by their values all year around are the ones that remain in favour. Advertising data shows that 60% of LGBTQIA people in the UK believe that brands should express their views on political and social issues compared to 41% of non-LGBTQIA people. Given that 67% of LGBTQIA consumers are more likely to recommend items that they see in advertising than their non LGBTQIA peers (49%), it's important to take note. We asked the industry, how can the marketing industry more authentically engage with the LGBTQIA community all year round? Featuring insights from: Anthony Leeds, Communications Co-Director and Senior Account Director, Outvertising and Propeller Group, Jasmine Dawson, SVP Digital, BBC Studios, Ella Britton, Strategy Director, Behave, Josh Chi, Managing Partner, Head of Media & Strategy, OMG UNITE, Tom Ghiden, Managing Director, JOAN Creative, Jonathan Pollard, Head of Strategy, RAPP, and Stephanie Nadi Olson, Founder, We Are Rosie Read the full article via the Creativebrief platform: https://lnkd.in/eJgPR_Eh
Amazing time with UNITERS at #GG2Awards last night and picking up the Advertising Agency of the Year second time in a row was just icing on the cake! I'm obviously bias but UNITERs make the best team ever! Congrats to all OMG UNITE at Omnicom Media Group UK.
🎉 Celebrating Identity, Love and Safety 🎉 We at OMG UNITE had the pleasure of joining Attitude for their fourth annual list of 101 industry leading LGBTQ trailblazers at Rosewood London with wonderful, thought-provoking industry key speakers, as well as celebrating our work with Lambeth Council to share stories and advice on how to practice safe sex, especially when it comes to HIV prevention. Since November, we've been working tirelessly with our incredible partner and host, Attitude Magazine UK on a four-piece project aimed at promoting awareness and the prevention of HIV. Together, we've celebrated stories, provided resources to empower individuals to take control of their sexual health and had the opportunity to join an in-person afternoon to celebrate all our wins. This week, we're thrilled come to a close to the final piece of the project, which not only wraps up our collaboration beautifully but also serves as a reminder that identity, love and safety are interlinked. The event and the campaign may be over, but the fight and need for awareness on HIV prevention and LGBTQ rights still have a long way to go which we all have a part to play. Have a great weekend! 💕 #lgbtq #hivprevention
OMG UNITE reposted this
Brilliant and honest chat with my friend Shez Iqbal. Loved every single minute of it!
Check Out My Latest Podcast Episode of Leadership In Colour!🎙️ Hello! I just released an incredible chat I had a few months back, with my friend Serhat Ekinci from UNITE of OMG. We dove deep into how our roots and heritage influence our leadership styles and life choices, all through Serhat's eye-opening experiences. From his early days hustling as a kid to making big moves in the UK's corporate world, Serhat's journey is nothing short of inspiring. He shared some real gems about overcoming challenges, embracing cultural identity, and the instincts that guide our business decisions. So, grab your headphones and join us in this personal and insightful conversation. It's a story of resilience, identity, and the wisdom gained through a rich tapestry of experiences. #podcast #leadership #culture #identity https://lnkd.in/enTqDdXh
OMG UNITE reposted this
Managing Partner I WACL Future Leader Winner 2020 I DEI Leader I Certified Coach I Yahoo EMpower Ethnic Minority Future Leader 2021I MEFA Mentor
A fabulous collaboration between OMG UNITE and the brilliant team at Vox Media to produce a campaign that aims to inspire Londoners to join neighbourhood policing and serve their communities at a grassroots level. So proud of the amazing work delivered by nubia A. Foreda B. Charlotte Kirby Katie Jackson Luke Lloyd Jones Omnicom Media Group UK Serhat Ekinci Josh Chi #inclusivemarketing #communityengagement #communityfirst #media #advertising #diversityequityinclusionandbelonging #partnership #contentmarketing #peopleandculture #recruitment #creativity #inclusionmatters #marketing
