Ogilvy UK

Ogilvy UK's summer of sport continues - bring on the Olympics! Marketing bible Creative Salon Worldwide deep dives into the biggest ad campaigns of the world's biggest sporting event. Their rising star reporter Avnie Bansal profiles ‘It’s Magic When The World Comes Together’ for The Coca-Cola Company by WPP Open X led by Ogilvy and supported by EssenceMediaCom, VML and Hogarth. See link in the comments. Avnie writes: "Our differences are what make us unique, but when we come together, that’s when the ‘Real Magic’ happens," says Islam ElDessouky, global vice president of Creative Strategy and Content at The Coca-Cola Company. In its role as a Worldwide Partner of the Olympic and Paralympic Games and Presenting Partner of the Paris 2024 Olympic Torch Relay, The Coca-Cola Company has reinforced its hug motif as the theme for Paris 2024.

WPP won Most Creative Company at Cannes Lions this year. Want to know what's going on in the beating heart of the creative industry? Read WPP's breaking news in The Weekly. Every week is a school week.

Ogilvy PR is thrilled to have been shortlisted for the 2024 PRWeek Awards Large Consultancy of the Year - for the third year running. Making this shortlist is certainly something to celebrate. Thanks to our clients, partners and, of course, the Ogilvy PR UK team who deliver each and every day. Julianna Richter, Matt Buchanan, Nicola Dodd, Charlie Coney, Jane Fearnley, Toby Conlon, Rahul Titus, Imogen Coles, Jenny McCoubrey, Fiona Gordon.

Ogilvy PR was named Best Large Influencer Marketing Agency at the Influencer Marketing Awards 2024. They secured more awards than any other agency for the sixth consecutive year. Huge congratulations to our teams for continuing to lead the industry in #InfluencerMarketing. Rahul Titus, Global Head of Influence: “The IMAs represent the pinnacle of the best in class influencer marketing across the globe. We are incredibly honoured and humbled to see our continued investment into influence being recognised on this global stage. Winning best large global influencer marketing agency this year is an incredibly special moment for our teams around the world who strive to do the best work of our lives.” Imogen Coles, UK Head of Influence: “Last week Ogilvy made it 6 years in a row as the most awarded Influence agency globally. Made better by also receiving the coveted, Best Large Influencer Marketing Agency award, a crown amongst 25 total wins! These awards are a testament to the partnerships we have around the globe with each of our clients, and it’s only through this shared vision for the influence industry that we’re able to keep coming back stronger every year.”

The Financial Times covers the launch of Ogilvy PR's Influence Shield, a pioneering new global offer that manages influence risk. Influence Shield builds confidence and innovation for brands by increasing safety in influencer marketing. See link in the comments. Led by Toby Conlon, Global Head of Crisis and Risk, and Rahul Titus, Global Head of Influence, Influence Shield combines Ogilvy PR's social media and influence expertise, coupled with their reputation and risk management capabilities. Ogilvy’s influencer specialism is the biggest and most awarded in the world with over 400 dedicated Influencer practitioners across the network covering 38 countries. Toby Conlon: “Risk is nothing new to businesses, but Influencer marketing has become such a dominant force it represents the new frontier for brand reputation. Many businesses are finding out the hard way. Influence Shield gives brands the confidence to move forward, which means there’s even greater opportunity and innovation.” Rahul Titus: “Influence is no longer a 'nice-to-have' for brands, it's a business-critical channel. Influence Shield equips brands with the foresight and agility to navigate risk proactively, turning potential pitfalls into opportunities for greater impact and trust.”

Flashback to the biggest day in the be-sci calendar... Nudgestock 2024 ⏰ Landing for it's twelfth year, our team of experts debunked the myths of time, opening our minds to it's creative possibilities and business application.    Thanks to our world-class band of speakers, including Dr Tara Swart Bieber, Jonathan Haidt, David Meinhart, Kirsten McPherson and Nuala Walsh, as well as the 500 CMOs that attended.    If you missed it, don’t worry, we recorded it, watch it back for free. Link in the comments. #Nudgestock2024 | Ogilvy | Ogilvy Consulting | WPP | MAD//FEST

"If creativity is our superpower, then bad pitch processes are our kryptonite." Patou Nuytemans, ceo EMEA, Ogilvy. A great opinion piece in LBBonline - Little Black Book, Patou writes calling for better pitch practices. "As a true believer of creativity, I love a pitch. It is the ultimate opportunity for an agency to show off its creative prowess and help a client imagine a new future. The process demands us to bring talent together with diverse and deep-set expertise to solve real-world problems via creative solutions. There really is no higher calling when it comes to what creativity can achieve. But if creativity is our superpower, then bad pitch processes are our kryptonite." Patou Our Chief Growth Officer Laura Vipond concurs: "Bad pitches indeed run agency creative reserves down, whereas a good pitch can energise a team. Great to see a #PitchPositivePledge shout out. I couldn't agree more, we all need to stand together across the region to affect real change." Link to the article in the comments.

Our CEO powerhouse Fiona Gordon was on BBC One's BBC News this morning talking to Tadhg Enright about the impact of the Euro's result on brands and businesses for Spain and England. Fiona Gordon: "This summer of sport is what Ogilvy UK calls the collective economy - global sporting experiences breaking down boundaries and building connection. Behavioural Science reveals national sporting events create collective euphoria, so people celebrate the country as much as the sport. The Olympics and Paralympics are just weeks away, brands that can authentically tap into that inclusivity will be the winners, no matter the result. And let’s not forget the Gareth Southgate effect. He gave the team space to pursue their personal values, these young lads use their platforms for change on equality, inclusivity, and community. Southgate and the team have given us all a lesson in leadership, generating not just optimism but generosity of spirit too."

The Times' firebrand business columnist Harry Wallop came to Nudgestock last week, our behavioural science festival for CMO's. Behavioural Science guru (and our VC) Rory Sutherland was one of twelve headline speakers which included Jonathan Haidt, Oliver Burkeman, Nuala Walsh and Michael Norton. Rory's talk asked are we too impatient to be intelligent? Harry picks up on some of Rory's points, read his full article, link in the comments. Watch Nudgestock back on YouTube, see the other link in the comments.

What. A. Time. Nudgestock 2024 lands it’s twelfth year in spectacular fashion. The theme was time. It delivered a day of invaluable insights, be-sci secrets and energetic entertainment for all 500 CMO's that attended. Thanks to our world-class band of speakers, including Dr Tara Swart Bieber, Jonathan Haidt, David Meinhart, Kirsten McPherson and Nuala Walsh for opening our minds to the business, be-sci and creative power of harnessing time. If you missed it, don’t worry, we recorded it, watch it back for free. Link in the comments. “One of the most raved about days in the marketing calendar, we couldn’t be happier with the success of the festival. The energy in the room was palpable all day with the best feedback of speakers we’ve had to date. We’re thrilled Nudgestock has continued to inspire thousands of leaders in business to think different and to continue to make a collective impact to our industry.” Dan Bennett, Partner & UK Lead, Behavioural Science at Ogilvy Consulting Roll on Nudgestock 2025! #Nudgestock2024 | Ogilvy | Ogilvy Consulting | WPP | MAD//FEST