MSL UK

We've just launched our latest campaign with PUMA Group - #KnowYourStuff - an educational 7-part content series which encourages Gen Z audiences to join the conversation around one of fashion's biggest material debates - leather vs vegan leather – and the environmental impact of both.   The series is hosted by Indian fashion activist, Aishwarya Sharma to help translate sustainability in a way that engages the next generation. Aishwarya is one of four Voices of a RE:GENERATION; a platform and initiative we’ve evolved to amplify the voices of young change-makers who are driving positive change in their communities. We’re proud to have produced and developed a campaign to help PUMA’s ongoing efforts and actions for greater transparency in sustainability.   Stay tuned for the remaining episodes going live over the next 2 weeks! 🔥 Thanks to PRWeek UK for also including it in their latest campaign round-up. https://bit.ly/3ZXld3d

Climate Week NYC got underway last week, and as Business Champions of the newly announced Global Circularity Protocol, our client TOMRA has had a major part to play in the event.   To kick the week off with a bang, our team secured an important conversation with BBC News on the need for a universal standard for businesses to measure, enhance and report on their product and material circularity.   President and CEO, Tove Andersen shared TOMRA's perspective on the future of circularity with host Sally Bundock. We were delighted to see TOMRA on the world-stage championing the resource revolution. A testament to the experience, expertise and authority of TOMRA as a world-leading brand in circularity and sustainable resource solutions.♻️🙌   We will continue to play our role in amplifying these important messages. The team is working on exciting opportunities for TOMRA as we speak, so hopefully there will be more to come! 👏   🌍 Thank you to Sally Bundock, and BBC Business Today for the great interview, which was syndicated across the UK! 🌏 Check out the interview here: https://lnkd.in/eeitYu5z   #TOMRA #GCP #ClimateWeekNYC #CircularEconomy #PRAgency #ESG #ClimateWeek

As Black History Month approaches next week, our Associate Director, Lornette Harley gives her thoughts on what brands should be doing. Find out what she said below 👇 #DiversityAndInclusion #PR #PRAgency

Last week we welcomed an amazing set of judges in our offices, so excited to see the results in October! Good luck to everyone shortlisted 🤞 Thank you so much to Danny Rogers and PRWeek UK for organising!

We had a great day at the Employer Brand Management Live conference and awards.   First up, Ben Read, our Board Director of MSL UK Employee Experience, presented our award winning Global EVP work alongside Nathalie Plavonil, Global Employer Brand Manager at TUI. The session explored how the EVP development process involved TUI’s people every step of the way and how it was launched together with colleagues too.   Then in the evening, we took home two awards…. 🥈 Silver for Best Use of Digital for our work with dsm-firmenich 🥉 Bronze for Best Short-term or One-off Employer Brand Campaign with Airbus   It was a great night, celebrating our wins with partners who share our passion for innovative employer branding. Congratulations to all the other winners and participants!   Communicate magazine #EmployerBrandAwards #EmployerBranding #EmployeeExperience

Laura Watts, one of our Managing Partners, weighs in on the four-day work week debate. PR thrives on a fast-paced news cycle - could the industry manage a four-day week through a hybrid model?  Read more on the debate below ⬇️ #PR #worklifebalance #fourdayweek

Our Employee Experience Team will be sharing their award-winning EVP work with TUI at the EBM Live Conference next month! Check the link below for the programme agenda and how you can attend ⬇️

Summer vibes with great food and great company! ☀️ We had a blast at our company summer party a couple of weeks ago, swapping our laptops for speedboats and Pétanque… 🛳 #SummerParty #CorporateParty #Petanque #ThamesRocket #PRAgency

Our Creative Director Janelle Feliciano gave her thoughts on what brands can learn from this year's Paris Olympics. Should brands be more focused on real authenticity for their increasingly savvy consumers? Is it better to respond to small real-time trends instead of focusing on big budget campaigns? Read more from the industry experts below ⬇️ #ParisOlympics2024 #Olympics #Brands #PRAgency

NEW WORK! 🚨 Celebrating the launch of the Floating Gallery by Kärcher UK x RNLI showcasing what floating really looks like on every body! 🌊   🏊♀️ The Floating Gallery took place by London's St Katharine Docks last week, featuring a diverse range of people demonstrating life-saving floating techniques.   📸 Captured at Brighton's Sea Lanes pool, the gallery included photographs of body positivity model Izzy Nicholls and the UK's only male Deaf racing driver, Caleb McDuff.   🆘 With 1 in 3 Brits unsure what to do in water emergencies, this initiative is set to make waves in water safety education. Check out the open-access online library on https://lnkd.in/dbJmAwXK, to learn how floating can save lives!   #FloatToLive #WaterSafety #RNLI #Karcher #NewWork #PRAgency