NumberEight

On the back of #Google's recent pullback for 3rd party cookie deprecation in favor of presenting consumers with a clear, easy-to-read choice 🤞 (a la #ATT), we thought… let's just ask!

What is the impact of decentralized computing on sustainability? Decentralized computing, such as blockchain, has often been slammed for the amount of energy it uses but while blockchain uses a significant amount, edge does not. This is because it reduces data transmission and uses energy-efficient modes, making it more sustainable in the long run. 🌍 But wait, there’s more - head on over to our article to find out how energy-efficient it is: https://bit.ly/4bipXT4 #DecentralizedComputing #EdgeComputing #Sustainability

#Consumers want personalized content, but don't want their privacy compromised. #Advertisers want to deliver #personalized content, but… …treat #privacy as a checkbox activity. There's a lot of assumption that to deliver personalized and relevant content, advertisers need to track us to the nth degree so that they know every single detail about our lives. That's simply untrue - especially given the latest wave of #IDless and ID-free solutions that deliver this fine balance between personalization and privacy right out of the box - and I'm not talking about Privacy Sandbox! #Google's latest backtracking on their 4-year promise to deprecate 3rd party #cookies sounds eerily similar to when #Apple decided to ask users for their opinion. And what's happened since? Almost 75% of users have said no to tracking. While the industry has continued to cling to elements of ID-based solutions instead of moving forward, targeting precision has significantly reduced, acquisition costs have skyrocketed, signal loss continues, and… I could go on. We are in a unique position in that the industry can and should push forward with solutions that are forward-thinking, future-proof, and, most importantly, keep consumer interest at the center of everything. At the end of the day, we're all consumers and deserve better solutions than those that exist today. Anything that results in BAU is simply a massive wasted opportunity and time.

Are you along the ad delivery chain for in-app, podcast, or CTV inventory? Then boost your revenue with Euclid Lite! Our solution increases your demographic data coverage in hard-to-reach environments. Find out how we can help: https://bit.ly/3SORgio #NumberEight #IDLess #DemographicData #Data

With 8 million Australians 🇦🇺 tuning into the LiSTNR’s #radio shows, #podcast and #news broadcasts🎙️, the #publisher approached NumberEight to help them increase #addressibility of hard to reach #audience Leveraging #Euclid, NumberEight’s ID-less behaviour product, we achieved:  - CPM: 15% ⬆️  - Active users with a cohort assigned: 86% - Impressions with a cohort or live moment assigned: 92% Read more of the project here 👉 https://lnkd.in/ezGprPU4 #IDLess #Audio #Results

Guess where we went? Cannes! That's right - the team traveled to France and we can't wait to tell you why... 🫢 Keep up with what we're doing by subscribing to our newsletter: https://bit.ly/4brbJA7 #NumberEight #BehaviorIntelligence #AppPublisher #Cannes

How does AI transform contextual targeting? It’s simple: AI provides deeper insights and customized workflows so you can have more control over ad placements and your audience targeting. 📈 If you use a strict testing method which focuses on contextual solutions and identity, you’ll be able to predict campaign outcomes in a post-cookie world. Here’s how you can do it: https://bit.ly/4eu2Mbl #AI #Cookieless #ContextualTargeting

Did you know that the Seller Defined Audience framework is changing the game for in-app advertising? This is because it allows app publishers to utilize first-party data as well as audience segment IDs and enhance ad targeting through behavioral patterns.👏 Does this sound appealing? Let’s introduce you to our custom taxonomy, Mobex. Mobex improves your ad revenue and first-party data, making user data addressable. Check out what else: https://bit.ly/4c0yMSJ #SDA #AppPublisher #InAppAdvertising

🎙️🚀We're thrilled to share our latest podcast episode featuring the amazing Ravit Ross, CRO of Start.io .io! 🌟 In this episode, Ravit shares her journey to finding her voice—an experience many of us can relate to. "Having the confidence to speak up in meetings, having an opinion without being ashamed or afraid to say it out loud, and sticking to it—that's crucial. I still struggle with this, but it's essential to put yourself out there." - Ravit Ross Ravit's insights remind us of the importance of confidence and resilience in voicing our opinions, even when it feels daunting. 🌟💪 Tune in to hear more about her journey, the obstacles she's overcome, and her advice on how to find and use your voice effectively. P.S. The interview was done prior to the Cannes Lions International Festival of Creativity 😎 #WomenLiftingWomen #Podcast #Leadership #femaleLeadership #Empowerment #FindingYourVoice #Inspiration #Confidence #Resilience NumberEight Odeeo

Do you sell your inventory directly or through in-market resellers and need to boost your reach? 👏 Our solution Euclid will increase your scale by 5x and solve identity without any IDs by using our AI-based behavioral intelligence. Come and see what it'll do for you by booking a demo with us! Click: https://bit.ly/4aZQlSF #NumberEight #AppPublisher #Advertising #Brands