NOVA reposted this
Are consumers backing "bricks and mortar" retailers? Over the next 5 years, research forecasts 40% of outdoor living products will be purchased in store, compared to 26% currently. With over 75% of the online sales coming through mobile devises, rather than a desktop. Do you agree with these predictions? Personally, I can see the mobile devise figure being accurate but what about consumers returning to stores? Is this down to the confidence of buying from a store rather than a website and wanting to make sure they see what they're investing their hard earnt money in or any other factors?