Nobody's Child

Recently our founder, Andrew Xeni discussed Digital Product Passports at TheIndustry.fashion & TheIndustry.beauty LIVE. We’re proud to be one of the first fashion brands to explore DPPs outside of the luxury sector – and it makes us even prouder to see Andrew up on stage talking about it.    Find out more in the post below.

Last week, our Ecommerce & Digital Director, Chris Bishop, was a guest on a panel at the Drapers Future of Fashion Conference in London.   Joined by Rebecca Thomson from Drapers, Sophie Drake of Never Fully Dressed and blubolt's Iestyn Keyes, Chris discussed the importance of understanding data to personalise the customer journey. His key point was that “what you don’t measure, doesn’t exist”. At Nobody’s Child we use multiple SaaS platforms such as digital experience intelligence and analytics platform Contentsquare as well as Algolia for dynamic merchandising, onsite search and product recommendations.    Through collaboration with our tech partners, we’re proud to be learning more about how we can turn data into learnings that really make a difference to our customer – the very people who sit at the heart of our brand.

We’re thrilled to share that our Ecommerce Trading Manager, Helena Hastings, recently participated in a Pulse eCommerce Summit ‘24 panel discussion hosted by Commerce Thinking alongside other esteemed industry leaders from Axel Arigato and H&M. During the panel, Helena provided valuable insights into trading and optimisation, highlighting the strategies we’ve put in place at Nobody’s Child, using tools such as Contentsquare. The conversation on sustainability was particularly impactful, where Helena spoke on DPP (Digital Product Passport) and the necessity of robust data to inform customers on traceability and transparency. Go Helena!

We’re so proud of our CEO, Jody Plows, who has been recognised as an influential leader in the ‘disruptor’ category of the 2024 Retail Week, Retail 100.    Featuring alongside 27 other inspirational women in the industry, this achievement is a celebration of success, and a huge testament to Jody’s passion, commitment and fresh approach to modern leadership to support innovation and growth.    A real moment for all of us at Nobody’s Child, congratulations Jody and thank you for leading the way! Find out who else made the list on Retail Week here: https://lnkd.in/ekbGVS_m

We’re delighted to announce that our CEO, Jody Plows has been picked to be a part of the esteemed judging panel at this year’s Drapers Awards, joining the likes of Mary Homer from The White Company, Nick Beighton of MATCHES and Sarah Welsh at N Brown Group   2023 was a memorable year for Nobody’s Child, picking up two trophies for ‘Retailer of the Year’ and ‘Best Marketing Campaign’. We know all too well how much goes into every winning entry and we’re so proud that our own CEO will now play a part in rewarding the very best in the British fashion industry on the night.      Good luck everyone!

This week was a very special week at Nobody’s Child. As another financial year came to a close, we got together to celebrate our team of passionate people and the core values that keep our brand focused as we hit milestones and set ambitious targets for the year to come.    Our leadership team took to the mic to thank their teams and we shared our personal gratitude for one another through our value awards nominations. If you’ve got something nice to say at Nobody’s Child, you write it down… because we believe kind words create the most rewarding ripple effect. It’s a bi-monthly moment that’s become central to our company culture. Even as we grow, we make sure we shout out every single one.    Huge congratulations to all our winners and thank you to Maison Mirabeau, Moth Drinks and Inflow Booths for adding to the fun.

This week our CEO, Jody Plows, featured in an interview with Retail Week. We wanted to say a huge thank you to Chloe M. for writing such a lovely piece about our brand, covering everything from the pivotal moment it all began, to the culture that Jody continues to passionately build and nurture. “Walking into the Nobody’s Child headquarters, we are greeted by the hustle and bustle of the team; it’s just like the backstage buzz of a fashion show… the team is busy discussing the new ranges, steaming the pieces, and moving rails of products across the office.” As always, gratitude goes to Andrew Xeni, Tom Singh OBE and all the other board members for their unwavering support and guidance along the way. Read the full article here: https://lnkd.in/gi2JiXwU

This year we celebrated the end of Earth Month with our partner SOJO, a trailblazing tailoring and repairs platform. Last Saturday, they popped up in the window of our Carnaby St store with their sewing machine, to offer free alterations to our customers, helping to keep much loved NC styles in circulation for longer. Through this event and the recent pledge we’ve signed with SOJO, we hope to increase awareness around repair as an accessible, easy and affordable option for consumers around the UK. Backed by the British Fashion Council, the initiative aims to create an industry-wide movement that has the power to create long lasting change.

This week, our founder, Andrew Xeni, joined other inspirational retailers and entrepreneurs at The Retail Summit 2024 in Dubai, discussing innovation, transparency and traceability in an ever-evolving retail environment. The event, held at the iconic, Atlantis, The Palm, was attended by over 800 attendees from across the globe including our own Jody Plows.   Over the course of two days, Andrew was joined on stage by Broghan Smith from TikTok Shop, speaking about the evolution of retail, focusing on sustainability and piloting web 3.0 technology. The panel was chaired by Lauren Stephenson, Customer Success Director at Fabacus. He also held a roundtable session discussing the potential of Digital Product Passports and the positive impact QR codes can have on encouraging the customer to make more conscious and informed shopping choices.    It’s so inspiring to see Andrew shaping the future of retail amongst other industry leaders at such a prestigious event. Watch this space!

Today we celebrate Earth Day. At Nobody's Child, we use lower-impact fibres and are looking into those from textile-to-textile recycling. Last week, our Sustainability Manager, Philippa (Philly) Grogan joined an expert line up of speakers at the British Fashion Council (BCF) fourth annualInstitute of Positive Fashion (IPF) Forum. The IPF Forum is an annual, actions-oriented conference organised by the BFC, focused on accelerating the foundations of a circular fashion ecosystem in the UK by 2030. Philly made a business case for recycled fibre content alongside other leaders in the field including from those from Säntis Textiles, Circular Economy, Helen Kirkum and New Look Retailers.