Why signal loss doesn’t need to mean stumbling in the dark By Vanessa O’Connell, Head of Marketing Communications, Nano Interactive Link in comments
NewDigitalAge
Book and Periodical Publishing
London, England 5,913 followers
A publication for the digital industry written by those in the digital industry. A Bluestripe Media publication.
About us
A selection of the best articles posted on www.NewDigitalAge.co, a new site from the team at Bluestripe Media. This site is written by the industry for the industry.
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http://www.newdigitalage.co
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- Book and Periodical Publishing
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Updates
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NDA’s Dragons’ Den-style event headed to the North of England for a second time, once again bringing together industry tech providers (Brave, Adform, Mantis) and a trio of agency leaders (McCann Manchester, Republic of Media, dentsu) in Manchester. Read about the event via the link in the comments. Interested in taking part in a future Salford/Soho Sessions? Drop a note over to [email protected]
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"We know that 70% of digital transformation programmes fail and many successful ones also go over time and budget. Often these programmes get criticised for lack of clear communication and stakeholder involvement. Having had to procure emerging technology for global organisations and governments for the first time there are some key lessons in evaluating any new technology, particularly with the plethora of AI and Gen AI tools that flood the market daily, that may provide useful," Tiffany St James. Link to full article in the comments.
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Mo Moubayed is the Co-Founder and Co-CEO of Veridooh, provider of Independent Verification for OOH. Having successfully helped bring Independent OOH verification into the mainstream in Australia, Mo is now based between London and New York. We asked who his digital hero is. Link to the article in the comments.
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NewDigitalAge reposted this
Speaking at MAD//FEST LONDON 2024, Lydia Oakes, MD, Bluestripe Group, and Justin Reid, Media Director EMEA, Tripadvisor, provide insights into navigating B2B PR in marketing and advertising. Read what they had to say on stage via the link in the comments.
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Stand-up comedian, actor and activist Eddie Izzard spoke to Justin Pearse at MAD//FEST LONDON 2024, giving her views and stories on the importance of social media, how adversity can and should be overcome, as well as how advertisers should approach LGBTQ in advertising. Read what she had to say about these talking points and more via the link in the comments.
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In the latest 'Meet the Revolutionaries' interview, Will Gough, AV Product Lead at dentsu shares his thoughts on how the use of data is reshaping the advertising marketplace across TV and video… Full story in comments.
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How many footballers does it take to change a lightbulb? Frankly, no clue, but we do know how many footballers it takes to have a lightbulb moment. NDA Editor Justin Pearse met former England and Chelsea star, Graeme Le Saux and his business partner, Chris Perry, co-founders of Machine Football, to talk about how technology has the potential to supercharge human teams. And not just footballing ones... Full story in comments.
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Speaking at MAD//FEST LONDON 2024, Lydia Oakes, MD, Bluestripe Group, and Justin Reid, Media Director EMEA, Tripadvisor, provide insights into navigating B2B PR in marketing and advertising. Read what they had to say on stage via the link in the comments.
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