At Vox Media, we believe the future will always be better than the past if we face today with hope, inspiration and action. We call it Real-World Optimism, and it powers everything we do. That’s why, when PoliceNow asked us to help them recruit Londoners wanting to transform their communities, we did just that. Told through the experiences of serving officers, we launched a community-centric video series showing young people how a career in the police can make a real difference in the city they love. Such a pleasure working with the Unite Team at MGOMD on this partnership! Sangeetha Mahadevan nubia A. Foreda B. Serhat Ekinci Charlotte Kirby Luke Lloyd Jones Layla Faruque Brendan Mahony
OMG UNITE reposted this
We are thrilled to introduce our luminary panellist, Sangeetha Mahadevan. She is currently the Managing Partner at OMG UNITE, part of Omnicom Media Group UK, and was also a recipient of the WACL Future Women Leader Award 2020, the Yahoo EMpower Future Leader 2021, and the Medialeader Future 100 Class of 2023, representing her contributions to innovative changes. Sangeetha is also a proud member of Media For All [MEFA], where she joint-led the mentoring program for two years as a co-director. Her speciality in multicultural, LGBTQ , and disability marketing makes her a driving force for diversities in the marketing industry. With over a decade of international experience, Sangeetha’s content strategies and brand partnership solutions are worth the insight! Join us for a masterclass as she shares her expertise in consulting global brands, driving business growth and agency elevations! Secure your ticket now: https://lnkd.in/gHB2jfTV A warm reminder of event details: Understanding Lunar New Year in Marketing- IOCMP X Media For All [MEFA] LNY event Date: February 22nd, 2024 (Thursday) Time: 18:00~21:00 GMT Venue: Clear Channel HQ - London W1F 9JT #marketingevent #lunarnewyear #chinesenewyear #marketingstrategy #MEFA #iocmp
OMG UNITE reposted this
I had the pleasure to have a great honest chat with Simone Marquis and Bethan Neil at IPA (Institute of Practitioners in Advertising) on being a parent and navigating through work and life. OMG UNITE Omnicom Media Group UK
The latest episode of IPA On... sees Serhat Ekinci, MD of Unite at Omnicom Media Group UK and Simone Marquis, Managing Director at The Unmistakables explore family-related leave and returning to work During their discussion, Serhat and Simone invite us to reflect on the value we place on bringing up children, and how this is mirrored in parental leave. They honestly discuss their own experiences of parental leave and the impact it has had on bonding with their children, and their work, as well as the need for greater transparency of people in positions of power taking parental leave, for it to be encouraged and normalised for everyone. Listen and subscribe: https://lnkd.in/evGXimFH
Delighted to announce that I am a judge for the 2024 Outdoor Media Awards, run by Clear Channel UK in partnership with Campaign UK! The OMAs are a celebration of the very best and brightest in the OOH industry, and I can’t wait to see all of the remarkable entries. Read more and download the entry kit here: https://lnkd.in/dbMev_Jy #OMA2024 #OutdoorMediaAwards #OOH OMG UNITE Omnicom Media Group UK
Proud to have the most shortlists and wins at Media For All [MEFA]. Congrats to all OMGers Omnicom Media Group UK, MG OMD and UNITERS OMG UNITE 👏
We’re thrilled to have been recognised as Media For All [MEFA]’s All In Champion at their inaugural DEI Awards. The All In Champion Award recognises companies that have made significant progress in the DEI space and have this embedded in both their ethos and their culture, and OMG are extremely proud to be recognised for our commitment to our ongoing DEI journey. A massive congratulations also to MG OMD, OMG UNITE and OmniGov for winning the Inclusive Media Planning & Buying Award for their campaign with NHS Blood and Transplant, and Serhat Ekinci for being Highly Commended for the Hammer Award. These achievements would not be possible without the hard work of all our OMG’ers and in particular our employee Advisory Groups who make such a vital contribution in our mission to making OMG a truly inclusive environment where everyone can thrive. You can find out more about MEFA and the work they do to celebrate D&I and creating meaningful, positive change within the industry here: https://lnkd.in/eUSEd-n