In the latest 'Meet the Revolutionaries' interview, James Trott, Senior Director of Audience Planning and Global Addressable Media at The Coca-Cola Company, explains his approach to driving innovation...
NewDigitalAge
Book and Periodical Publishing
London, England 5,975 followers
A publication for the digital industry written by those in the digital industry. A Bluestripe Media publication.
About us
A selection of the best articles posted on www.NewDigitalAge.co, a new site from the team at Bluestripe Media. This site is written by the industry for the industry.
- Website
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http://www.newdigitalage.co
External link for NewDigitalAge
- Industry
- Book and Periodical Publishing
- Company size
- 2-10 employees
- Headquarters
- London, England
- Type
- Privately Held
Locations
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Primary
151 Wardour Street
2.05
London, England W1F 8WE, GB
Employees at NewDigitalAge
Updates
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Programmatic curation-as-a-service specialist Multilocal has appointed Rachel Powney to the newly created role of Vice President of Marketing. With 20 years of experience in the ad-tech industry, Powney is set to lead Multilocal’s strategic positioning and consolidate its standing as a global authority in audience curation...
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"Mobile gaming offers little moments for gamers that are actually big opportunities for brands." - Speaking at NDA Live: Audio Advertising, Natalie O'shea, Head of DAX Audio Sales at Global, discussed the effectiveness of digital audio and how that's being boosted by the emergence of in-game audio. Click the link in the comments to read what she had to say at the event.
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Simon Halstead sums up what is happening with the cookie depreciation and the Privacy Sandbox saga Full story in comments
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Publicis Media UK has announced the appointment of Andy C. as its first-ever Chief Technology Officer. Read all about the new hire via the link in the comments.
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Matthäus Bognar, General Manager - EMEA & APAC, Nosto, offers six ways that companies can overcome any concerns and challenges around experimentation... Link in comments.
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Striking the balance: Human touch vs. AI in creativity "While AI generates new opportunities for creativity, the real magic happens when these tools are used to complement human ingenuity." By Laura Lane, Head of Marketing, Northern Europe at HubSpot Read everything Laura has to say about the relationship between humans and AI via the link in the comments.
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On the 26th September, NDA’s Media Pride Lunch, in partnership with Outvertising, will proudly return for a second year to celebrate the LGBTQIA community working in advertising & marketing. Part of our ongoing Media Pride initiative, it’s an afternoon of food, drinks and great conversation to give those within the community – and their allies – a way to come together and support the great people in this industry. As well as the lunch we’ll be kicking off with a fabulous panel session, including speakers from across the industry and hosted by our very own NDA editor, Justin Pearse. We work in an industry full of individuals. It is an industry that should be open to anyone – regardless of background, gender or sexuality – and so let’s come together and reinforce that! Click the link in comments to get involved
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David Hall of Navigate Digital delves into the historical challenges and provides practical tips to enhance your B2B affiliate marketing strategies and lessons learned from the SaaS sector. Full story in comments