Here is another example of a co-creation film project we've been working on recently with CottonConnect. We've trained their teams around the world who are then briefed to go in to the field and film, quite literally!! The footage is then sent to us to edit. This is just one of a series of films we have been working on with them that helps them tell their stories and bring their work to life. This particular film is about their REEL Cotton programme in Egypt and their partnership with The White Company. During the film you hear from the partners involved, but you also hear from the farmers about the benefits of the programme and the differences it is making to their lives. How are you, or could you, use co-creation to help tell your organisations stories? If you would like to discuss some ideas then please message 'cocreation' below. #Cocreation #Storytelling #Sustainability #Partnership #ImpactReporting
At CottonConnect, we're happy to partner with The White Company to enhance #Egyptiancotton through our REEL Cotton programme. Launched in 2022, our REEL programme in Egypt has grown from supporting 145 smallholder farmers to empowering 350 farmers! The REEL Cotton Code, a three-year training programme, equips farmers with sustainable practices that reduce water usage and environmental impact. Our partnerships with local organisations, such as the Cotton Research Institute and Elekhlas, ensure transparency, traceability, and strong farmer relationships. This is a great example of how collaborations can be a win-win for all involved. Farmers gain valuable skills, the environment thrives, and The White Company accesses high-quality, sustainably produced cotton. Together, we're weaving a more sustainable future for Egyptian cotton, one thread at a time. Watch our programme video to learn more about our work in Egypt. #Egyptiancotton #REELcotton #CottonConnect #Sustainability #Sustainbalecotton #cotton #bedsheets #Egypt #home #fashion