Mindlab

What are the downsides to the AI explosion? What are the opportunities? And how can you integrate AI into your next research project? In our new ImPulse series, we gather thoughts from industry experts on trending research and innovation topics. This month, we look at how far AI has been adopted by the industry, what's next and what it means for brands and consumers. A big thank you to Danny Sims, Mohsen Ghasempour, Ph.D., Joseph Hilling, André R. Leb, Heather O'Brien and Amanda Herbert for your valuable time and insights! #MarketResearch #ConsumerBehaviour https://lnkd.in/ehEFhmec

How can implicit testing help you understand where brands, people and concepts sit in the minds of your audience? Last week's general election in the UK saw a significant shift in voting patterns, highlighting a fundamental truth about human behaviour: opinions are not fixed. They are malleable and can be influenced by social influence and evolving values. Mindlab's Jasmin Dawson explores how this result emphasises the need for research and how implicit testing can help detect subtle attitude changes and predict voting intentions in those who have not yet decided themselves. https://lnkd.in/ekPfi4ij #ConsumerBehaviour #MarketResearch #ImplicitTesting

Have you noticed that your consumers are changing? André R. Leb is Chief Business Marketing Officer at consumer insights platform, Prodege, LLC. With over 20 years in online marketing, e-commerce, and digital advertising, he tells us how he’s seeing consumers change and what it means for brands and the future of research. https://lnkd.in/eqwvTxKn

Why Do Most Products Fail to Leave an Impression? In a world where thousands of products scream "Choose me!" from supermarket shelves and countless ads vie for attention, why do most fail to leave an impression? In this engaging 5-part series, Mindlab's Duncan Smith delves into the unconscious desires driving consumer choices, revealing how you can transform passive onlookers into engaged buyers eager to purchase. The series covers key topics such as understanding consumer behaviour, unlocking the power of shelf standout, harnessing social media and AI for insights, and examining why some brand redesigns fail. Get ready for practical strategies that elevate your product above the noise, ensuring it captures the attention it deserves in a crowded marketplace. Dive into Part 1 of the series below and unlock the secrets to engaging your consumers like never before! Contact us to book a free 1-to-1 call to walk through our demo tool and find out how we can help you on your product development journey. #MarketResearch #ConsumerInsights #BrandStrategy

Discover how you can unlock the full potential of segmentation with insights from Amanda Herbert, co-owner and director of Syren Insights. In our latest Academy post, Amanda reveals why segmentation is more vital than ever and how you can transform complex market dynamics into clear, actionable strategies. Learn the secrets to creating powerful connections with your audience and driving your brand's success. #ConsumerInsights #BrandStrategy #MarketResearch https://lnkd.in/ecFZcUbH

Faced with an evolving market, DR. ORGANIC GROUP LTD sought to revamp their packaging to meet consumer expectations and align with core brand goals. Discover how Mindlab worked with them to scope a brief which took their design concepts through consumer testing and bolster their new direction, resulting in double-digit growth, global expansion, and new retail partnerships across the UK. https://lnkd.in/eskSrvnf

Part 5 of Mindlab MD Duncan Smith's inspiring series on the Inattentional Consumer. Full of insights into how the right packaging design can help your brand achieve success in a competitive market.

How important is to get close to businesses you’re working with? Having worked in research agencies for the likes of Tesco, Hilton & IKEA and in the insight function of several international retailers, Simon Tregidgo, Group Strategy Lead at Kingfisher plc, reveals what he’s learnt from both sides about getting under the skin of businesses. https://lnkd.in/gFUArC5t

In part 4 of our Inattentional Consumer series, we highlight how AI tools like ChatGPT and social listening empower companies to decode consumer behaviour and create data-driven strategies. By leveraging AI and social media, businesses can efficiently analyse vast amounts of data, identify trends, and gain a competitive edge. However, concerns like data privacy, misinformation, and bias must be addressed through ethical practices and responsible data use. With a strategic approach, companies can uncover insights that drive innovation while ensuring ethical AI and social media integration for a competitive advantage.